2014 e learning innovations conference

1. By
Delphine Bheny
@iLabAfrica
THE WAY TO GO :
DESIGN FOR SOCIAL
MEDIA-BASED LEARNING
A Case of Strathmore University

2. CONTENT
• Introduction
• Research Objectives
• Methodology Used
• Findings
• Conclusions

3. Introduction
Social Media:
Create, Modify and Distribute content
...through the use of devices such as
mobile phones, tablets, etc.
...using platforms such as blogs, social
sites and wikis among others.

4. Social Media Myth
“...the introduction of social media in the classroom would be a
distraction to students and that social media being an informal
platform, could not be applied to teaching and learning”

5. SOCIAL MEDIA BENEFITS
• Provide learner generated content
• Students actively participate in the construction of their experience
rather than passively absorbing content
• Offer clarifications on non-complex class issues
• Collaborative in nature
• Exciting to young people, therefore a motivation

6. Research Objectives
• What devices students own or have access to
• Whether they use social media for learning
• What kind of learning materials they share on social media
• How much time they spend on social media

7. Research Approach
Desktop Research
Target and Sample Population
Questionnaire, Focus groups
Data Analysis

8. DEVICES

9. TYPES OF MOBILE PHONES

10. WILLING TO BUY A SMART PHONE?

11. GROUP CHATS

12. WHO IS IN THE DISCUSSION?

13. ACTIVITIES ON SOCIAL MEDIA

14. LEARNING MATERIAL SHARED ON SOCIAL
MEDIA
• Assignments solutions/Frustrations
• Group work
• Exams information
• Educative articles/journals/books/blog
• Football, Recipes, Politics, Humor/jokes
• Photos/funny photos of classmates
• Comments on enjoyed lectures
• Past papers for exams
• School calendar events
• Schedules/alterations
• An alternative forum to e-Learning

15. TIME SPENT ON SOCIAL SITES

16. KEY CONSIDERATIONS
• Devices
• Adoption
• Training
• Moderators
• LMSs vs. Social platforms

17. Conclusions and Recommendations
• Students are using social media in
learning
• Students are using social media
more than e-learning system
• Some lecturers have embraced SN
to reach their students
• There is need to design for Social
media, or redesign the e-learning
system in a more collaborative or
engaging manner
• Establish a way to compare traffic
on e-learning system and traffic on
social platforms created by
lecturers/University.
Conclusions Recommendation

18. THANK YOU