Case study for our internal project news and information service the Social Media Portal (SMP). How we use media relations and search marketing to manage the brand

1. SMP case study Digital and social media marketing

2. About

3. Socially talking The Social Media Portal (SMP) is an information and news portal allowing users (agency, brand and consumer) to learn about global social media SMP helps users to understand evolving social media

4. Brief

5. Social media is not new SMP is an Elemental project highlighting the use of what is now termed social media. It isn’t new amongst a variety of different stakeholders including agencies, brands and consumers

6. Approach

7. Concept to launch Elemental created the Social Media Portal (SMP) as an integrated Campaign using the portal as the platform to market the goals of SMP with Elemental managing the process from concept to launch

8. We planned a site We approached the project as any another; with sketches, wire frames etc., Planning the site, technology and delivery as an integrated project including Media relations, online PR, search and social media

9. We launched a site SMP launched in 2007 with media relations, PR and social media The site hosts articles, events, news, press releases, research and more We share this content via directories, search engines etc

10. Drilling down Our comms help SMP demonstrate the influence of social media looking at Cultural, economic, financial and regional aspects of businesses Revealing and understanding connections between them

11. Showing relationships SMP shows the connections and how they have an impact upon each other Including other businesses painting a social media landscape demonstrating Relationships and the long time presence of social media

12. We created ads We created advertising for design, digital, marketing and PR titles Integrated PR, online PR, search and social media marketing with Comms supported a competition for stakeholders

13. Industry conferences We created pull-up banners and post cards for social media events Elemental continue to attend and also support event partnerships Educating academics, marketers, PR and researchers

14. Impact

15. Ahead of the curve SMP achieves coverage across trade media and still provides comment Building a presence across .net, Blog Herald, NMA, PR Week and more SMP highlighted the surge in social media interest

16. Social media expertise Through articles, features and the site itself, SMP creators Elemental continue to demonstrate expertise within social media and related channels Over 100 mentions in titles like BCS, DMA and Revolution

17. Value of comms Our comms and digital activity generates between 15,000 and 20,000 unique visitors per month for SMP with a growing niche subscription Activity has created more than £20,000 of media coverage

18. Learn more with us Launching a new site is just the beginning, more so in competitive markets It’s more than making content king when developing a brand Learn more about creating and nurturing brands with us

19. Elemental profile

20. Background: Founded in London, England in 2001, Elemental is an independently owned communications consultancy Brand adidas, Bahamas Tourist Board, InfoSpace, Intel, NESTA, New Line Cinema, MGM MIRAGE, experience: Reebok , Russell Athletic, Topman, Ubisoft, Universal and more Core services: Content strategy , digital marketing, media relations, PR, online reputation management and social media Client sectors: Charity, entertainment, fashion, FMCG, media, music, niche businesses, retail, start-ups and technology (across B2B and B2C audiences) Mission : To create positive seamless relationships between brands and consumers through ethical integrated comms. Continually share our experiences through thought leadership articles, our blog and/or media outlets. To be transparent in what we do and the production work that we deliver challenging the industry and the environments we work within Markets: Europe: Estonia, France, Germany, Italy, Netherlands, Northern Ireland, Poland, Spain and United Kingdom Worldwide: Australia, Canada and United States of America (USA) Published media: Magazines: Including .net, Admap, brandrepublic, B2B Marketing, BBC, Computer Arts, Catalogue & e-business, CorpComms, Digital Arts, Direct Commerce, Internet Works, Mad.co.uk, Making Money, Marketing Week, Media Week, Music Ally, New Media Age (NMA), PR Week, Sports Insight, The Venturer, TechRadar, Third Sector and Web Designer Books: Quoted in Brilliant Online Marketing, Online Marketing for Business and The Bloggers Handbook Radio: BBC Radio Three minute profile elemental

21. Interested?

22. Getting in touch