The document discusses a media subscriber management solution from Salesforce that helps media companies manage relationships with customers. It allows for social login, capturing user profiles and preferences, simple billing and payments, rewards programs, smarter marketing campaigns, personalized content and newsletters, customer communities, quick customer service, upselling opportunities, and training tools for employees. The solution aims to connect customers, employees, partners, apps and products to provide an enhanced experience at every touchpoint.

1. Media Subscriber
Management Solution

2. Introduction

3. Media & Entertainment Organizations Have
Never Had to Have a Direct Relationship with
the Consumer… Until Now
Your consumers
are connected...
Is your company
connected?
•Your Marketing and Subscription Orgs
•Your Editorial Organization
•Your Management

4. Salesforce Puts Customers at
the Center of All Interactions
Connected
Customers
Connected
Employees
Connected
Partners
Connected
Apps & Products
Connected
Communities

5. Salesforce Solution for
Subscription Based Companies
Media Subscriber Management
The platform for subscription
media organizations to manage
service and consumer relationships,
build communities and leverage
social channels

6. Subscriber
Acquisition
Josh Hamilton
Prospective Subscriber
San Francisco, CA

7. Josh, a startup CEO who likes getting his
news from Flipboard, is brought to a Daily
Journal article while flipping around on
his iPhone. The Daily Journal's seamless
social login allows Josh to partake in a
free trial.
Subscriber
Acquisition
Social Sign-in

8. Providing a best-in-class application for
busy consumers like Josh where content
can be shared, bookmarked, commented
on or exported is all part of the new
consumer expectation for easily
consuming content.
Subscriber
Acquisition
Applications

9. The Daily Journal can capture Josh's
explicit content preferences as well as his
consumption and that of his friends so
that he is served with a highly relevant
experience—making the Daily Journal his
first source for content.
Subscriber
Acquisition
User Profile

10. Keeping transactions simple is a top
priority for the Daily Journal. New
subscribers like Josh can give their
payment information by simply taking a
picture of their credit card and avoid the
hassle of complex transactions.
Subscriber
Acquisition
Billing & Payment

11. Word of mouth and getting to the right
group of influencers is important to the
Daily Journal. That’s why they have a
robust rewards program, extending
Josh's subscription for sharing content
with his network and broadening the
reach of Daily Journal's content.
Subscriber
Acquisition
Rewards

12. Enhanced Sales
Experience
Jackie Baker
Call Center Sales Rep Daily Journal
San Diego, CA

13. Jackie, a sales agent working
for the Daily Journal, focuses
on the right leads at the right
time with ready access to
those customers like Josh
that have the highest
propensity to buy.
Enhanced Sales
Experience
Know My Caller

14. Since the Daily Journal has
all of Josh's subscriber
information in one place,
Jackie has the tools she
needs to see where Josh is in
his sales journey, increasing
the odds that Jackie can
move Josh from paid trial to
full Daily Journal subscriber.
Enhanced Sales
Smart Sell

15. Jackie is always eager to
move onto the next customer.
The easy wrap function allows
Jackie to confirm any changes
to Josh's subscription without
the need for multiple steps.
Enhanced Sales
Easy Wrap

16. Marketing
Success Manager
Cindy Beck
Marketing Manager Daily Journal
San Francisco, CA

17. Managing the marketing mix
is more complex than ever.
Cindy, a Daily Journal
marketing manager, can
easily review demographics
for marketing campaigns
and build campaigns to
ensure the right people get
the right message on the
right medium.
Marketing
Success Manager
Smarter Campaigns

18. Using information from
previous campaigns, the
Success Manager helps
Cindy view campaigns that
have worked in the past
while also suggestion
product mixes that can help
her increase the success of
campaigns.
Marketing
Success Manager
Success Manager

19. Marketing
Success Manager
Event Bidding Platform
Advertisers are always
looking for new ways to
engage and activate their
audiences. Daily Journal
allows advertisers to bid on
co-branded events, moving
from impressions to
engagement of key buyers.

20. Subscriber
Retention
Jane Griffin
Existing Customer
San Jose, CA

21. Subscriber
Retention
Profile Management
Whether checking on billing information,
viewing her social profile or suspending
delivery for a vacation, the Daily Journal
provides a robust profile for Jane so that the
can serve her more efficiently—and provide
content that is most relevant to Jane.

22. Subscriber
Retention
Self Service
From the convenience of her Daily Journal
app, Jane can reactivate her delivery after
her vacation—or connect directly with a
customer service representative for further
assistance.

23. Subscriber
Retention
Newsletters & Personalized Content
Using what it knows about
Jane's content consumption
and interest, the Daily Journal
sends Jane personalized,
relevant communications that
extend the value of Jane's
subscription.

24. Subscriber
Retention
Communities of Interest
Having a community of
interest where loyal Daily
Journal subscribers can
interact with other readers
and the Daily Journal editorial
team ensures that subscribers
come back—and advertisers
have a new home to target
their messaging.

25. Enhanced Service
Experience
Bobby Dixon
Call Center Service Rep Daily Journal
San Diego, CA

26. Enhanced Service
Experience
Quick Diagnostics
In the Customer Service Call
Center, Bob an experienced
CSR, is equipped with Jane's
detailed profile so he knows
the context behind Jane's call
before he first speaks to her.

27. Enhanced Service
Experience
Where Is My Paper?
With the use of the employee
facing Daily Journal app,
Bobby is able to see which
drivers are still available to
get a paper to Jane.
Alternatively, Bobby can also
see which newsstands Jane
could stop by on her way to
work where she can retrieve
a paper with a credit Bobby
sends to Jane's mobile
device.

28. Enhanced Service
Experience
Next Best Offer & Upsell
Using the Sell Smart tool,
Bobby can quickly propose
other products that Jane
might be interested in,
while also being given the
authority to discount such
products to entice Jane to
buy based on her loyalty
status.

29. Enhanced Service
Experience
Learn, Practice, Teach
Bobby shares his interaction
with Jane and success in up
selling her with the Learn,
Practice, Teach tool, where
newer CSR's can learn from
his experience. He is
rewarded with internal
points for employee prizes
for his contribution to the
internal site.

30. Social Sign-in
Applications
User Profile
Billing & Payments
Rewards
Enhanced Sales
Experience
Subscriber
Acquisition
Know My Caller
Smart Sell
Easy Wrap
Marketing Success
Manager
Smarter Campaigns
Success Manager
Event Building Platform
Subscriber
Retention
Profile Management
Self Service
Newsletters &
Personalized Content
Communities of Interest
Enhanced Service
Experience
Quick Diagnostics
Where Is My Paper?
Next Best Offer & Upsell
Learn, Practice, Teach

31. For more information please
contact your salesforce.com
account executive, or visit
www.salesforce.com/industries/
media.
Thank You