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This project has received funding from the European Union’s
Horizon 2020 research and innovation programme
Making transport
smarter, leveraging the
human factor
Elena Simperl
University of Southampton
Solothurn, March 2018
Innovative mobility solutions for smart cities
3 out of 4 Europeans live in urban areas
Traffic congestion costs us €100 B yearly
Road transport is responsible for 40% of CO2
emissions
In the EU, transport accounts for 4% of GDP
and 9M jobs
Transport matters
The joy of
parking
The road home
Transport is changing
Sharing economy
New means of transportation
Digital infrastructure
Challenges
Access to useful data
Purposeful analytics
Citizen engagement
Responsible innovation
From raw
sensors to
meaningful
data
Using online
crowdsourcing
in urban
auditing
Humans in
the loop to
train and
test AI
Incentivising
service and
policy co-
creation
From
permission-less
innovation to
personal data
empowerment
The tech
Standards compliant , GDPR by design
Interoperable and open (no vendor lock-in)
User-centric AI
Extendable and scalable to adapt to new urban
contexts
Cost efficient
The smart city of Trento
Traffic and mapping services
Human in the loop services
Q & A
qrowd-project.eu
@QrowdProject

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