1. I am a psychologist and a UX researcher.
I am passionate about connecting with people and
understanding their experiences and perspectives.
I truly believe in the power of user research.
I also believe in the effectiveness of the co-working.
I am interested in solving problems and
comprehension of cognitive processes.
Elena Nemilova

2. My skills
● User Research
● Interviewing techniques
● Ethnographic reasearch
● User Empathy Map
● Personas
●Competitive analysis
●Design Tools
● Mental Models
● Service Avatars
● User Journey
● Narrative Storyboarding
●Low prototyping
●Team managing and brainstorming techniques

3. User Research
● Ethnographic reasearch: observation and field
notes
●User Empathy Map
●User Ethnographic Map

4. User Research
●Stakeholder and Users Interviews
●Personas

5. Competitive Analysis
Benchmarking – Tourist service a
SERVICENAME MAP2APP
/useless infos TYPEOF SERVICE Turistic/Guide editor Turistic/Q
WHO - Derby Mu
FILIERA UTENTI autori app - creatore guida - turista
PRIMARYUSERS
SECONDARYUSERS
WHAT
VALUEPROPOSITION Create your own travel guide
BUSINESS MODEL
HOW
TECHNOLOGIES
CLIENT/OWNER
property of...
1. authors
2. publishers
1. tourists
2. landmar
1a. readers
2a. none
BASIC
USER NEEDS
Delivers W
for site-sp
language
Exhibits h
- Get revenue fromreaders of “authors” (ndr.
publish for free)
- Get revenue frompublishers -299 $ (no right
on revenues fromreaders)
Partnersh
Gallery in
contributo
Wikimedia
web cons
KEYFUNCTIONALITIES
operations enabled
by technology
- allow guide creation (+geolocalization)
- publish guide as an app
- get revenue fromguide readers
- decodes
- sends a
the URLt
- transmits
- delivers
format- mobile for fruition (platforms iphone,
android, j2me)
- web for app creator web
- mobile for place grabber (geolocalization)
- smartpho
- QRcode
- QRpedia
●Benchmarking
●Task Analysis
●Flow Analysis
DesignForAll Analysis – number of users involved 11
usabilità accessibilità facilità d'uso facilità di comunicazione/comprensioneleggibilità efficacia efficienza soddisfazione gradevolezza
User 1 9 5 8 7 8 7 8 6 8
User 2 7 7 7 6 6 8 6 7 6
User 3 8 9 8 7 7 8 8 7 9
User 4 7 7 7 6 7 6 7 4 6
User 5 6 7 7 8 5 7 8 8 7
User 6 7 8 7 8 7 7 8 9 7
User 7 8 6 8 5 6 6 8 7 8
User 8 5 7 6 7 6 7 5 7 5
www.viamichelin.it

6. Design Tools
● Mental Models
● Service Avatars
● User Journey
● Narrative Storyboarding

7. Design Tools
● Mental Models
● Service Avatars
● User Journey
● Narrative Storyboarding

8. Design Tools
● Mental Models
● Service Avatars
● User Journey
● Narrative Storyboarding

9. Design Tools
● Mental Models
● Service Avatars
● User Journey
● Narrative Storyboarding

10. Low Prototyping

11. Brainstorming