The document outlines a campaign against net neutrality regulations. It aims to influence the policy debate by creating an international grassroots movement. The campaign's goal is to stop the "Net Neutrality" movement by making policymakers and the public aware of the proposed regulations' negative effects. The strategy involves an online media campaign using websites, social media, and advocacy efforts to reach libertarian, conservative, and business target groups. The desired outcome is growing support against net neutrality regulations.

2. The Issue
• Federal Communications Commission wishes
to regulate internet access and set prices for
ISPs
• Court ruling against FCC’s claim and
opportunity in Congress
• Current advocacy and media campaign for
“non competition‐enabling” “firm‐restricting”
‘net neutrality’.

3. Vision
People’s ability to provide and access
unregulated internet content flow and
connectivity speed in the U.S. and the rest of
the world.

4. Mission
Maintain free and unregulated internet access
for content flow and connectivity speed by
influencing the current policy debate on ‘net
neutrality’.

5. Target Image
• International non‐partisan grassroots
campaign
• Launched by concerned citizens from 6
countries
• Our agenda is to stop the government from
taking over the internet

6. Goal
• Stop ‘Net Neutrality’ movement by creating
awareness amongst American internet users
on the negative effects of this proposal
• Influence the policy debate to make FCC,
Congress, and social media consider ‘net
neutrality’ as NET BRUTALITY.
• Bring all supporters of our cause together
under one common banner.
• Petition the FCC and the Government

7. Target Groups
• Libertarian like minded internet users and
video gamers
• Fiscal and Social Conservative Activists,
Campaigners and Think Tanks
• Internet Service Providers and
Communications companies
• Policy makers (Legislators, Regulators, Public
officials)

8. Key Messages
• Net Neutrality = Net BRUTALITY!
• Government regulated internet is inefficient
• Internet regulation will lead to content
censorship and excessive taxation
• The Internet is not immune from economic
principles and forces

9. Our Strategy
• Online Media Campaign
– Webpage
– Social Media:
• Facebook Group
• Chinese Blog
• Twitter Messaging
• Advocacy Efforts
– ATR Wednesday Meeting
– Informational and Take Action Pamphlet

10. Our Products and Activities
• ATR Wednesday Meeting

11. www.nonetbrutality.com
www.nonetbrutality.com

12. Americans For Tax Reform
(Wednesday Meetings)
Pamphlet

13. Facebook Group

14. Blog in Chinese

15. Twitter

16. Our Outcome
• Webpage Traffic: 200 Visitors in 3 days
• Facebook Figures: About 200 supporters in
two days
• Twitter Figures: Following 293 people, 22
follower, 1 list
• Organizational Support:
ATR
CATO
Among others