SEO Audit smesg.com Sona Bulgadaryan SEO Analyst at Agile SEO Israel https://www.linkedin.com/in/sonabulgadaryan/

1. SEO Audit
smesg.com
Sona Bulgadaryan
SEO Analyst at Agile SEO
https://www.linkedin.com/in/sonabulgadaryan/

2. Crawling/Indexing
Always do a site:website.com
search and look at the pages that
are indexed in Google.
You will be surprised.
In this example,
pages under /fullscreen-page/
directory are blank pages and
waste the crawl budget. They
seem to be attachment URLs.
Actions:
• Redirect attachment URLs
to a post or page

3. Currently, the majority of websites are enabled for the mobile-first indexing, even if there is
no message in Google Search Console one can know it by looking at the log files. When
70% of the website is crawled using Mobile bot it is clear that the mobile-first indexing is
enabled.
Ask the developer to get the log files. Log files can be analyzed using various tools such as:
• SEMrush
• SEOlyzer
• Screaming frog
• Manually (https://www.portent.com/blog/analytics/how-to-read-a-web-site-log-file.htm)
Crawling/Indexing

4. Another way to understand if the mobile first
indexing is enabled or not go to Google Search
Console -> URL inspection tool and check
several pages.
Crawling/Indexing
If you see that the page was crawled as
Googlebot smartphone it means that the mobile
first indexing is enabled.
Check the documentation for mobile first indexing
(https://developers.google.com/search/mobile-sites/mobile-first-indexing) and start
fixing items that are relevant to the website.
In Robots file there is a sitemap URL for mobile pages Sitemap:
https://m.smesg.com/sitemap.xml which is not live anymore, delete it.

5. URL Structure
Issue: The URL doesn’t match with the title of the page. URLs such as:
• https://www.smesg.com/bizloans
• https://www.smesg.com/blank-1
• https://www.smesg.com/life-line-accounts-recovery
As an example, the followings are the main and secondary keyword
• bad debt recovery [Search Volume: 1,300/mo]
• bad debt recovery service [Search Volume: 10/mo]
For page -> https://www.smesg.com/life-line-accounts-recovery
Anchor text, URL, Title tag, H1 and many others are sources of telling the crawler what the
page is about, so when the crawler goes to top navigation menu and sees and anchor text
bad debt recovery service clicks the URL and the URL says life-line-accounts-recovery
which is not the term that you are targeting in here.

6. URL Structure
Action: Identify main and secondary keywords for each page and start optimizing the page
started from the URL. So for example:
• Page -> https://www.smesg.com/bizloans
• Keywords
• Business Financing Solutions [880]
• Actions:
• Change and 301 redirect URL https://www.smesg.com/bizloans to
https://www.smesg.com/business-financing-solutions
• Write <title> and meta descriptions so the main keyword will be included
• Use the keyword inside the H1 tag
• Use the keyword inside the content of the page 2-3 times as long as it makes
sense. If it is not use the words separately such as business, financing, solutions.

7. Issue: None of the product pages have H1, H2 or any other headings.
Action: Make the title of the page as H1 tag
Headings

8. Website Structure
The website seems to be new and until now the terms that were visible to Google are the follow
Keyword Position Search Volume
business financial solutions pte ltd 11 30
workpro grant 33 10
statutory compliance in accounts 43 70
bizfile company profile 84 10
financial services companies in singapore 15 20
sme financial services 9 10
business protection services 82 20
cfo accounts & services pte ltd 68 20
spring productivity grant 72 30

9. Website Structure
To rank faster the company need to identify keywords that are low or medium competitive
and start writing interesting content peaces to rank for those terms.
Good example can be to open a resource section and write white-papers, case studies etc.
Blog is also a good idea. To structure a blog use the following structure:
• Main blog -> https://www.smesg.com/financial-blog [keyword here is Financial Blog
[810]]
• Categories (Category names should be carefully chosen. They should be very
broad and relevant keyword such as Debt Management [22,200])
• https://www.smesg.com/category-1
• https://www.smesg.com/category-2
• https://www.smesg.com/category-3
• https://www.smesg.com/category-4
• https://www.smesg.com/category-5
• Post pages
• https://www.smesg.com/category-1/post-title/

10. Responsiveness
The website is not responsive and even on desktop version you can move the page left and righ

11. Canonical Tag
Issue: None of the pages have canonical tag. When there is no user-user-declared canonical th
Action:
• Add self-referencing canonical tag to all pages, so for example page
https://www.smesg.com/ should have the following tag <link rel="canonical"
href=“https://www.smesg.com/" />
• Add canonical tag to pages that have parameters and point the URL to the main
page. So for example in page https://www.smesg.com/blank-1?lightbox=dataItem-
j37c30ob should have the following tag <link rel="canonical"
href=“https://www.smesg.com/blank-1“ />

12. Brand Search
Issue: When searching for the company name 1st result is only the homepage.

13. Brand Search
Best is to have other important pages below the homepage as a menu

14. Brand Search
Action:
• Add SiteNavigationElement code to the website by indicating which are the other
important pages.
• Code example:
<ul itemscope itemtype="http://www.schema.org/SiteNavigationElement">
<li itemprop="name"><a itemprop="url" href="https://www.smesg.com/bizloans">Business
Financing Solutions</a></li>
<li itemprop="name"><a itemprop="url" href="https://www.smesg.com/alternative-
financings">Alternative Financings</a></li>
<li itemprop="name"><a itemprop="url" href="https://www.smesg.com/financial-
troubleshooting">Personal Finance Services</a></li>
<li itemprop="name"><a itemprop="url" href="https://www.smesg.com/business-protection-
services">Business Protection Services</a></li>
<li itemprop="name"><a itemprop="url" href="https://www.smesg.com/business-protection-
services">Accounting Work Services</a></li>
</ul>
• Add organization structured data markup, currently, there is no markup.

15. Rendering
Issue: There must be a rendering issue with the website.

16. Rendering
Issue: The screenshot is from screaming frog crawler rendering
Action:
• Go to https://www.google.com/webmasters/tools/googlebot-fetch
• Hit Fetch and Render button
• When it finishes check if the crawler could render every piece of the
page or not. If it did, then no actions required. If not need to fix the
errors so the page will be correctly seen by bots.

17. Website Speed
Issue: Desktop speed looks good but not the mobile one. Note that Google checks the
mobile speed using 3G as in many countries 4G is not available.
Action: Consider fixing majority of issues that website speed test tool shows. I used Google
testing tool as they integrated the lighthouse report with their speed test tool and now we can
get more compete overview of the issues and fix them:
https://developers.google.com/speed/pagespeed/insights/?url=https%3A%2F%2Fwww.smes
g.com%2F

18. Extras
Issue:
It seems that the main keywords for the homepage are:
• cash management [27,100]
• capital funding [4,400]
If this is correct then here is a recommendation to get the most out of this terms.
Actions to implement:
• Conduct keyword research around these 2 terms such as:
• what is cash management
• cash management techniques
• cash management process
• etc
• Design a pillar page about cash management and write a paragraph about a page
• Create cluster pages around keywords that you found and link them from the pillar
page:
• Cluster page should be only informative and not promotional only after the content
you may add a CTA or a pop up in order to have a conversion
This strategy will help you to rank for many other relevant terms and gain more customers.

19. Extras

20. Thank you