It seems that integrated campaigns are all the buzz these days. But what does “integration” even mean, how do you do it, and why bother with it? Ecojustice’s Kimberly Shearon shares three big lessons her team learned (the hard way) from its foray into the world of integrated campaigns. Also, pop culture references. Kimberly Shearon, Ecojustice Kimberly is Director of Strategic Communications at Ecojustice, Canada’s largest environmental law charity. She was born and raised on Vancouver’s North Shore, where she dreamed of becoming a journalist and changing the world. After a five-year foray out east for university and bouncing around some of the country’s top newsrooms, she turned in her media pass and joined the Ecojustice team. It has proven to be the perfect home for her and her love of em dashes, bicycles and wandering through the woods.

1. Presented by Kimberly Shearon | Ecojustice
The Digital Nonprofit 2019
3 KEYS TO ROCKING
YOUR NEXT INTEGRATED
CAMPAIGN

2. 3 KEYS | ECOJUSTICE
ECOJUSTICE
Canada’s largest
environmental law
charity
Our mission | To use the law to defend
nature, combat climate change, and
fight for a healthy environment for all
Our vision | A thriving environment, safe
climate, and healthy communities protected
by strong, well-enforced laws

3. OVERVIEW
1. Integrate strategy, not channels
2. Build an engagement model
3. Get clear on who does what, when

4. Integrating the golden trio
50 POINTS
TO GRYFFINDOR!
PROGRAMS
COMMS
FUNDRAISING

5. 3 KEYS | ECOJUSTICE
ENGAGEMENT
MODEL
Meets people where they’re at
Offers clarity around goals and priorities
Helps broker buy-in across teams

6. 3 KEYS | ECOJUSTICE
Starting a project with good intentions ...
and fuzzy roles, responsibilities and
timelines.
Making a DARCI chart.

7. 7

8. 3 KEYS | ECOJUSTICE
JOIN OUR TEAM!
For more info: ecojustice.ca/careers

9. Thank you! EMAIL kshearon@ecojustice.ca
WEB www.ecojustice.ca