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Digital Marketing Diagnostics Part 1

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NetSquared Vancouver
NetSquared Vancouver

This document discusses performing a digital marketing diagnostics checkup on a website. It introduces Matt Whalen as a digital marketer and describes taking inventory of current tools and analytics setup, asking investigative questions, and identifying common issues like not tracking any data or only tracking basic data. The document suggests prioritizing measuring what you can, tracking spending, cutting waste, and doubling down on success. It asks readers to gauge their confidence in website measurement and satisfaction with leads/donations.

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Digital Marketing Diagnostics Part I: Web Analytics Checkup March 1, 2022
Digital Marketing Diagnostics | Matt Whalen Consulting About me ● Digital marketer for 10 years ● Passionate about performance ● Pinball ‘enthusiast’ ● Not a medical professional
Digital Marketing Diagnostics | Matt Whalen Consulting How would you improve your website’s performance?
Digital Marketing Diagnostics | Matt Whalen Consulting
Digital Marketing Diagnostics | Matt Whalen Consulting Takeaways Poll: How confident are you in the measurement on your website?
Even if you feel healthy, checkups are important
Digital Marketing Diagnostics | Matt Whalen Consulting Before the doctor makes a diagnosis, they perform clinical discovery: Current medications Investigative questions Visual examination
Visual exam: What tools/assets are you using today? Are they set up and functioning? Are there key pieces missing? Blind spots?
Digital Marketing Diagnostics | Matt Whalen Consulting Download tracking Pop-up / form visibility Video interactions Scroll depth Form fills CTA interaction Form abandonment
Digital Marketing Diagnostics | Matt Whalen Consulting Key Tools ● Google Analytics ● Google Tag Manager ● CRM
Digital Marketing Diagnostics | Matt Whalen Consulting Common issue #1 No measurement
Digital Marketing Diagnostics | Matt Whalen Consulting Common issue #2 Only basic data being tracked
Digital Marketing Diagnostics | Matt Whalen Consulting Takeaways Poll: Are you are tracking more than basic data?
Investigative questions
Digital Marketing Diagnostics | Matt Whalen Consulting How do your clients/donors find your website?
Digital Marketing Diagnostics | Matt Whalen Consulting Are you satisfied with how many leads/donations your website generated last quarter?
Digital Marketing Diagnostics | Matt Whalen Consulting How does your website contribute to your goals?
List of current medications
Digital Marketing Diagnostics | Matt Whalen Consulting 4 Double down on your success 3 Cut down on waste 2 Track your spending 1 Measure what you can
Digital Marketing Diagnostics | Matt Whalen Consulting Takeaways Is there one topic that made you nervous?
Thank you mattwhalen.com linkedin.com/in/mattnb/

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