https://www.meetup.com/net2van/events/239111794/ In these turbulent times those of us working to make the world a better place need to ensure our civic engagement work is as effective and impactful as possible. We need to empower our supporters to make change like never before and in the process rejuvenate democracy. In this session award winning civic engagement specialist Steve Anderson will go through what he calls “Full Spectrum Engagement” through tangible case studies and essential best practices you can implement in your next campaign. Steve will talk about how leading digital rights organization OpenMedia and others have used this sophisticated form of civic engagement to grow and deepen communities leading to tangible campaign victories. Join this talk to find out the tactics, tools and principles that you can apply to achieve full spectrum engagement. Steve Anderson Steve Anderson is the Founder and Senior Advisor at award winning civic engagement digital rights organization OpenMedia. He is a digital policy analyst and open Internet advocate. Steve is also considered a leader in strategies for civic engagement and crowdsourcing. He co-founded New/Mode as a means to distribute OpenMedia’s innovative strategies and tools to other civic organizations. In 2011 OpenMedia.ca won the Canadian Internet Registration Authority’s (CIRA) Impact Awards for its work on protecting the open Internet and promoting innovation and free expression online.

1. observing / following:
e-blasts, social posts, organic website traffic
endorsing:
e-petition with signature notifications
contributing:
social sharing, social commenting, memes,
e-mail your MP
Full-Spectrum Engagement

2. A civic engagement organization
that works to keep the Internet
open, affordable, and
surveillance-free.
2

3. A purpose-driven enterprise,
providing sophisticated civic
engagement tools to the world’s
most important causes.

4. Mistakes are a thing
observing / following:
e-blasts, social posts, organic website traffic
endorsing:
e-petition with signature notifications
contributing:
social sharing, social commenting, memes,
e-mail your MP

6. iPolitics Interview, Attack Ad

7. observing / following:
e-blasts, social posts, organic website traffic
endorsing:
e-petition with signature notifications
contributing:
social sharing, social commenting, memes,
e-mail your MP
1. Engagement Principles
2. Networked
3. Multi-Channel
4. Relationship-focused
Full-Spectrum Engagement

8. observing / following:
e-blasts, social posts, organic website traffic
endorsing:
e-petition with signature notifications
contributing:
social sharing, social commenting, memes,
e-mail your MP
1. Show Malleability
2. Give Recognition
3. Be Accessible
4. Build Relationships
5. Share Ownership
Engagement Principles
*Read more at: https://openmedia.org/en/crowdsource

9. observing / following:
e-blasts, social posts, organic website traffic
endorsing:
e-petition with signature notifications
contributing:
social sharing, social commenting, memes,
e-mail your MP
Networked
1. Dynamic: Loosely coordinated by a dynamic
network of people, civil society organizations and
businesses.
2. Decentralized: Autonomous engagement is
encouraged within the boundaries of high level
statement of unity.
3. Inclusive: Anyone can join if they support the
project’s statement of unity.
4. Amplifying: Members are encouraged to share
each other's materials.

10. *Read more: http://netchange.co/report/ following:
e-blasts, social posts, organic website traffic
endorsing:
e-petition with signature notifications
contributing:
social sharing, social commenting, memes,
e-mail your MP
Networked

11. Multi-Channel

12. Relationship-Focused

13. Case Study – The TPP

14. TPP campaign pyramid
14
Trans-Pacific Partnership (TPP)

15. 15
Step 1: Low barrier petition action
15

16. 16

17. 17

18. Embrace Networks

19. 19Step 2: Email MP Action

20. 2020

21. 21

22. 22
Step 3: Letter to the editor tool 22

23. 2323

24. 24
Step 4: Crowdsourcing Input

25. 25

26. 26

27. 27

28. Portrait photo with
translucent sidebar
28
Shaping the debate

29. Portrait photo with
translucent sidebar
29

30. Bill C-51
observing / following:
e-blasts, social posts, organic website traffic
endorsing:
e-petition with signature notifications
contributing:
social sharing, social commenting, memes,
e-mail your MP
leading:
letters to the editor,
Tweet @YourMP
owning:
volunteers, donors

31. Step 1: Low barrier petition

32. Step 2: e-mail your MP to
deepen engagement

33. Step 3: letters to the editor
turn activists into leaders

34. Step 4: Tweet @YourRep

35. Step 4: Click to Call

36. Results
• 300,000+ petition
sign ups
• 50+ published letters
to editors
• 1,000s of Tweets @
local MPs
• $10s of thousands
grassroots donations
• contributed to
Harper defeat &
opposition policy
commitments

37. A weighty impact

38. 3838

39. 3939
Sharing the model
Canadian Mental Health Association:
b4stage4.ca/take_action
Recognition2Action:
Recognition2Action.ca

40. 4040
It works!

41. 4141
It works!

42. 4242
It works!

43. 4343
It works!

44. 4444
It works!
Source: https://www.bcndp.ca/latest/its-time-new-kind-government-british-columbia

45. We are…
Campaigners. We weren’t satisfied with the digital
engagement tools on the market. So we built what
today’s campaigns need to engage their communities
and influence decision-makers.

46. 4646

47. Cutting-edge tools for today’s campaigns.
Empower your supporters. Influence decision-makers. Win.