The eLink Design Website Redesign Roadmap offers marketers and business owners a quick reference of key factors to consider when redesigning a website. It is geared to challenge companies to consider the most important reason for a website redesign: lead generation.

1. Website Redesign Roadmap A guide for navigating your next website redesign eLink Design, Inc. A Lexington Web Design Firm

2. The Pull Is Cool The old style of push marketing is still effective if you can afford it, but not like it was before the year 2000. Push Pull

3. Very Cool Over the last 10 years, pull marketing has gained ground as an effective marketing method. It’s easier and more cost-effective than push marketing.

4. Pull = Leverage flickr: M_Shahab

5. So why do you have a business website?

6. Wrong Reasons to Redesign Our company has a new look and feel. The current design is getting old. I don’t like the design any more. It’s been a while since we had a redesign. The marketing department wants to. The CEO wants a new look.

7. Fishing in an empty pond?

8. Right Reasons to Redesign I want to get found by more prospects. I want to convert more prospects into leads. Branding could be a good reason if it will help to increase prospects and leads.

9. Your business website is for lead generation.

10. Which is better? Attractive & Empty Unattractive & Full Flick: Yiie Flick: mckaysavage

11. How to Redesign a Successful Website

12. Attract More Prospects Create great content Optimize the content for search (SEO) Promote the content using social media Flickr: aemde

13. Types of content Blog Video Photos Presentations Podcasts Press Releases eBooks Whitepapers

14. Convert Visitors to Leads Landing Pages Calls to Action

15. Analysis - ROI A redesign without measurable improvement is a waste of time and money. You must know your current web statistics before you start.

16. Step #1 Audit your website assets Content Inbound Links Keyword Rankings Conversion Tools Protect these assets during the redesign Wasted assets = wasted time & money

17. Use Analytics to Identify Assets

18. Step #2 Creating great content is just as important as attractive design Blog Video Photos Presentations Podcasts Press Releases eBooks Whitepapers Flickr: Adikos

19. Step #3 Conversion Testing Landing Pages

20. Step #4 Analyze the results

21. Bring It All Together Flickr: UggBoy♥UggGirl Flickr: Assembled Chemical Weapons Alternatives

22. eLink Design 1. Be Seen 2. Convert 3. Analyze

23. Contact Phone: 859.422.9165 Email: info@elinkdesign.com Web: www.elinkdesign.com A Lexington Web Design Firm