Breakout session at Experience Inbound 2015: Debunking the Myth That Video Takes a Lot of Effort *These slides had a lot of video examples that aren't viewable on Slideshare.*

1. Video as a Marketing Tool
@eliseramsayElise Ramsay

4. less
this

5. more
this

6. People think of video as its
own beast.

11. it’s just one piece

12. Humanize Show
Explain Feel

13. “What videos should
I make?”

14. “Would a video help
achieve this goal?”

15. Humanize Show
Explain Feel

16. Humanize Show
Explain Feel

17. webinars

20. 36% increase in CTR
video thumbnail in webinar email
increases CTR at least 20%

21. video
voicemails

22. Suddenly you're a real person,
not just a name in an email.

25. + open rate 14%
+ CTR 3%
84% engagement
69% re-watch

27. Humanize Show
Explain Feel

28. landing
pages

30. human product explainer videos
increased conversion by 35%

31. pricing page: with video:
control test

32. pricing page: with video:
+14.9%
conversion
control test

33. Humanize Show
Explain Feel

35. personalized
content

37. time for some easy wins!

38. Custom thumbnails:
35% Increase In Play Rate

39. Custom player color:
19% Increase In Play Rate

40. Never fade to black

41. Add an email collector:

42. Or a call to action:

43. wistia.com/communitywistia.com/library

44. bit.ly/highrollervideo
bit.ly/DIYvideostudio
Amazon Gear lists!
(Take a picture of this, yo)
High Roller:
DIY Budget:

45. video is about
building trust

46. Now is the time to
get ahead of the
curve with video.

48. @eliseramsay
Hit me up:
elise@wistia.com
Ok, bye!