Stefanka Lingerie Deck (EN)

2. Stefanka is disrupting the fashion industry with
its perfectly molded bras using 3D scanning
technology.
Empowering women through uncompromising
comfort in everyday bras.

3. 80 % of ladies don’t wear
the right bra size...

4. Brand promise
Each woman is unique. Thus, she
deserves the best measurement.
Values
Authentic | Exclusive | Masstige
Vision
Disrupting fashion consumption through
personalization and mass customization.

5. Short Term
Provide personalized bras using 3D
scanning technology.
Create perfectly fitted molded cups to
all breast shapes.

6. Mid Term
Produce a range of highly customizable
products (choice of fabrics, colors,
accessories, padding...).
Maximize the 3D scanning user
experience with smartphone technology
into the fashion industry.

7. Long Term
Disrupt fashion consumption through the
personalization and mass customization.
Expand the product range using the
same business model:
Sportswear, Swimsuit, menswear...

8. Persona
EARLY ADAPTOR
Young women who embrace new trends.
VOLUPTUOUS BREAST
Women with large breasts searching for fitting bras.
ASYMETRIES
Women with breast asymmetry
or women with post masectomy.
25-45 year-old segment

9. Process
3D Captation User
Experience Production

10. Contingency Plan

11. Market Shares
(in Canda)
1 – Senza*
2 – Victoria’s Secret*
(5th brand for online sales in USA)
3 – La vie en Rose
4 – Joe Fresh (Loblaw’s)
5 – Lululemon
*Limited Group Brands (17% in USA)

12. SWOT
- Aucun concurrent direct,
offrant le Strengths
même BM. Weaknesses
- Consolidated Market
(Limited Group Brands)
Opportunities Threats
- Imitation by a MNC
- 3D Captation
- Molded & Custom cups
- Shipping period
- User confidentiality
- Emerging trend of MCP
- 2x growth of lingerie
segment VS apparels

13. Experts Committee
• Louis-Simon Ménard
• Mathias Gabor
• Pierre Balloffet
• Bolo Michelin
• Claude Ananou
• Valeria Velandia
• Patrick Messier
• Jonathan Nicolas
• Sarah Cundiff
• Yves Pigneur

14. Let’s start this journey!