1. 1. Describe your top three story ideas:
1:
2:
3:
2. Scan the list below and select at least two new “packages” for each of your three story ideas. In each
case, describe why that piece of content will work in the new package:
Written Expression
 Blog commentary
 Influencer outreach
 LinkedIn Q&A
 Social Media News Release
 Expert commentary
 Email to prospects & customers
Visual
 Infographics
 Fast Facts “data picture”
 Cartoon
 Webinar
 Multimedia presentation
Video
 Interview
 Narrative
 Testimonial
 Customer Snapshot
Website
 Home page “call to action”
 Landing page
 QR code to “surprise” page
Audio
 Podcast
 Soundbite “snippets”
 Song
3. Assess your new packages:
 Will the new format be effective with your audiences? Do we need research to confirm that
assumption or to gather more detail?
 What are the best practices for this format? Can we adhere to them?
 Who will be our online “thought leader” for this content? Who will engage with online communities
to support this project?
 Are there timing implications for this project? How long do we have to produce the new content?
 If it is written content, can we add SEO insights from Corporate Marketing or Google Insights?
 What kind of production support will we need with the new format?
 Who can give us guidance on the budget implications of the new format?