The document provides information on how to run a successful Twitter chat. It begins with an agenda for a workshop on Twitter chats and then discusses key aspects of setting up and participating in a Twitter chat. This includes determining the audience and relevant hashtags, announcing the chat and kick-off, welcoming and moderating participants, asking questions, and following up after the chat by compiling a transcript or blog post. Tools like Tweetchat that can help monitor and engage in the chat are also mentioned. Participants are given assignments to identify related hashtags and chats and try participating in a sample Twitter chat using a provided hashtag.

1. How to run a twitter chat
Elja Daae
tbisaacs,
flickr

2. Goal: get you started on the path
to a thriving twitter chat

3. 11:00 - 12:00 1. Twitter chats: what & why
12:00 - 13:00 Exercise: finding hashtags, users and influencers
13:00 - 14:00 Lunch
14:00 - 15:00 2. How to start your twitter chat
15:00 - 16:00 Exercise: we participate in our own live twitter chat
16:00 - 17:00 3. How to prepare for succes
17:30 - 18:00 Exercise: Planning for succes
Agenda

4. #Elja

7. www.eljadaae.nl
@elja1op1 #blogchat

8. twitter chat #blogpraat

9. Twitter:
Accounts?
Experience?
Likes/dislikes?

10. 1. Twitter chats

11. The power of hashtags
#

12. “A HTML-­activated device that
allows Twitter users to sort their
feeds by topic.”

13. The first hashtag

14. “These things are for nerds.
They’re never going to catch
on.”
Twitter

15. Hashtags

16. Hashtags
http://www.nbc.com/the-­‐tonight-­‐show/hashtags

17. Hashtags #dtv

18. Hashtags = power

19. Hashtags2

20. #IstandwithAhmed

22. Important developments. Like:
http://mashable.com/2015/07/13/instagram-­‐food-­‐infographic/#Glo4tiTmh8qG

23. Hashtags help people find
information & each other
#

24. Twitter chats

25. An online conversation
happening around a
predetermined hashtag at a
predetermined time
#blogpraat
#ttot
#blogchat
#bufferchat

26. can help you build a community
can help you build your brand
help grow engagement
help show you’re human
help your community find answers
help your community enjoy themselves
help your community connect with other
Twitter chats:

27. #blogchat

29. organizer

30. organizer
second
account

31. organizer

32. audience

33. hashtags
target
audience
Relevant
topics

34. (help people find your chat)

35. #TTOT: travel talk on twitter

36. #TTOT
community
input

37. #TTOT
community

38. sponsor?
mentions =
community
industry
industry

40. “use the
tag
during
the week”

41. no
yes/no
questions
moderating
your
community
actively involve
community

42. Being conversational

44. moderator
sets
the tone
of
voice
context
(new
followers)

45. Being conversational

46. Being conversational
Corporate
account

47. Being conversational

48. 1. Determine audience
2. Find local/relevant:
• chats
• hashtags
• influencers
Goal: initial list of resources & ideas to start your
chat
Assignment

49. 2. How to start your twitter chat

50. • Publish landing page: info on hashtag, purpose, how-to & rules
• Decide on a subject
• Broadcast your intention & the subject
• Prepare questions
• Have a list of links & content ready (guest info, subject info, visuals,
statistics, tips, articles that my be useful for participants)
• Involve influencers, colleagues, fans
• On the day, count down to create buzz
• Set up your screens, including a way to see your mentions & DM's
Preparation

51. • Announce the kick-off
• Welcome participants
• Introduce yourself& colleagues
• Have others introduce themselves
• Link to the house rules and eventpage
• Introduce the subjectand yourintention to ask the first question
• Be conversational
• No commercialmessages!
• Welcome newcomers
• Retweetor ‘+1’ – mindfulof regular followers & context
• Respondto particpants
• Share what you know
• Moderate off-topic discussions,critical remarks,spam,etc.
• Favorite the tweets you want to save
Ready, set, go!

52. • Add participants to a twitter list
• Check tweets that went unanswered
• Check your mentions & follow-up
• Thank people personally
• Put together a transcript, blog post, storify, etc
• Tweet out the link to the transcript
• Repeat
Follow-­up

53. Landing pages

59. domain
name:
claim
the url

61. Moderating

62. • make & break a twitter chat
• lead by example
• set the pace
• keep things friendly & positive (safe)
• look after newcomers
• answer questions
• address unwanted behavior
• are responsible for the ‘operations’ of a chat
Moderators & hosts:

63. Announcing your chat

64. Announcing your chat

65. Announcing your chat
Mention
guest >
influencer

66. Announcing your chat
event
promotion:
hashtag =
event
tag

67. Kick-­off
Help
community
get
toknow
eachother
use images
to post
questions

68. Kick-­off
Help
community
get
toknow
eachother

69. Kick-­off

70. Welcome newcomers

71. Welcome newcomers
Check
for
questions
and assign
someone to
answer

72. Welcome newcomers
Help
people
by linking to
your landing
page

73. Posting questions
Questions
determine
answers!

74. Questions
determine
answers

75. Posting questions
Questions
determine
answers

76. Posting questions

77. Retweet like a pro

78. Retweet like a pro

80. Wrap-­up

81. Wrap-­up

82. Wrap-­up

83. Wrap-­up
Announce
next
topic
&
date

84. Wrap-­up

85. Try-out:
• hashtag #trivelja
• tweetchat.com
• personal twitter account
• make sure you start your tweet with an @name
• optional: delete tweets afterwards
Assignment

86. 3. How to prepare for succes

87. 1. Build a community
2. Make your corporate account feel personal
3. Use images
4. Guest hosts & influencers
5. Leverage your chat by follow-up
6. Tools
Driving succes

88. • Be conversational
• Participate in twitter chats
• Post content with relevant hashtags
• Post content that’s helpful, inspiring, etc.
• Follow people out of interest
• Help & engage
1. Build a community
😉

89. Make it personal

91. (tip: claim your chat account!)

92. Build a community

93. 2. Use images

94. Use images

95. Announcing your chat

97. 3. Guest hosts & influencers

98. • Guests: official involvement
• Influencers: semi-official involvement
Why?
• Amplify your chat’s reach
• Help you provide relevant content
• Help your guest expand their reach
Guest & influencers:

99. Guests

100. Guests

101. Guests

102. Influencers

103. 4. Follow-­up

104. Wrap-­up

105. Storify
transcript
of
favorite
tweets

107. Embedded
tweets

109. Embedded
tweets
Be
a
resource!

110. 5. Tools

113. Retweeting on twitter

114. Looks like this in tweetchat

115. Click on the second retweet
button

116. Add text to retweet

119. Prepare for succes:
1. Set goals
2. Define audience
3. Set hashtag
4. Find team
5. Make landing page
6. Claim twitter account/domain name
7. Set schedule
8. Plan subjects & guests
9. Find (make) relevantcontent
10. Plan tweets
Assignment

120. www.eljadaae.nl
@elja1op1
1op1@eljadaae.nl
@eljakdaae
Facebook.com/marketingadvies
LinkedIn: Elja Daae
Google+: Elja Daae
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