Cara Cosmetics is a start-up company selling a portable makeup-fixing spray called FACEFIXX. The 35ml spray helps makeup last longer while repairing skin. Cara conducted a survey that found 70% of women aged 19-25 would purchase FACEFIXX for £2-5. The product differs from competitors by being affordable, compact, and having a subtle fresh scent with skin benefits. Cara plans to trademark "FaceFixx" and copyright "Cara Cosmetics" to protect its brand.