Join our expert Matt Sieracki as he teaches you which keywords to use and how to implement them to maximize your search engine optimization efforts. SEO Agency Manager Matt Sieracki is a Virginia native, coming to New York City by way of Pittsburgh, where he spent a decade in the radio industry engaging listeners and crafting ad copy for businesses large and small. That experience translates into SEO content that is snappy, targeted, and effective. Matt’s broadcast background makes him something of a ringer when it comes to webinars and in-person presentations, and he’s at his best when explaining the finer points of SEO to clients. When not knee deep in keyword research or content generation, Matt enjoys defending his undefeated bar trivia streak, Vietnamese sandwiches, and sleeping on the subway. In this presentation, you will learn: -What are SEO Keywords? -Which Keywords Should I Use For My Business? -How To: Implement Your Keywords -How To: Measure The Effectiveness Of Your Keywords For more SEO-questions, please visit www.ajaxunion.com or call us at 1-800-594-0444!

1. Online Marketing Company
Find out more about Ajax Union: www.ajaxunion.com
Follow Us On Twitter:
twitter.com/ajaxunion
Like On Facebook:
www.facebook.com/ajaxunion
Connect On Linkedin:
www.linkedin.com/companies/ajax-union
Call Ajax Union:
800-594-0444

2. Your Host: Matt Sieracki | SEO Agency Manager
Connect With Matt on Linkedin:
http://www.linkedin.com/in/MatthewSieracki

3. Search Engine Optimization
Learn to rank higher on search engines like Google, Yahoo, and Bing!
Find out more about Ajax Union‘s services at:
www.ajaxunion.com

4. Today We Will Discuss…
•
•
•
•
What is SEO?
The Anatomy of a Search Results Page
What To Do (And What Not To Do) for SEO
Picking Searchable Business Keywords

5. What is SEO?
SEO is the process of affecting the
visibility of a website or a web
page in a search engine’s "natural"
or un-paid search results.

6. What is SEM, and What Is the Difference?
SEM Stands for Search Engine Marketing.
• Refers to an overall Internet Marketing strategy
• On Site and Off Site SEO
• Social Media
• Paid Inclusion (PPC)

7. Paid and Organic Search Listings
What’s the Difference?
• Organic listings are determined by the search
engine
• Paid listings are determined by the search
engine based largely on what businesses are
willing to pay for their keywords to appear,
along with other factors

8. Define your SEO goals
1) Research Keywords
2) Create Campaigns
3) Measure Results

9. Organic results on a search results page
(Organic Results)

10. The anatomy of a search results page
(Google Adwords Results)

11. What to do with SEO:
Helping Google, Yahoo, and Bing find your website.
•
•
•
•
•
Use keywords in text.
Keep content fresh. Blogs are great!
Earn links from other sites, treat them like gold.
Drive traffic to your site, make content linkable.
Use a Google Sitemap - ask your webmaster for
help!

12. What NOT to do with SEO:
Avoid SEO scams and tricks – it won’t work.
•
•
•
•
•
•
Don’t stuff keywords into text
Don’t use hidden content
Don’t purchase any links
Don’t duplicate content.
Don’t be sneaky: show Google what humans see.
Don’t rush it. SEO takes a long time!

13. Searchable Business Keywords
What is a searchable Keyword?
A keyword is any word or short phrase that
describes a website topic or page. The more a
keyword is used by searchers and websites the
“bigger” it is.

14. Why should I pick great keywords?
• It’s important that you get relevant traffic for your site
• SEO is a long term strategy, it’s important to start early
• Keywords are good not just for SEO, but PPC,
backlinking, and all your marketing strategies in general
Try it out: www.kiwiseo.com

15. The Recipe To Keyword Success
Ask Yourself These 9 Questions:
1.
2.
3.
4.
5.
6.
7.
8.
9.
How would you describe your business?
Where are you located?
Do you target a specific area? Are you local/national?
What makes you different from your direct competitors?
Why would I choose your business over your competitors?
Have you ever tried SEO in the past? What keywords did you use?
Who are your competitors?
What are your most popular products or services?
Is there anything specific you want to push?

16. Brainstorm Your Keywords
Scout the competition.
Go to a competitor’s website
Find keywords in headlines, page categories, and source code
Pick good ones and help yourself!
Keywords!

17. Keyword Research Tool
https://adwords.google.com/ko/KeywordPlanner/Home
• Input your keywords
• Find out the monthly search volume
• See related keywords
Remember—bigger isn’t necessarily
better! Tailor your keywords to your
business and its goals!

18. Keyword Research Tool
https://adwords.google.com/ko/KeywordPlanner/Home

19. Keyword Research Tool
https://adwords.google.com/ko/KeywordPlanner/Home

20. Keyword Research Tool
https://adwords.google.com/ko/KeywordPlanner/Home

21. See What You’re Ranking For
RankZen helps you see which keywords you’re currently ranking for!
Try it out: www.RankZen.com

22. Quick Recap
•
•
•
•
What is SEO?
The Anatomy of a Search Results Page
What To Do (And What Not To Do) for SEO
Picking Searchable Business Keywords

23. SPECIAL BONUS!

24. Social Media Seminar
Register Today: socialmedia1210.eventbrite.com
At our workshop, you will learn Social Media Strategies like:
•
•
•
•
•
•
•
Is social media really vital in 2013?
Which social network should I use for my company?
How do I run ads on my social media accounts?
How to: Build a following on your social networks
Developing a laser-focused Facebook strategy for your target audience
Starting the conversation with potential leads on Twitter
Much, much, more!
Early Bird tickets are now available!
Learn more at: www.ajaxunion.com/events

25. Find out more about Ajax Union: www.ajaxunion.com
Questions?
Comments?
Concerns?

26. Thank you!
Find out more about Ajax Union: www.ajaxunion.com
What Strategies Are YOU
Going to Implement TODAY?

27. Online Marketing Company
Find out more about Ajax Union: www.Ajaxunion.com
Follow Us On Twitter:
twitter.com/AjaxUnion
Like On Facebook:
www.facebook.com/AjaxUnion
Connect On Linkedin:
www.linkedin.com/companies/Ajax-Union
Call Ajax Union:
1-800-594-0444