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How We Help Your business Claim and maintain Your Google Places Listing
Who We Are elsue Virtual Assistants help small local businesses be successful in establishing their web presence and brand awareness by providing Local Business Listing Optimization and Local Business Website services. Our love of web-based and mobile technologies and our marketing and administrative backgrounds make us a leader in BlogSite and Social Media services.
elSue Services For Your Business	 Local Business Websites ,[object Object]
BlogSites
Training to maintain and monitorLocal Business Listing Optimization ,[object Object]
Training to maintain and monitor,[object Object]
Why Google Places? It’s Free!  You won’t have to tap into your marketing budget! What’s the first thing you do when looking for a restaurant, nail salon, store – you Google it! People search Google to find local information A great way to attract new customers Stay ahead of the competition!
People Are On The Go – Searching For Your Business!
Can they find you? Not Verified
Owner Verified
Preparation  Have the following info ready in one spot Keywords  Business description  Email for your Google account Research citations to be consistent with your business description and keywords
Create a Google Account	 You need a Google account to claim Google Places page You don’t need a Gmail account – an email with your business domain is ideal With a Google account, your business can setup Google voice and other free apps elsue is more than happy to set this up for you
Search for your Business Listing Google search bar – type in your business Click on the Place page Click on Business Owner? Edit your listing Google Places homepage Add a business Search by phone number  If you are unable to find your business you will need to add a new listing
Claim Your Business Listing If you do not find your listing, you will need to follow Google’s instructions on how to add your business listing.
Edit Your Listing – Basic Information Description – 200 characters  Categories –  5 industry/business specific Service area and location settings Hours of operation Payment options
Enhance Your Listing ,[object Object],Add photos of your products, storefront, or team elSue offers  a “photo shoot” service at your business location – inquire ,[object Object],Add a “how to” or product demo videos
Reviews & Citations Reviews are a great way to promote your business through the testimonials of satisfied and happy customers Citations are mentions of your business name and address on other web pages, even if they don’t link back to your website  elSue works with you to increase reviews and citations – result – higher ranking!
Local Recommendations The places user’s like when users rate places they like, Google will tell them about related places they may be interested in  Example, if a users rates 5 stars for his favorite restaurant in Holliston, Mass, Google will try to recommend other places in the city similar to the restaurant the user rated The places user’s friends like ratings can be shared with friends and users can see the places they’ve recommended.
Details Section Add more information about your business Services Specialties Parking Language A link to your “menu” or your “blog” Whatever you like - Make more of your Google Place page and take advantage of the details section
Create and Promote an Offer
The Dashboard Share an Update Respond to Reviews
The Dashboard – Monitor Impressions Actions
The Dashboard - Monitor Top Search Queries Driving Stats – where driving directions came from
Google Keyword Tool Rank higher with the search engines using Google’s Keyword tool – easy!
More Business Listing Options
Bing Business Portal 30% of consumers use Bing as their method to search online Claim and enhance with photos Promote “deals”  Integrates with Facebook It’s FREE
Yahoo! Local Boost your listings Potential customers from your area use Yahoo! Local every day
G Word of mouth online – reviews Add business information and photos Communicate with your customers Track your business trends Motivate customers – promote discounts, special events, limited time offers Entice new customers
Brick and Mortar businesses Specials and promotions Venue stats Free stats and analytics  Promotions, campaigns, and events Provide value – connect with your customers
Yext – Manage Your Listing
Yext – Manage Your Listings

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Google Places

  • 1. How We Help Your business Claim and maintain Your Google Places Listing
  • 2. Who We Are elsue Virtual Assistants help small local businesses be successful in establishing their web presence and brand awareness by providing Local Business Listing Optimization and Local Business Website services. Our love of web-based and mobile technologies and our marketing and administrative backgrounds make us a leader in BlogSite and Social Media services.
  • 3.
  • 5.
  • 6.
  • 7. Why Google Places? It’s Free! You won’t have to tap into your marketing budget! What’s the first thing you do when looking for a restaurant, nail salon, store – you Google it! People search Google to find local information A great way to attract new customers Stay ahead of the competition!
  • 8. People Are On The Go – Searching For Your Business!
  • 9. Can they find you? Not Verified
  • 11. Preparation Have the following info ready in one spot Keywords Business description Email for your Google account Research citations to be consistent with your business description and keywords
  • 12. Create a Google Account You need a Google account to claim Google Places page You don’t need a Gmail account – an email with your business domain is ideal With a Google account, your business can setup Google voice and other free apps elsue is more than happy to set this up for you
  • 13. Search for your Business Listing Google search bar – type in your business Click on the Place page Click on Business Owner? Edit your listing Google Places homepage Add a business Search by phone number If you are unable to find your business you will need to add a new listing
  • 14. Claim Your Business Listing If you do not find your listing, you will need to follow Google’s instructions on how to add your business listing.
  • 15. Edit Your Listing – Basic Information Description – 200 characters Categories – 5 industry/business specific Service area and location settings Hours of operation Payment options
  • 16.
  • 17. Reviews & Citations Reviews are a great way to promote your business through the testimonials of satisfied and happy customers Citations are mentions of your business name and address on other web pages, even if they don’t link back to your website elSue works with you to increase reviews and citations – result – higher ranking!
  • 18. Local Recommendations The places user’s like when users rate places they like, Google will tell them about related places they may be interested in Example, if a users rates 5 stars for his favorite restaurant in Holliston, Mass, Google will try to recommend other places in the city similar to the restaurant the user rated The places user’s friends like ratings can be shared with friends and users can see the places they’ve recommended.
  • 19. Details Section Add more information about your business Services Specialties Parking Language A link to your “menu” or your “blog” Whatever you like - Make more of your Google Place page and take advantage of the details section
  • 20. Create and Promote an Offer
  • 21. The Dashboard Share an Update Respond to Reviews
  • 22. The Dashboard – Monitor Impressions Actions
  • 23. The Dashboard - Monitor Top Search Queries Driving Stats – where driving directions came from
  • 24. Google Keyword Tool Rank higher with the search engines using Google’s Keyword tool – easy!
  • 26. Bing Business Portal 30% of consumers use Bing as their method to search online Claim and enhance with photos Promote “deals” Integrates with Facebook It’s FREE
  • 27. Yahoo! Local Boost your listings Potential customers from your area use Yahoo! Local every day
  • 28. G Word of mouth online – reviews Add business information and photos Communicate with your customers Track your business trends Motivate customers – promote discounts, special events, limited time offers Entice new customers
  • 29. Brick and Mortar businesses Specials and promotions Venue stats Free stats and analytics Promotions, campaigns, and events Provide value – connect with your customers
  • 30. Yext – Manage Your Listing
  • 31. Yext – Manage Your Listings
  • 32. elSue Google Place Services elSue offers Google Places Basic and Google Places Professional packages – both include: Research and Consultation Claim your Google Places page Edit page – add photos, videos, offers Keyword research Setup Google Analytics Provide online maintenance training elSue to provide more detail during consultation

Notes de l'éditeur

  1. Ferrari 360 Spider
  2. Keywords – research before hand – use Google Keyword toolBusiness description – 200 characters – need to be well thought out, match your website and other business listings and citations
  3. If you are unable to find your business listing and need to add it go to http://www.google.com/support/
  4. Create our own screen grab from elSue listing.
  5. Create our own screen grab from elSue listing.