Marketing has evolved significantly from word-of-mouth promotion thousands of years ago to today's digital landscape dominated by social media and smartphones. The document traces the major developments in marketing from the printing press in 1450 allowing print to drive marketing for hundreds of years, to radio and TV ads in the 1920s and 40s making broadcast a major force along with print. Computers and the internet in the 1980s and 90s ushered in further changes, followed by search engines in 1995 and pay-per-click advertising in 1998 transforming how people find information online. Today, over 75% of Americans own smartphones, and digital platforms like Facebook with nearly 2 billion users have become central to how companies can join conversations and connect with people

1. How Marketing has Changed
Sacred Heart Monastery
July 27, 2017

2. 2006…

3. 2017.

5. A brief history of
marketing
To put it in perspective:

6. ???? BC –
1450 AD
For
thousands
of years,
marketing
was word of
mouth

7. 1450
Printing press
invented
1760 - 1840
The Industrial
Revolution
For hundreds of years,
marketing was print driven
1450-1922

8. For nearly a century, marketing was
broadcast driven (& print)
1922
The first radio ad
1941
The first TV ad
1922–1995

9. Computers & the internet
arrived next
Early 1980s
Computers
introduced
Internet & Email
(and spam)
1981-1995
Early 1990s

10. Then things really started to
speed up

11. 1n 1995, Search engines were born
to help people find websites
1995 1998
And in 2000
pay per click was introduced.

12. 1n 2003, Social Media was born
2004 2006
2003

13. Mobile phones & smart phones
entered the market
Mobile
phone
household
penetration
reached
90% in 2010
Smart
phones at
71% in 2014

14. Where we are today

15. 77%
of Americans have Smart Phones
92%
Age 18-29
88%
Age 30-49
74%
Age 50-64
42%
Age 65+

17. If Facebook were a country, it would
be substantially bigger than China -
around 1.9 billion people.

18. Marketing is now a
conversation

19. What this means for companies

20. People are hungry for connection

21. How does a religious
community join the
conversation?
(we need you)

23. There’s pages of examples

24. Just in case you missed it…

25. How does
Sacred Heart Monastery
join the
conversation?
(we need you)