What trends can garden centers expect to see in 2011 with regard to consumer shopping behaviors, gardening preferences, and gift, color and food trends? Talk given to the Massachusetts Flower Growers Association's Winter Meeting.
From a recent Consumer Spending Trends survey from American Express.
From a recent Consumer Spending Trends survey from American Express.
From Garden Media Group Trends Report
From Garden Media Group Trends Report
From Garden Media Group Trends Report
Kelly Corcoran - Design Trend Manager, Midwest CBK
Kelly Corcoran - Design Trend Manager, Midwest CBK
More from Kelly Corcoran – Trend Manager at Midwest CBK
The overarching message in this year’s food trends is that the economy is shifting our relationship with and our values surrounding food. According to The Food Channel’s editor, “The new economy has created a boldness and willingness to change how we work, how we cook, and how we eat.” Top 10 – and 3 pertain to Garden CentersHere’s the list—I’ve bolded the ones we can totally hitch our industry to. The Canning Comeback: “Putting Up” is gaining popularity for both economy and health.Men in Aprons: Layoffs have led to more men cooking.Local Somewhere: We care about hand-tended no matter where it’s grown. Don’t Ask, Don’t Tell: We’re tired of being told what we can eat. Appetite for Food Apps: Social media is our guide and our coupon source.Small is the New Big Business: Corporations are thinking like small businesses. Fresh Every Day: Rooftop gardens are just part of this trend.Chefs in Schools: Better flavor is possible in an institutional setting.Discomfort Foods: Change makes us comfortable with more change.Eating for Sex and Other Things: We are working longer, and want all the gusto.