“Veiling-Tesettür” goes into more and more fashionable. So, it seems that the new market will flourish within the social networks and an emerging social-boutique market will rise for tesettür in Turkey.
2.
Keywords:
Conservatism, Politics, Islam, Lifestyle,
Consumption, Popular Culture, Fashion, Market, Networks, Media
Position:
“Veiling-Tesettür” goes into more and more fashionable. So, it seems that the new
market will flourish within the social networks and an emerging social-boutique
market will emerge for tesettür in Turkey. Also, a new popular culture is emerging
such as ‘Tesettür as an accessory’.
Outlook
3. From Politics to Lifestyle
Neoliberal
Transformation
• New Middle-Upper Class
• New Consumer
• New Marketplace
• Technology adaption
• Veiled Fashion Imagery:
Ads and magazines
• Turkish Islamic Media-sphere
Media-sphere
• Turkish Modernism Project
• Representation of "The Others"
Framework
11. " New Middle-Upper Class"
-" Pacesetters, Pioneers and Opinion !!
! Leaders of the change.
"
" New Marketplace"
-" From Small Businesses to Stylish Brands"
-" Boutique Production"
-" Social Networks"
"
" New Consumer"
-" Young, demanding, and self-represented"
" in Turkish public sphere"
"
" Technology"
-" Increasing Smartphone Penetration"
-" Rise of Social Networks"
-" Instagram Fashionistas
Neoliberal Transformation!
12. Some Consumption Facts!
- 3hrs flight to more than 70 countries,"
"
- 38M Internet users (50% penetration)"
"
- 50% of the population under is 30,!
"
- 16M total smartphone device!
"
- Over 1 Gb per month mobile internet !
consumption per user above 50% (2013 Q1)!
"
and over 3M Instagram users.!
"
GfK 2013 - 11/2013
13. "
-" Veiled Fashion Imagery:
" Ads and magazines"
"
- Opinions from ‘Pacesetters’:"
Interviews with veiled fashionistas"
"
- and Instagram:"
Rise of Social-Fashionista
Media-Sphere!
14. " "
Books:!
Gole, N. (1996). Forbidden Modern: Civilization and Veiling. The University of Michigan Press."
Avci, O. (2012). İki Dünya Arasında: İstanbul’da Dindar Üniversite Gençliği. İletişim Yayınları."
"
Mardin, Ş. (1992). Din ve İdeoloji. İletişim Yayınları."
"
"
Journals and Articles:"
Kramer, E., & Bloggs, T. (2002). On quality in art and art therapy. American Journal of Art Therapy, 40, 218-231."
"
Genel, S., & Karaosmanoğlu, K. (2006) A New Islamic Individualism in Turkey: Headscarved Women in the City, Turkish Studies,
7:3, 473-488,"
"
Kiliçbay, B., & Binark, M. (2002) Consumer Culture, Islam and the Politics of Lifestyle: Fashion for Veiling in Contemporary Turkey,
European Journal of Communication 17: 495"
"
Sandikci, O., & Ger, G. (2007) Fashion Theory, Volume 11, Issue 2/3, pp. 189-210!
"
Sandikci, O. & Rice, G. (2011) Handbook of Islamic Marketing. !
"
Interviews and Opinions:!
Bilefsky, D. (2012, March 29). A Fashion Magazine Unshy About Baring a Bit of Piety. New York Times. Retrieved from"
http://www.nytimes.com"
"
References: