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Unveiling the Veiled:!
Rise of Social-Fashionista
27 May 2014, Metin Özer


Keywords:

Conservatism, Politics, Islam, Lifestyle, 

Consumption, Popular Culture, Fashion, Market, Networks, Media

Position:

“Veiling-Tesettür” goes into more and more fashionable. So, it seems that the new
market will flourish within the social networks and an emerging social-boutique
market will emerge for tesettür in Turkey. Also, a new popular culture is emerging
such as ‘Tesettür as an accessory’.
Outlook
From Politics to Lifestyle
Neoliberal

Transformation
• New Middle-Upper Class	

• New Consumer	

• New Marketplace	

• Technology adaption	

• Veiled Fashion Imagery:

Ads and magazines	

• Turkish Islamic Media-sphere
Media-sphere
• Turkish Modernism Project	

• Representation of "The Others"
Framework
Framework
From Politics to Lifestyle
From Politics to Lifestyle
"
-" Turkish Modernism Project:

" ‘Others’"
"
-" Representation of the Others:

" Politicised Islam"
From Politics to Lifestyle
Neoliberal Transformation!
Neoliberal Transformation!
Neoliberal Transformation!
" New Middle-Upper Class"
-" Pacesetters, Pioneers and Opinion !!
! Leaders of the change.

" 

" New Marketplace"
-" From Small Businesses to Stylish Brands"
-" Boutique Production"
-" Social Networks"
" 

" New Consumer"
-" Young, demanding, and self-represented"
" in Turkish public sphere"
"
" Technology"
-" Increasing Smartphone Penetration"
-" Rise of Social Networks"
-" Instagram Fashionistas
Neoliberal Transformation!
Some Consumption Facts!
- 3hrs flight to more than 70 countries,"
"
- 38M Internet users (50% penetration)"
"
- 50% of the population under is 30,!
"
- 16M total smartphone device!
"
- Over 1 Gb per month mobile internet !
consumption per user above 50% (2013 Q1)!
"
and over 3M Instagram users.!
"
GfK 2013 - 11/2013
"
-" Veiled Fashion Imagery:

" Ads and magazines"
"
- Opinions from ‘Pacesetters’:"
Interviews with veiled fashionistas"
"
- and Instagram:"
Rise of Social-Fashionista
Media-Sphere!
" "
Books:!
Gole, N. (1996). Forbidden Modern: Civilization and Veiling. The University of Michigan Press."


Avci, O. (2012). İki Dünya Arasında: İstanbul’da Dindar Üniversite Gençliği. İletişim Yayınları."
"
Mardin, Ş. (1992). Din ve İdeoloji. İletişim Yayınları."
"
"
Journals and Articles:"
Kramer, E., & Bloggs, T. (2002). On quality in art and art therapy. American Journal of Art Therapy, 40, 218-231."
"
Genel, S., & Karaosmanoğlu, K. (2006) A New Islamic Individualism in Turkey: Headscarved Women in the City, Turkish Studies,
7:3, 473-488,"
"
Kiliçbay, B., & Binark, M. (2002) Consumer Culture, Islam and the Politics of Lifestyle: Fashion for Veiling in Contemporary Turkey,
European Journal of Communication 17: 495"
"
Sandikci, O., & Ger, G. (2007) Fashion Theory, Volume 11, Issue 2/3, pp. 189-210!
"
Sandikci, O. & Rice, G. (2011) Handbook of Islamic Marketing. !
"




Interviews and Opinions:!
Bilefsky, D. (2012, March 29). A Fashion Magazine Unshy About Baring a Bit of Piety. New York Times. Retrieved from"
http://www.nytimes.com"
"
References:

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Rise of Social-Veiled-Fashionista

  • 1. Unveiling the Veiled:! Rise of Social-Fashionista 27 May 2014, Metin Özer
  • 2. 
 Keywords:
 Conservatism, Politics, Islam, Lifestyle, 
 Consumption, Popular Culture, Fashion, Market, Networks, Media
 Position:
 “Veiling-Tesettür” goes into more and more fashionable. So, it seems that the new market will flourish within the social networks and an emerging social-boutique market will emerge for tesettür in Turkey. Also, a new popular culture is emerging such as ‘Tesettür as an accessory’. Outlook
  • 3. From Politics to Lifestyle Neoliberal
 Transformation • New Middle-Upper Class • New Consumer • New Marketplace • Technology adaption • Veiled Fashion Imagery:
 Ads and magazines • Turkish Islamic Media-sphere Media-sphere • Turkish Modernism Project • Representation of "The Others" Framework
  • 5. From Politics to Lifestyle
  • 6. From Politics to Lifestyle
  • 7. " -" Turkish Modernism Project:
 " ‘Others’" " -" Representation of the Others:
 " Politicised Islam" From Politics to Lifestyle
  • 11. " New Middle-Upper Class" -" Pacesetters, Pioneers and Opinion !! ! Leaders of the change.
 " 
 " New Marketplace" -" From Small Businesses to Stylish Brands" -" Boutique Production" -" Social Networks" " 
 " New Consumer" -" Young, demanding, and self-represented" " in Turkish public sphere" " " Technology" -" Increasing Smartphone Penetration" -" Rise of Social Networks" -" Instagram Fashionistas Neoliberal Transformation!
  • 12. Some Consumption Facts! - 3hrs flight to more than 70 countries," " - 38M Internet users (50% penetration)" " - 50% of the population under is 30,! " - 16M total smartphone device! " - Over 1 Gb per month mobile internet ! consumption per user above 50% (2013 Q1)! " and over 3M Instagram users.! " GfK 2013 - 11/2013
  • 13. " -" Veiled Fashion Imagery:
 " Ads and magazines" " - Opinions from ‘Pacesetters’:" Interviews with veiled fashionistas" " - and Instagram:" Rise of Social-Fashionista Media-Sphere!
  • 14. " " Books:! Gole, N. (1996). Forbidden Modern: Civilization and Veiling. The University of Michigan Press." 
 Avci, O. (2012). İki Dünya Arasında: İstanbul’da Dindar Üniversite Gençliği. İletişim Yayınları." " Mardin, Ş. (1992). Din ve İdeoloji. İletişim Yayınları." " " Journals and Articles:" Kramer, E., & Bloggs, T. (2002). On quality in art and art therapy. American Journal of Art Therapy, 40, 218-231." " Genel, S., & Karaosmanoğlu, K. (2006) A New Islamic Individualism in Turkey: Headscarved Women in the City, Turkish Studies, 7:3, 473-488," " Kiliçbay, B., & Binark, M. (2002) Consumer Culture, Islam and the Politics of Lifestyle: Fashion for Veiling in Contemporary Turkey, European Journal of Communication 17: 495" " Sandikci, O., & Ger, G. (2007) Fashion Theory, Volume 11, Issue 2/3, pp. 189-210! " Sandikci, O. & Rice, G. (2011) Handbook of Islamic Marketing. ! " 
 
 Interviews and Opinions:! Bilefsky, D. (2012, March 29). A Fashion Magazine Unshy About Baring a Bit of Piety. New York Times. Retrieved from" http://www.nytimes.com" " References: