Learn how to boost your Magento eCommerce store sales from the greatest businessman of all time, Henry Ford.

1. 5 Tips To Boost your eCommerce Magento Website Sales
You know your eCommerce store is not doing well, and your Magento website looks more
like a funeral than a party. The Business Gods are Ruthless towards you; well they are
ruthless to everyone. Let me show you how to fight against them and bring back the charm
to your eCommerce website.
I would like to dedicate this blog to my business idol, Henry Ford. Let me show you how to
run a business like the great Mr. Ford. Let’s see the best tips to increase your eCommerce
Magento website’s sales:
1. Change With Time (Move from E to M)
The eCommerce industry had a pretty good run till now and will keep thriving but only if it
learns to adapt. You need to go from “E to M”. What this means is you need to transform
your ‘e’-Commerce store into ‘m’-Commerce. You may have the best website in the whole
world but it is useless if your website doesn’t look pretty on the phone. 63% of the
millennial (future customers) use mobile phone and tablets for all their online shopping.
“Don’t find fault, find a remedy; anybody can complain.” – Henry Ford
“The only real mistake is the one from which we learn nothing.”

2. You need a good Magento web development company to optimize your Magento website for
all the tablet and mobile devices. This could be the biggest reason why people go back from
your website as it wouldn’t support their mobile device.
2. People Love Games
You need to know what excites people and give them that besides the products. People
love playing games, no matter how old. Give them chance to win discounts and free
shipping coupons that they can cash out with any one of their order. Another great idea
is to give such coupons on referral activities like inviting their friends and families to
create an account with your Magento website.
Many eCommerce stores give a discount to their customers on their first buy which
creates a positive image in the eyes of the customer and helps in building customer
loyalty towards the Magento store.
3. Use FOMO to Your Advantage
Building a loyal customer base is not a one time job. You need to continuously provide
your customers a reason to stay loyal to you. Give a child a lollipop and he won’t move
until it’s over. You need to use the calendar for your benefit giving Holiday season
discounts and 3-4 days sale for major holidays like Christmas. Many clothing stores give
seasonal discounts like summer sale on shorts and winter sales on jackets.
You can also host off-season sales using the FOMO (Fear Of Missing Out) Tactics
showing a countdown timer on your Magento website. This countdown clock approach
has proven to raise sales for many eCommerce stores.
4. Be The Family To Your Customers
“If there is any one secret of success, it lies in the ability to get the other person’s
point of view and see things from that person’s angle as well as from your own.”
“Coming together is the beginning. Keeping together is progress. Working together
is success.”
“Quality means doing it right when no one is looking.”

3. All the tactics mentioned above are followed by most of the big eCommerce industry
giants like Amazon, eBay, and Alibaba. But the tip that now I am going to give you is
something not many have tried yet but soon will be in trend. Besides giving seasonal
discounts you must give your customers a discount or free shipping coupon on their
birthday and/or anniversaries. This creates a personalized feel and makes the customer
believe that you as a company care about them.
All you need to do for this is some minor addition to your Magento website development
by adding an additional column in your customer’s registration form for their
birthday/anniversary date and a small piece of code that sends your customer an
automated message about the discount or free shipping coupon.
5. 80/20 Ratio (Pareto principle)
Not quoting the original Pareto, but giving a twist to his iconic 80/20 rule. 80% of your
profit derives from just 20% of the products your Magento website is selling. So you
should concentrate on discovering what these 20% products are and how to increase
their sales as this would yield you more result than trying to sell 80% of your products
that are responsible only for 20% of your sales.
So you must decide carefully which products are to be advertized more and what type
of advertisement campaign will yield you that 80% sales with just 20% of the
investment. The Pareto principle of 80/20 has been thoroughly researched and found
out to be really efficient for every aspect of a business.
Bonus Tip
6. Make Conversion Smooth
“The man who stops advertizing to save money is like the man who stops the clock
to save time.”
“It has been my observation that most people get ahead during the time that others
waste.”

4. Most of the cart abandonment on any Magento website happens on the last step, the
payment. You need to give the customers the best experience in the payment section so
that they feel no inconvenience at all. This can be achieved by proper Magento website
development by giving them multi-payment options like Debit/Credit card, 3rd party-
payments gateways, Cash on Delivery (CoD), net banking, etc.
Also, try to make the payment procedure as short and quick as possible. This will
ensure that your customers get no time to second-guess their decision of buying a
product. The hardest part for any customer is to pay for what they order so by making
this process easier for them you are increasing your chance of conversion by manifolds.
Conclusion
Remember that you are bound only by your imagination and every idea that you or your
team comes up with can be the driving force needed to win the entrepreneurial race. I hope
these tips will help you succeed in the business or at least give you the initial push towards
success. You must learn about how to hire Magento web developer or improve your site
using services of a professional Magento development company.
( P.S. All the quotes and knowledge I was able to share here today is borrowed by Late Mr.
Henry Ford)
Connect with Us
Website: https://excellentwebworld.com/
Email: sales@excellentwebworld.com
“There is no man living who isn’t capable of doing more than he thinks he can do.”