What have you learnt from your audience feedback

1. HORROR QUESTIONNAIRE
FEEDBACK
2014
Ellan Pegram

2. Evaluation Question 3
What have you learnt from your audience feedback?
Launching an ad campaign for a film is important becauseit receives audience feedback
allowing you to know what your target audience is wants.Feedback is a great way to
improve and create your campaign and make it better than before with the audience giving
you advice, you can make it apply more with what your specific target audience is looking
for which allows them to focus on your film and potentially making the release date a huge
success. Alsoresearch needs to be carried out so when it comes to marketing it is more
effective with getting the audience to enagage your ad campaign can sell products like
posters and magazines and can persuade more people to come and watch the film which
means more money. A great example of this is The Woman in Black (Watkins, 2013) they
made sure that their research gave them
exactly what they were looking in order to
make their marketing effective across the
whole launch of their film. To make it a huge
success they used their research to ensure
that their marketing reached out to their
audience and made a statement. In their
marketing they used many different media
platforms ranging from targeting Daniel
Radcliffe’s fan base, interview’s worldwide,
newspaper and magazines, the official premier of the film, photo shoots the trailer and even
competitions which would allow their audience to win tickets to either the cinema viewing
or to watch the play in the theatre. This helped them to branch off worldwide and let
everybody know about their new film being release to boost figures on the release date and
make a huge success which they achieved.
To gain feedback from my target audience I produced two questionnaires; one for my
magazine cover and one for my horror poster. I wanted to gather feedback from the public
and my target audience to ensure that the audience I wanted to please liked each concept
of both products and were interested in watching my film. Handing out questionnaires
allowed me to gather a lot of responses from individuals who I wanted to target and who I
knew who would be interested in my film. Making sure that I focused on my target audience
was key, I knew that I needed to target the younger adults aging from 18+ and equalling it
out to both female and male population. I felt that the film would be relate to 18+ because
the storyline of the film is a psychological story which can be tricky to come to terms with.
The film is quite mature and people under the age bracket may not understand also a lot of
the individuals will want a simple complex story.Whilst gaining feedback from my trailer we
played our trailer in front of our A2 media class and filmed each individual giving us our
feedback comments. This allowed us to get feedback quickly and easily which we could go

3. back and watch as many times as needed to make sure that we make the right corrections
that our audience told us. Also my teacher gave me feedback as a 27 year old horror fan she
knew what she wanted and what she liked to get her attention and make her want to come
and watch my film.
For each questionnaire I gave my audience ten questions for my poster questionnaires and
ten questions for my magazine cover. When getting my questionnaires back for my poster
most of the feedback I gained was positive which gave me an insight into what my audience
liked about my poster and why they like it and also what’s
makes it good enough for them to want to see my film. Some of
the constructive criticism which my audience said were that
they wouldn’t go to watch the film based on the poster purely
on the basis that they prefer watching the trailers and can get a
better understanding whether or not they would like the film
that is being advertised and other criticisms which I gain were
from people who didn’t like the horror style of films so would
think about going to watch a film based around that horror
genre. Positive feedback which I got from my target audience
was that they would go and watch my film based on my poster
as they liked the design and layout which made them know it
was a horror movie poster. Other things which they liked about
my horror poster was the black background surrounding the three girls in the spotlight.

4. The feedback from my magazine covers which I got was majority positive feedback letting
me know what they liked about magazine and if they would want
to go and see my film; again a small minority of individuals had
constructive criticism which I took on board and improved my
work. Everyone who filled out a questionnaire for my magazine
said that they don’t subscribe to magazines and wouldn’t
normally buy magazines in
general. Every one of the
individuals apart from three
people said that they would
buy my magazine based on the
cover as they liked how
creative it was and the layout
of the cover but the minor
three which said that they wouldn’t buy my magazine said
that it was because they normally wouldn’t buy
magazines so they wouldn’t start buying them now.
Across the board everyone who filled in my questionnaire
said that they liked the font’s which I used saying that they were very creative and also
affective. They said that the font I used made the magazine stand out to them and drawn
them in wanting to know font I used fitted in with the doctor and prescribing pills. Another
point they made about what they liked about my magazine was the photo that I used as my
main image. They gave comments saying that the photo of Danielle makes the whole cover
come together as she is holding the pills it associates her with a mental illness and shows
another side of her. Another point which my audience pointed out was the colours which I
used on the cover. They said the reds go with the other colour which I used. The red stood
out on the cover and the dripping of the blood made it really affective on the page and
made you know what the genre of the cover was. Also they really like my film strip going
across the page as it showed my creative skills and would let them know that it was a film
magazine.

5. When using our feedback to improve our work I ensured that I made sure I took everything
my audience said into account and improve major things to get them more interested in the
film. With the feedback for the trailer we had many comments saying it was too long and
that the audio was too quiet, so to make sure we changed this to satisfy the target audience
we cut down clips to speed up the trailer and the timing making it look like there was more
action and to keep the audience involved. The audio was turned up to ensure that every
word you heard you could hear perfectly and it was easy for the audience to follow the story
and keep them interested and to have a good experience. Making these adjustments
brought huge dramatic tension to the trailer which caused atmosphere with the audience
creating the reaction we wanted.
I feel that getting feedback from my targeted audience and the public really helped with
improving my work and making my ad’s stand out to persuade them more to come and
watch my trailer. The feedback was really useful as it allowed me to know where I have
gone wrong and made me change improvements to my work for the better. It allowed meto
After
Before
After
Before

6. categorise my audience more and find out more information about they like and want to
see.