1. The document discusses the rise of visual content on social media as text-based platforms have become more visual and new visual platforms have emerged. 2. Key drivers of the trend include the ease of visual content creation and sharing using smartphones, as well as strong engagement and retention of visual content compared to text. 3. The author provides tips for developing a visual content strategy, including defining goals, understanding audiences, choosing appropriate platforms, sourcing visuals, measuring results, and managing assets.