Transmedia storytelling is a technique used by Grey's Anatomy to tell stories across multiple platforms like Facebook, a video game, and a blog to further enhance the brand and keep audiences engaged. Grey's Anatomy used webisodes, Twitter, and a sync app to extend the main storyline and provide interactive experiences to take advantage of increased advertising opportunities.

1. Transmedia Storytelling: An example of company use of Transmedia Elynn Kwok MKTG 6226 – Social Media and Marketing for Management

2. What is Transmedia Storytelling? Transmedia Storytelling: a technique of telling stories across multiple platforms and formats.

3. Grey’s Anatomy and Social Media Facebook Grey’s Anatomy: video game Grey Matter: Blog

4. Grey’s Anatomy: Transmedia Storytelling Webisodes 6 episodes “Message of Hope” Spin-off of the main storyline Twitter @MirandaBailey MD Featured in upcoming episode Sync iPad app Interactive TV app during the show

5. Purpose of Transmedia Storytelling Further enhance the brand Transmedia storytelling has a greater effect when combined with other forms of social media Keep the audience engaged Interaction between fans Increased opportunities for advertising Grey’s Anatomy “Message of Hope” series was sponsored by Carmex Lip Balm

6. Questions?