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Games for emotional health 
Presenters: Miriam Verburg & Elysse Zarek
LongStory is a progressive and queer-positive 
dating game that helps players 
sandbox healthy relationships and sexuality. 
The first episode was released March 7, 
2014 
Platforms: IOS, Android, Desktop 
Audience: All ages 
Downloads: 53,000 
Marketing budget: $800
3 
THE COMPETITION
OUR AUDIENCE 
846,000 tween girls in Canada and 18 million in the US play video games 
Less than 5 companies in North America make games for them 
4
WHY A DATING GAME ? 
LongStory is a game that helps players 
learn how to talk about and understand 
their relationships, feelings, and desires. 
The game provides guidance in the form of 
choice options and different outcomes so 
players work through emotional scenarios 
and replay or experiment as much as they 
want. 
Example: Abby can be a great friend, maybe 
even a girlfriend. But first you have to figure 
out what you want.. And even then… It’s 
complicated.
EMOTIONAL HEALTH LEADS TO 
HEALTHIER CHOICES 
Youth are not learning what they want to know 
about sexual health. 
In a recent survey by Planned 
Parenthood Toronto, learning 
how to maintain healthy 
relationships, was in the top tier 
of issues young people want to 
learn about.
FOR THE LOVE OF CONTEXT 
Youth from different cultural 
backgrounds and with diverse sexual 
preferences have different kinds of 
healthy relationships. 
In a global village, a game about 
love, relationships and dating 
shouldn’t present a single model 
because youth bring diverse 
values and beliefs to the table.
In LongStory, characters express different 
feeling and attitudes towards, intimacy, sex, 
desire, sexuality and gender. 
The story shows the interaction of these 
beliefs without privileging one set over 
another. 
Example: Marcel has a really hard time 
with PDA. He’s originally from Dubai and 
back home kissing a girl was something 
you only did in private. He’s also not so 
sure how he feels about gay kids being 
out, but he doesn’t want to make waves 
either - he’s the new guy after all.
DESIGN STRATEGIES
Give players multiple options for 
meeting their needs and expressing 
boundaries
Create realistic non-player 
characters with 
traits that encourage 
empathy.
Create a game context that is like their real 
world. Include elements such as texting to 
provide a realistic experience of intimacy.
Ask players to make difficult 
choices, but support them so 
they can do so comfortably
KEY PERFORMANCE INDICATORS 
• Players don’t think it’s a 
health game 
• Players ask for second 
episode 
• Players care about the 
non-player characters 
• Players start telling us 
what they want from the 
story
What makes games good tools for 
addressing emotional health & 
wellbeing challenges?
Are health games any different 
than regular games? Should 
they be?
What features should a 
game have to be considered 
a health game?
How do we transform complex and 
sometimes painful issues into 
pleasurable experiences?
How do you know when a game 
is the right tool for your health 
challenge?
Thank you for listening 
Download longstory at: 
http://longstorygame.com

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Long storygame

  • 1. Games for emotional health Presenters: Miriam Verburg & Elysse Zarek
  • 2. LongStory is a progressive and queer-positive dating game that helps players sandbox healthy relationships and sexuality. The first episode was released March 7, 2014 Platforms: IOS, Android, Desktop Audience: All ages Downloads: 53,000 Marketing budget: $800
  • 4. OUR AUDIENCE 846,000 tween girls in Canada and 18 million in the US play video games Less than 5 companies in North America make games for them 4
  • 5. WHY A DATING GAME ? LongStory is a game that helps players learn how to talk about and understand their relationships, feelings, and desires. The game provides guidance in the form of choice options and different outcomes so players work through emotional scenarios and replay or experiment as much as they want. Example: Abby can be a great friend, maybe even a girlfriend. But first you have to figure out what you want.. And even then… It’s complicated.
  • 6. EMOTIONAL HEALTH LEADS TO HEALTHIER CHOICES Youth are not learning what they want to know about sexual health. In a recent survey by Planned Parenthood Toronto, learning how to maintain healthy relationships, was in the top tier of issues young people want to learn about.
  • 7. FOR THE LOVE OF CONTEXT Youth from different cultural backgrounds and with diverse sexual preferences have different kinds of healthy relationships. In a global village, a game about love, relationships and dating shouldn’t present a single model because youth bring diverse values and beliefs to the table.
  • 8. In LongStory, characters express different feeling and attitudes towards, intimacy, sex, desire, sexuality and gender. The story shows the interaction of these beliefs without privileging one set over another. Example: Marcel has a really hard time with PDA. He’s originally from Dubai and back home kissing a girl was something you only did in private. He’s also not so sure how he feels about gay kids being out, but he doesn’t want to make waves either - he’s the new guy after all.
  • 10. Give players multiple options for meeting their needs and expressing boundaries
  • 11. Create realistic non-player characters with traits that encourage empathy.
  • 12. Create a game context that is like their real world. Include elements such as texting to provide a realistic experience of intimacy.
  • 13. Ask players to make difficult choices, but support them so they can do so comfortably
  • 14. KEY PERFORMANCE INDICATORS • Players don’t think it’s a health game • Players ask for second episode • Players care about the non-player characters • Players start telling us what they want from the story
  • 15.
  • 16. What makes games good tools for addressing emotional health & wellbeing challenges?
  • 17. Are health games any different than regular games? Should they be?
  • 18. What features should a game have to be considered a health game?
  • 19. How do we transform complex and sometimes painful issues into pleasurable experiences?
  • 20. How do you know when a game is the right tool for your health challenge?
  • 21. Thank you for listening Download longstory at: http://longstorygame.com