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Emakina Academy #13 : Conclusions
- 1. Emakina Emakina Academy #13 CMS for International Accounts RECOMMENDATIONS & CONCLUSIONS Steven Volders < Emakina Philip Achten < The Reference
- 3. I. Definition of CMS: ECM > WCM
- 4. I. Definition of CMS: ECM > WCM Web Content Management is a subset of Enterprise Content Management.
- 5. II. CMS Tools Competitive landscape
- 9. I. Positioning of ECM in the market > Gartner Leaders: IBM, EMC (Documentum), Open Text, Oracle, Microsoft Visionaries: Interwoven [Vignette] Source: Gartner ECM Magic Quadrant, 2008
- 11. I. Positioning of ECM in the market > Gartner Source: Gartner ECM Magic Quadrant, 2004 Fastest ECM movers (2004 – now): Microsoft & Oracle Evolved from Niche Players to leaders in ECM! Oracle acquired Stellent for WCMS (2006) => Stellent disappeared from MQ 2008
- 12. I. Positioning of ECM in the market > Gartner Source: Gartner ECM Magic Quadrant, 2008
- 13. I. Positioning of CMS on the market > Forrester Forrester Wave – Web Content Management for external sites, Q3 2007 WCM Leaders: SDL Tridion Interwoven Fatwire Since Microsoft did significant progress with launch of MOSS 2007 22 jan 2009 : Interwoven taken over by Autonomy => full ECM Suite
- 14. I. Positioning of CMS on the market > Forrester Forrester Wave – Web Content Management for external sites, Q2 2005
- 15. III. CMS Overview Upper-Tier Mid-Market Entry-level ECM (including WCM) EMC (Documentum) / OpenText (RedDot) / Interwoven (TeamSite) / Vignette / Oracle ECM / IBM (Lotus WCM) / CoreMedia / … Microsoft MOSS 2007 (WCMS) Alfresco Nuxeo WCM (Pure Player) SDL Tridion / Fatwire / CoreMedia / Day / Mediasurface Morello / Percussion Ektron / SiteCore / eMagic Drupal / OpenCms / Joomla! eZ Publish / SilverStripe / Plone / Umbraco Source: CMS Watch WCM Report 2009 + EMAKINA
- 16. III. CMS Tools Evaluations
- 18. III. CMS Tools Evaluation > Drupal Drupal EMAKINA References KnaufInsulation ( http://www.knaufinsulation.com/ ) Knauf Insulation country websites ( http://www.knaufinsulation.es/ 20+ websites) Ecose Technology ( http://www.ecose-technology.com ) Transmission (Belgacom) ( http://www.lemondeavectoi.org ) Teleroute TransportPlaza ( http://www.transportplaza.eu ) PIAS ( http://www.pias.com/ ) IBBT ( http://www.ibbt.be ) Synatom ( http://www.synatom.com ) Benecol ( http://www.benecol.be ) Panasonic ( http://www.ilovelumix.fr ) Abbott ( http://www.le-psoriasis.be )
- 35. IV. Our Expertise CMS Tools Services
- 36. IV. Our Experience > Supported CMS Tools Upper-Tier Mid-Market Entry-level ECM (including WCM) EMC (Documentum) / OpenText (RedDot) / Interwoven (TeamSite) / Vignette / Oracle ECM / IBM (Lotus WCM) / CoreMedia / … Microsoft MOSS 2007 (WCMS) Alfresco Nuxeo WCM (Pure Player) SDL Tridion / Fatwire / CoreMedia / Day / Mediasurface Morello / Percussion Ektron / SiteCore / eMagic Drupal / OpenCms / Joomla! eZ Publish / SilverStripe / Plone / Umbraco Source: CMS Watch WCM Report 2009 + EMAKINA
- 38. V. CMS Selection & Project Recommended Approach
- 40. V. CMS Project > Recommended approach Professional support of Emakina, experienced partner.
- 41. VI. Conclusions
- 45. But your website is only one element of a wider brand experience …
- 46. Integrated Digital Brand Experience Print / Outdoor Video TV Radio Events CRM and e-mail Buzz / Viral campaign Search Engine Marketing Social Media Display Advertising E-commerce Websites Mobile Marketing
- 47. Core Activities and Competence Centres Website Application Developping Web Building Interactive Marketing Perform Media Mobile Direct aprilFIRST Live Motion Think Social
- 49. Thank You ! Any Questions ? Check out our daily updates on blog.emakina.com
- 50. NOT USED ANYMORE
- 56. Conclusion CMS vs. Purpose Matrix Corporate « Brochure » Community Website Basic Interactive Entreprise Intranet Interactive Marketing Micro Sites E-business Website Multi-Channel Tridion - - - - √ + √ + √ + √ + Sitecore - √ - √ + √ √ - √ - - √ - MOSS 2007 √ - √ √ + √ - - - - - Drupal √ - √ + √ - √ - - - emagiC CMS.Net √ + √ - √ - √ √ - - - √ CMS is a possible fit with this purpose √ + CMS may fit well with this purpose √ - CMS is a plausible fit with this purpose - CMS is unlikely to fit with this purpose