When web meets world
Four workshops to discover an exciting future that closely interlinks the physical and virtual worlds and have a look on the new innovative ideas for the future.
21. PARADOX: enthusiasm counterbalanced by fear
Connected everywhere No limit
Individualism We want it now !
Mobile
More time to enjoy
Less time to organize More comfort
Highly promising Intelligent systems
Optimization
World is moving too fast
Even in my dream,
i’d never imagined that! We’ll be even more addicted
Machines have the control
22. Human Nature
By nature, human being doesn’t like ‘change’
To make someone change…. show benefits
23. Key questions:
How to make your application
potentially accepted by consumers?
How to avoid fear and rejection?
24.
25.
26. Requirement 2
Does it solve a problem ?
New application has to answer to at least one of the fundamental
human needs…to be really interesting
27. Requirement 2
PERFORMANCE,
EMOTIONAL
EFFICIENCY
PRAGMATIC HEDONIST
SELF DEVELOPMENT
28. Requirement 3
What’s in it for me?
Involve the consumer
New application has to give a real benefit… …to improve his life…
29. Requirement 4
Create a new mindset?
A new application has to bring novelty, or a real progress compared to
current solutions
31. Requirement 6
Use it in 1-click ?
A new application has to be as simple in use as possible
Intuitive usability
32. The 6 “Sine qua non” ...
UNDERSTANDING Conceptualisation
INTEREST Answer a need
INVOLVEMENT What’s in it for me?
NOVELTY Progress or
new & unique
LINKEAGE Coherence with the
brand
USABILITY Simplicity of use
Congratulations ! You are on the right way
34. Emerging trends
Being a good
earth citizen
(sustainable)
Authenticity
(no marketing, PERFORMANCE,
only true things) EMOTIONAL EFFICIENCY
Well being
PRAGMATIC (the body is a
resource to manage)
HEDONIST SELF
DEVELOPMENT
Virtual
entertainment and
Self Expression
escapism
One minute glory
35. Emerging trends
PERFORMANCE,
EMOTIONAL EFFICIENCY
PRAGMATIC
HEDONIST SELF
DEVELOPMENT