This document discusses the concept stage of design, which involves translating a non-physical idea into a physical product. It describes the nature of concepts as occurring at any scale or stage of design and having a hierarchical and complex nature. Designers' philosophies and values help control and shape the concept. Methods for getting inspiration and concepts are presented, such as brainstorming, setting keywords, and searching images. The document then discusses translating the concept through layout, zoning, forms, and plans to reach a final master plan. It provides time management tips and emphasizes setting clear goals and challenges without detaching from reality.
2. Translating non- physical problem into the physical
product
What’s concept
Big
Idea
Primary
Organizer
Basic framework
Mental Image
Strategy
Designer’s First idea
3. Concept nature
المقياس1- Occur at any scale .
2- Can happen at any stage in the design processes .
الوقت
هرميه طبيعه3- Hierarchical nature.
المشاكل حل فى الجوهريه مدى4- Posses intrinsic problems.
building .5- Plural in numbers and concern within any single
التعدديه
التعقيد مدى.6- High complexity
6. Context of concept getting
The broader concerns
General philosophy and life value of the designer
Designer view of the problem
7. What control it ?
Philosophy
Discover
A massage
A case to defend Doing the impossible
Dynamic
structure
Sustainable
environment
Out of
The box
Material
8. Designer’s valuesArtistic ……. scientific
conscious …….
subconscious
Rational ..…..
irrational
Individual ……. society
Your needs ……. Client needs
Man ……. nature
Creative ……. common
place
Design for now ……. design for future
Evaluate while designing ….. When
9. Designer philosophy
1- The building design should be what it wants to be not the designer wants to be .
2-Form should be derived from organizing and clothing activity patterns.
3-The solution to the problem is contained in the problem itself.
4- A building must perform on several levels : health and safety , utility ,economy and
aesthetics .
5- Architecture should be expressive of the values of the culture where it occurs.
10.
11. What control it ?
Policy
&operations
Medical
Educational
Housing
Entertaining
Theaters
hotels
schoolsHospitals
campus
Games
park
Private
villas
Admin.
museums
Cultural
shops
companies
Med.
centers
Exhibitions
12. What control it ?
Educational
Activates
Teaching
&learning
Eating
&chatting
Admin
&controling,ect…
Housing
Sleeping
Reading
& resting
Hospitality
& serving
Medical
Doing Surgery
& diagnosis
Eating &
waiting
Sleeping &
Admin , ect…
13. Concept
Getting
Concept getting is often the stage in planning when the
designer experiences his most intense frustrations and satisfactions
16. Inspiration
1-The process of being mentally stimulated to do or feel
something, especially to do something creative .
2-A sudden brilliant or timely idea.
17. How to get it ?
•- Google for INSPIRATIONS file
•- Set Activates
•- write your Thought , Positives , Negatives
•- Apply Philosophy
•- BRAIN STORMING
•- Get Non- physical image or thought clear
•- Set a key words
•- Google image for those words
26. How to get it ?
By ending this stage you will end up with
- An inspiration
- Sketching of pattern
( key pattern – form – elevation , ect…)
- Design philosophy
And you will be ready for
Translating stage
123. Time ,Tricks & Tips
. Set a good environment .
. Set realistic goals.
. Make your project clear.
. Easy to read.
. Set a challenge .
. Make a theme from start.
. Don’t de-attach from reality.
. De-attach from drama .
. Don’t exaggerate .
. Don’t panic .
. Always Be ready .
