This document discusses 10 opt-in landing page trends for 2022. These trends include using less text and more video, designing landing pages to function as home pages, using spreadsheets as lead magnets, incorporating conversational forms, optimizing landing pages for mobile, and creating customized dynamic pages for each visitor. Following these trends can help generate more qualified leads through optimized landing page design.

1. Generate More Leads with these
L A N D I N G PA G E
10 OPT-IN
TRENDS FOR 2022

2. Introduction 3
Opt-in Landing Page in a Nutshell 4
Anatomy of an opt-in landing page 5
Opt-in Landing Page Trends for 2022 6
1. Less Text, More Video 6
2. Landing Pages Become the Home Page 6
3. Spreadsheets As Lead Magnets 7
4. Conversational Forms 7
5. Microsites, Minisites, and Single-Page Sites 8
6. The Psychology of Landing Pages 8
7. Analytics and Heat Maps Before You Launch 9
8. Chatbot Automation 9
9. Customized Dynamic Landing Pages for Each Visitor 10
10. Mobile-First Optimization Saves Time and Money 10
Bottom Line 11
Index

3. Introduction
Your opt-in landing page is the first thing that visitors see after they arrive on your
website. It's where you collect email addresses, collect leads, and make sales. You can
use a landing page to get people interested in your brand or product—or even just to
generate leads for other parts of your business.
A landing page is such a powerful tool that it can be used to generate leads for your
business. If you're a B2B marketing professional and you’re not using landing pages to
generate more leads for your business, you're missing out on a great opportunity.
In this guide, we'll go over ideas and trends for creating effective opt-in landing pages
in 2022. These ideas or trends will not only help you build an excellent landing page,
but they will also help you acquire more subscribers for your list and generate more
qualified leads for your business.
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4. An opt-in landing page is a web page that allows people to sign up for your mailing list
in exchange for an email address. These pages are typically designed for visitors to
click a button or enter an email address, but you can also use them to collect
information from your audience by taking advantage of the natural flow of their
interaction with your site.
For example, if you're selling a product on your website, you could create an opt-in
landing page where visitors can enter their email addresses and get a discount code for
it. If they don't want the code, they'll be taken back to the homepage. The idea is that
once people are on your site, they'll be more likely to buy from you because they know
what they're getting—and why!
In simple words, an opt-in landing page is a webpage that asks visitors to sign up for
something. A well-designed landing page can capture the attention of your target
audience and persuade them to take action, such as signing up for your newsletter or
requesting a free consultation.
Opt-in Landing Page
in a Nutshell
https://www.digitalzonein.com/wp-content/uploads/2021/02/The-Definitive-Guide-to-Opt-in-Email-Marketing.pdf#new_tab
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5. A landing page is a page on your website that allows users to sign up for your list.
Because there are different types of landing pages, there are often different types of
structures for building them. However, some elements are common irrespective of the
type of opt-in page involves. The fundamental anatomy of an opt-in landing page
includes:
These elements are important because they allow you to capture more leads from
people who may not have been interested in what you offer before but are now curious
enough to learn more about it and want it more than ever!
Anatomy of an opt-in landing page
What Is An Opt-in
Landing Page?
An image or picture of your product or service.
A headline that touts the benefits of getting involved with your product
or service.
A form for visitors to fill out and submit their contact information.
A call to action asking visitors to subscribe or click on a link that will
send them to the next step in the process (usually a thank you page).
A thank you message (usually appears on the opt-in page after the
subscription or on a thank you page) which helps users receive
notifications about what's next in their inbox.
A confirmation link or form, which tells subscribers that they've been
added to the list.
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6. There are a few things to keep in mind when creating an opt-in landing page, especially
when it comes to capturing a visitor's contact information through a form or lead
capture. One of them is the influence more landing pages have on your conversion and
lead generation. Hubspot research has it that businesses see an increase in leads by
55% when they increase the number of landing pages they have from 10 to 15.
Marketers in the B2B space incorporate some effective trends and ideas that help them
increase leads and conversions. By implementing these ideas or trends appropriately,
you too can generate more qualified leads for your business.
According to a recent study by Hubspot, 54% of consumers want to see more video
content from businesses they support. With the demand for video content increasing,
you can't go wrong with videos. It's a powerful way to engage users and build trust,
which is crucial for any lead generation campaign.
Video is also more likely to be shared than text-based content, so it's a great way of
letting people know about your product or service without giving away too much
information at once. This makes it an excellent choice for launch pages—and in general.
Opt-in Landing Page
Trends for 2022
1 Less Text, More Video
In the past few years, landing pages have become a lot more than just a page that you
show people after they've signed up for your email list. KlientBoost reported that over
70% of landing pages are home pages. The average person's first impression of your
website will be made by what they see on the home page—and this is true even if they're
not ready to buy right away.
This is why it's so important for marketers to make sure their landing pages are as good
or better than the rest of their sites. They need to give visitors an accurate sense of
what they can expect from working with them (and how much value they'll get out of
doing business with them). Ensure to keep it clean and simple. Don’t forget to use your
brand color well throughout.
Landing Pages Become the Home Page
2
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7. Opt-in Landing Page
Trends for 2022
Spreadsheets are a great way to show your value. You can use them to show how you
can help people with their problems, or what sort of results or solutions they'll get by
using your products or services.
For example:
3 Spreadsheets As Lead Magnets
A spreadsheet showing how much money each user would save if they
followed your lead magnet or use your product (and the average
amount saved per person)
A spreadsheet showing the effectiveness of different types of content
on social media platforms like Facebook and Instagram (e.g., “Does this
post get more likes than this one? How many shares did it get?”)
It is difficult to leave out conversational forms in list building or email marketing
activities these days. Using a conversational form, people can convert information into
conversations, whether it be report insights, application flow, or something completely
different. Ensure to use conversational forms on your landing page.
In addition to your conversational forms, incorporate a conversational tone and
language to convey your message to your visitors and users. Use a conversational voice,
style, and attitude as your landing page copy reads like an email exchange between you
and the person who is reading it on your opt-in page — but in text form instead of just
a button they click to subscribe to your list.
Conversational Forms
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8. Opt-in Landing Page
Trends for 2022
Microsites, minisites, and single-page sites are all ways to simplify your landing pages.
A microsite is a website that’s created around a specific topic or product. You can think
of it as an extension of your main domain name (like www.example.com). It might be
created by you or someone else; either way, it will be accessible at
www.[microsite].com instead of just an example.[company]com
A minisite is like a mini version of an existing website—if you have an existing site with
multiple pages and content like Facebook does with its About page, then creating
another page called “About Us” on top could be seen as adding value to what was
already there before by providing additional information about who they are and where
they stand in the market place.
Microsites, Minisites, and Single-Page Sites
5
These days, it's not enough to have a killer offer or product—you have to make sure that
your visitors are coming back for more. That’s why you should always be thinking about
how your visitors will feel after they leave your site: what they saw, who they met, and
what they learned from their experience. This is where the psychology of landing pages
comes in.
You have to use the right words in the titles and body of the copy. This is especially
important if you're targeting someone who might not know much about what you do
yet. Ensure that all of the text on your page conveys exactly what needs saying without
being too long either. Also, keep in mind which words might trigger negative emotions
like fear or anxiety among potential customers; these needn't be used but if there's any
chance at all then go ahead.
The Psychology of Landing Pages
6
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9. Heat maps show you where visitors click, which helps you optimize your landing page.
Analytics tell you what people are doing on your landing page, such as how many times
they scroll or whether they leave the page before clicking through to another one
(which means they weren’t interested in buying).
Your website data analytics and heatmaps can help you track visitor behavior visually
so you can make improvements on your site around your goals. Essentially, you can use
heat maps and analytics to optimize your landing pages> This optimization can lead to
more lead generation.
Analytics and Heat Maps Before You Launch
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Opt-in Landing Page
Trends for 2022
A chatbot is an Artificial Intelligence-driven "virtual assistant" that helps users engage
in conversations via messaging apps, like Facebook Messenger, WhatsApp, or
Telegram. It’s like having a real person answer your calls with information about
products or services—but instead of talking to humans on the phone, you talk to AI bots
on messaging platforms like Facebook Messenger.
With chatbots on your landing page, you will be able to do things with speed and ease.
Things like providing answers when customers ask questions about products or
services, responding intelligently to customer queries, making suggestions based on
previous conversations with customers, and taking orders online without having to go
through a human operator altogether. Chatbots will help you automate your business
and generate more leads.
Chatbot Automation
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10. In today's world, websites are growing more personalized. In recent research, 90% of
US consumers reported that they find messaging that wasn’t personalized “annoying.”
This means that you need to tailor your landing pages to each visitor's interests and/or
location, as well as their device.
Dynamic landing pages allow you to do this by using custom variables in the code that
can be changed on demand by a visitor. For example, if they are visiting from an iPad or
Android phone, they will see different content than someone who visits from an iPhone
or desktop computer.
With personalization as a major benefit, custom landing pages will allow your visitors
to interact with your brand in ways that feel personal because they're tailored
specifically for them; it's like getting "customized" service! This can also lead people
through conversions more quickly than on non-personalized landing pages because
there's less friction between where someone starts and where they end up.
9 Customized Dynamic Landing Pages for Each Visitor
According to Tech Jury, just 50% of landing pages are optimized for mobile.
Mobile-first is a strategy for designing websites to be responsive and viewable on any
device, with any browser, and in any orientation. It’s not about making a mobile version
of your website; it's about optimizing your site for mobile devices.
Mobile-first optimization means that you should be thinking about how users will
access your landing page from their phones or tablets before you even begin thinking
about what content should appear on the desktop version of the site. This approach
makes sense because most people only access websites via their smartphones or
tablets (and not desktops).
Mobile-First Optimization Saves Time and Money
Opt-in Landing Page
Trends for 2022
10
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11. Landing pages are a great way to increase your leads, but they don’t have to be com-
plicated. The best part about landing pages for lead generation is that they don’t take
much time or money to create, which means you can use them as part of your mar-
keting strategy without worrying about wasting any resources on something that isn't
working properly yet.
You could also use these trends as an opportunity not only to improve conversions
but also to increase revenue by using them as reference points throughout the year
before putting together all new campaigns next year (or even earlier). If you want
more information on how exactly opt-in email marketing works in this way, then
check out our guide to opt-in email marketing.
These trends are here to stay and will only grow in importance. As we move into a
world of artificial intelligence, voice assistants, and chatbots, landing page optimiza-
tion will become even more vital. By implementing these 10 ideas, you can increase
your lead conversion rates and sales for years to come.
Bottom Line
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