23. Smartphones: Permiten investigar productos
cuando quieren, donde quieran
23
En casa
62%
En transito
22%
En un negocio
10%
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q51a: And where were you when you researched for products or services with your smartphone?
62%
26%
25%
22%
22%
14%
10%
Casa
Trabajo
Transporte Publico
Café o Bar
On-the-go (en transito)
Restaurant
En un negocio
• Lugar de Búsqueda
24. Investigaron un producto
o servicio en su teléfono&
85%
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q51a: And where were you when you researched for products or services with your smartphone? 24
25. Los smartphones son nuestra principal
compañía haciendo Shopping
25
25%
25%
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q52: To what extent do you agree to each of these statements? Please answer on a scale from 1 to 5. A "1" means that you completely
disagree with the statement, a "5" means that you completely agree with the statement.
Cambia de opinión acerca de la
compra de un producto o
servicio en un negocio como
resultado de la información que obtuve de
mi smartphone.
Cambia de opinión acerca de la
compra de un producto o servicio
online como resultado de la información
que obtuve de mi smartphone.&
26. Búsquedas que empezaron en Smartphones
crea compras en distintos canales
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q48: Listed below are various products or services. For each of these products or services please indicate which statement applies to
you.
2
Research
on smartphone
45%
37%
Luego compraron
via computadora
Luego compraron
en tienda
27. 48%De esos compradores via
smartphone, lo han hecho en el
ultimo mes
25%De los usuarios de smartphones lo
han utilizado para comprar un
producto o servicio
Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000
Q44: Have you ever purchased a product or service over the Internet on your smartphone? By product or service we mean everything that you can buy
excluding apps.
Base: Private smartphone users who use the Internet in general and who purchased via Internet on their smartphone n= 247
Q45: Have you made a purchase by using your smartphone in the past month?
27
Los smartphones son un punto emergente de
compras