El marketing online. Características. Participantes. Formatos publicitarios. El componente viral. Cómo opera la viralidad. Análisis de campañas. The Obama Campaign. Día de los enamorados. Cómo presentar un informe?

1. Julián M. Drault
día 2
web & e-mail mk expert
Julián M. Drault
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ePEXO
Wednesday, February 11, 2009

2. Julián M. Drault
El marketing online
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ePEXO
Wednesday, February 11, 2009

3. Julián M. Drault
Características
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Wednesday, February 11, 2009

4. Julián M. Drault
Características
• Interactivo
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Wednesday, February 11, 2009

5. Julián M. Drault
Características
• Interactivo
• Multimedia
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Wednesday, February 11, 2009

6. Julián M. Drault
Características
• Interactivo
• Multimedia
• Multiformato
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ePEXO
Wednesday, February 11, 2009

7. Julián M. Drault
Características
• Interactivo
• Multimedia
• Multiformato
• Permite instancias de comunicación
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ePEXO
Wednesday, February 11, 2009

8. Julián M. Drault
Características
• Interactivo
• Multimedia
• Multiformato
• Permite instancias de comunicación
• Medible
emBlue
ePEXO
Wednesday, February 11, 2009

9. Julián M. Drault
Características
• Interactivo
• Multimedia
• Multiformato
• Permite instancias de comunicación
• Medible
• Tiende a ser menos invasivo
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ePEXO
Wednesday, February 11, 2009

10. Julián M. Drault
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ePEXO
Wednesday, February 11, 2009

11. Julián M. Drault
medible
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Wednesday, February 11, 2009

12. Julián M. Drault
medible
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Wednesday, February 11, 2009

13. Julián M. Drault
multiformato
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Wednesday, February 11, 2009

14. Julián M. Drault
multiformato
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ePEXO
Wednesday, February 11, 2009

15. Julián M. Drault
multiformato
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ePEXO
Wednesday, February 11, 2009

16. Julián M. Drault
multiformato
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ePEXO
Wednesday, February 11, 2009

17. Julián M. Drault
multiformato
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ePEXO
Wednesday, February 11, 2009

18. Julián M. Drault
multiformato
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Wednesday, February 11, 2009

19. Julián M. Drault
participantes
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Wednesday, February 11, 2009

20. Julián M. Drault
participantes
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Wednesday, February 11, 2009

21. Julián M. Drault
participantes
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ePEXO
Wednesday, February 11, 2009

22. Julián M. Drault
participantes
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ePEXO
Wednesday, February 11, 2009

23. Julián M. Drault
participantes
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Wednesday, February 11, 2009

24. Julián M. Drault
participantes
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Wednesday, February 11, 2009

25. Julián M. Drault
Formatos de Medios
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Wednesday, February 11, 2009

26. Julián M. Drault
mediakit
http://especiales.lanacion.com.ar/varios/mediakit/index.asp
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Wednesday, February 11, 2009

27. Julián M. Drault
El Componente Viral
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Wednesday, February 11, 2009

28. Julián M. Drault
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ePEXO
Wednesday, February 11, 2009

29. Julián M. Drault
emBlue
ePEXO
Wednesday, February 11, 2009

30. Julián M. Drault
emBlue
ePEXO
Wednesday, February 11, 2009

31. Julián M. Drault
emBlue
ePEXO
Wednesday, February 11, 2009

32. Julián M. Drault
emBlue
ePEXO
Wednesday, February 11, 2009

33. Julián M. Drault
Qué rasgos son comunes ?
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Wednesday, February 11, 2009

34. Julián M. Drault
• Historia fuerte
• Oportunista
• Factor sorpresa
• Apela emociones
• Perfil bajo; no intrusivo
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ePEXO
Wednesday, February 11, 2009

35. Julián M. Drault
El concepto subyacente
How to sell soap ?
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Wednesday, February 11, 2009

36. Julián M. Drault
emBlue
ePEXO
Wednesday, February 11, 2009

37. Julián M. Drault
Cómo opera la viralidad ?
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Wednesday, February 11, 2009

38. Julián M. Drault
emBlue
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Wednesday, February 11, 2009

39. Julián M. Drault
siembra
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Wednesday, February 11, 2009

40. Julián M. Drault
siembra
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Wednesday, February 11, 2009

41. Julián M. Drault
siembra
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Wednesday, February 11, 2009

42. Julián M. Drault
siembra
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Wednesday, February 11, 2009

43. Julián M. Drault
lideres de opinion / mails personales / editores / redes sociales / “bajo perfil”
NO ES UNA UNICA PIEZA
emBlue
ePEXO
Wednesday, February 11, 2009

44. Julián M. Drault
lideres de opinion / mails personales / editores / redes sociales / “bajo perfil”
NO ES UNA UNICA PIEZA
emBlue
ePEXO
Wednesday, February 11, 2009

45. Julián M. Drault
lideres de opinion / mails personales / editores / redes sociales / “bajo perfil”
NO ES UNA UNICA PIEZA
emBlue
ePEXO
Wednesday, February 11, 2009

46. Julián M. Drault
lideres de opinion / mails personales / editores / redes sociales / “bajo perfil”
NO ES UNA UNICA PIEZA
emBlue
ePEXO
Wednesday, February 11, 2009

47. Julián M. Drault
lideres de opinion / mails personales / editores / redes sociales / “bajo perfil”
NO ES UNA UNICA PIEZA
emBlue
ePEXO
Wednesday, February 11, 2009

48. Julián M. Drault
emBlue
ePEXO
Wednesday, February 11, 2009

49. Julián M. Drault
Análisis de campañas
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ePEXO
Wednesday, February 11, 2009

50. Julián M. Drault
The Obama Campaign
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ePEXO
Wednesday, February 11, 2009

51. Julián M. Drault
emBlue
ePEXO
Wednesday, February 11, 2009

52. Julián M. Drault
Obama dixit
• Sometimes it seems as if the game is fixed and it only works for the few
and the powerful
• I believe there’s another way ... it can only happen if you get involved
• We can do a different campaign that empowers everyday voters
• I hope you use this website as a tool to organize your friends, our
neighbours, and your networks
• Form your own groups, plan your own events
• Take campaign and fundraising into your own hands
• Collect small donations instead of large campaign contributions
• Your campaign experience
• This has to be a vehicle for your hopes and dreams
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ePEXO
Wednesday, February 11, 2009

53. Julián M. Drault
emBlue
ePEXO
Wednesday, February 11, 2009

54. Julián M. Drault
The Obama Campaign
emBlue
ePEXO
Wednesday, February 11, 2009

55. Julián M. Drault
The Obama Campaign
emBlue
ePEXO
Wednesday, February 11, 2009

56. Julián M. Drault
The Obama Campaign
emBlue
ePEXO
Wednesday, February 11, 2009

57. Julián M. Drault
The Obama Campaign
emBlue
ePEXO
Wednesday, February 11, 2009

58. Julián M. Drault
The Obama Campaign
emBlue
ePEXO
Wednesday, February 11, 2009

59. Julián M. Drault
The Obama Campaign
emBlue
ePEXO
Wednesday, February 11, 2009

60. Julián M. Drault
The Obama Campaign
emBlue
ePEXO
Wednesday, February 11, 2009

61. Julián M. Drault
The Obama Campaign
emBlue
ePEXO
Wednesday, February 11, 2009

62. Julián M. Drault
The Obama Campaign
emBlue
ePEXO
Wednesday, February 11, 2009

63. Julián M. Drault
The Obama Campaign
emBlue
ePEXO
Wednesday, February 11, 2009

64. Julián M. Drault
The Obama Campaign
emBlue
ePEXO
Wednesday, February 11, 2009

65. Julián M. Drault
The Obama Campaign
emBlue
ePEXO
Wednesday, February 11, 2009

66. Julián M. Drault
The Obama Campaign
emBlue
ePEXO
Wednesday, February 11, 2009

67. Julián M. Drault
The Obama Campaign
emBlue
ePEXO
Wednesday, February 11, 2009

68. Julián M. Drault
The Obama Campaign
emBlue
ePEXO
Wednesday, February 11, 2009

69. Julián M. Drault
The Obama Campaign
emBlue
ePEXO
Wednesday, February 11, 2009

70. Julián M. Drault
The Obama Campaign
emBlue
ePEXO
Wednesday, February 11, 2009

71. Julián M. Drault
cambio de paradigma
[ banners ]
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Wednesday, February 11, 2009

72. Julián M. Drault
cambio de paradigma
[ banners ]
• Irrupción • Interés personal
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Wednesday, February 11, 2009

73. Julián M. Drault
por qué Internet ?
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Wednesday, February 11, 2009

74. Julián M. Drault
por qué Internet ?
Cycle Time
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Wednesday, February 11, 2009

75. Julián M. Drault
por qué Internet ?
Cycle Time
Personalización
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ePEXO
Wednesday, February 11, 2009

76. Julián M. Drault
por qué Internet ?
Cycle Time
Personalización
Control / Medición / Reajuste Inversión
emBlue
ePEXO
Wednesday, February 11, 2009

77. Julián M. Drault
por qué Internet ?
Cycle Time
Personalización
Control / Medición / Reajuste Inversión
Generación de Experiencia
emBlue
ePEXO
Wednesday, February 11, 2009

78. Julián M. Drault
por qué Internet ?
Cycle Time
Personalización
Control / Medición / Reajuste Inversión
Generación de Experiencia
Porque la gente cada vez lo usa más !
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ePEXO
Wednesday, February 11, 2009

79. Julián M. Drault
Día de los enamorados
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Wednesday, February 11, 2009

80. Julián M. Drault
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Wednesday, February 11, 2009

81. Julián M. Drault
emBlue
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Wednesday, February 11, 2009

82. Julián M. Drault
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Wednesday, February 11, 2009

83. Julián M. Drault
componentes de la promo
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Wednesday, February 11, 2009

84. Julián M. Drault
resultados
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Wednesday, February 11, 2009

85. Julián M. Drault
Cómo presentar un informe ?
adjunto POLO LA MERCED
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Wednesday, February 11, 2009

86. Julián M. Drault
GRACIAS ...
:)
Julián Drault
julian@epexo.com
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Wednesday, February 11, 2009