There are over 3 billion email accounts worldwide and the average user sends and receives 112 emails per day. While email marketing is less expensive than other forms of traditional marketing, the average open rate for emails in the US is only 19.9%. Various companies like Aweber, Constant Contact, and iContact can be used to set up email marketing campaigns and track metrics like open and click-through rates. Mobile phone usage is also increasing, with over 101 million smart phone users in the US, half of which are between the ages of 18-34. Text messaging continues to be a popular form of mobile communication, with over 5.8 billion texts sent daily in the US and an open rate of 97%.

3. 1971 The First Email Was Sent

4. There are 3.146
Billion Email Accounts
World Wide.

5. The Average User Sends and
Receives 112 Emails
Per DAY

6. 19% Of Spam Emails
Are Delivered
Despite Spam Filters
As Of November 2011-
71% Of Emails Were
Reported To Be Spam

7. 27% Of Emails Are
Opened On Some Form Of
Mobile Device

8. According To The Marketing
Firm Silverpop The U.S Has
An Average Open Rate Of
19.9%

9. BUISNESS TYPE OPEN RATE BOUNCE RATE CLICKS(CLICK
THROUGH RATES)
Communications 16.5% 9.5% 14.6%
Education 19.0% 9.4% 13.5%
Marketing 14.5% 11.1% 11.8%
Non-Profit 21.7% 10.2% 11.5%
Products & Services 15.8% 10.2% 12.6%
Publishing 18.6% 8.6% 23.7%
Restaurant 18.5% 10.1% 6.0%
Retail 17.6% 7.1% 14.7%
Technology 14.8% 11.1% 10.2%

10. $44.25 Is The
Estimated Return On a $1
Investment In Email
Marketing

11. www.IdeasIntoDesign.com
Facebook.com/ @IdeasIntoDesign
IdeasIntoDesign
LinkedIn.com/in/ YouTube.com/
IdeasIntoDesign IdeasIntoDesign

12. What I can Do For YOU….
I help you market your business to people that have $$$
Social Media Marketing
Website Design & Services Full
Graphic & Logo Design Service
Email Marketing & More! Business

13. Email Marketing

14. Why use Email Marketing?
• It’s less expensive than other types of traditional
marketing. (saves you $$)
• You can create a relationship with your target
market. (not just a business)
• You set yourself up as an “Authority” in your
type of business – you become their ____
person. (when they think of your product/service
they think of you)
• Use it to send traffic to your website & boost the
effectiveness of your traditional marketing.

15. Who Do I Send Them To?
• Put a sign up form on your website.
• Ask your customers for their email addresses
and sign them up (remember to ask for their
permission)
• Tell customers to forward your emails to their
friends and family so they can sign up for your
newsletters.

16. What do I put in the emails?
• Do not make it just business. People deal with
People, not a business.
• It shouldn’t be a novel
• What’s in it for THEM? (Don’t be me, me, me)
• Always give a call to action
• Give links to your social media and website

17. Companies You Can Use
Aweber.com
Great if you have a website and do not want
someone to add a sign up form for you.
They require that your contacts verify by replying to an email
They do not offer as many templates for emails
The web form templates are great but you still need a little technical know-how
to put them on your website.

18. Offers tracking of opens & links

19. Companies You Can Use
ConstantContact.com
Trusted
Fairly User Friendly
Social Media Plugins
Offers Templates
Gives Tracking Info

20. Companies You Can Use
iContact.com
Very User Friendly
Offers Lots of Templates
Great Customer Service
Offers Social Media Plugins

22. There Are More Than 101.3
Million Smart Phone Users

23. 44% Of Mobile Subscribers
Own A Smart Phone In the U.S.

24. 50% Male and
Users are
50% Female
Most Users are 18-34
Old
Years

25. 5.3% Of The Time Spent
On Phones Is Viewing Emails Or
Text Messages

26. In The U.S., 5.8 Billion Text
Messages Are Sent Every Day

27. 83% Of Text Messages Are
Opened In The First 15
Minutes

28. Open Rate Is97%
(Compared To The 5-
20% For Email)

29. 29% Of Females Trust SMS
Ads.
22% Of Males Trust SMS Ads