Innovative Digital Marketing Strategy for Small & Medium Entreneures of India. Opportunities which Digital Marketing brings to SMEs to overcome Challenges and reach the target audience.

2. One Day Workshop on
"Innovative Marketing Strategies
for SMEs in India
on 9th May, 2017

3. SME sector of India
SMEs are :
•The backbone of economy
•Contributing
• India has the second largest number of SMEs in the world e. 51
million.
• It brings on approximately 45% of industrial output, 40% of exports.
• There are 8 million enterprises in various industries, employing 69
million people.
• The sector includes 2.2 million women-led enterprises.
• It creates 1.3 million jobs every year.
• An online presence helps SMEs save 51% higher revenue and 49
% higher profit than those without it.
• The contribution of SMEs to India’s GDP has been growing
consistently at 11.5% a year, which is higher than the overall GDP
growth of 8%.

5. Challenges for SMEs
•Limited opportunities for Economies of scaleLimited opportunities for Economies of scale
•Increased development cost, low profitsIncreased development cost, low profits
•Losing customers, repeat orderLosing customers, repeat order
•Higher cost of marketingHigher cost of marketing
•Hope: if we get more orders, our problem will be solved.Hope: if we get more orders, our problem will be solved.
•Fact: Not able to get…..How shall we??Fact: Not able to get…..How shall we??

6. SMEs Always Eye @

7. Marketing in terms of SMEs
“Marketing is telling people what you do”
“Question: As SMEs, do we just want to tell What we do?”
Small Baby always takes small steps. No one knows that
he/ she will be winner of 100m Gold Medal in Olympic.
Do we??

8. Energize your business in a BIG way on a small step…
Start Discussing in
Smaller Forum
Brainstorming/
formulate group
Make Small Business
Plan

9. Energize your business in a BIG way on a small step…
Enhance your understanding of marketing principals that
when implemented, will increase awareness of your
company and will help increase sales.

10. Marketing Redefined….
Simply stated, marketing is everything you
do to place your product or service in the
hands of potential customers.

11. What is Your Product or Service?
Know what you are selling.
If your customer requires a
hole be clear on the type
of hole required. What is
the need and how will you
meet that need.

12. Who is Your Customer?
• Need Recognition
• Information Search
• Evaluation of Alternatives
• Purchase
• Post-Purchase Behavior
DECISION-MAKING PROCESS
• Initiator
• Influencers/Evaluators
• Gatekeepers
• Decider
• Purchaser
• Users
BUYING ROLES
Think about who are the gatekeepers, influencers and what role they play.
Political,
economic , social
and technological
parameters apply.

13. Be Where Your Customers are
• Association Events
• Chamber Events
• Trade Shows
• Business Publications
• Seminars
• Digital Platforms

14. Internet is Blood of Business
Internet as One of Life's Fundamental Resources
 Air
 Water
 Internet
One of every three college students and employees
surveyed globally (33%) believes the Internet is a
fundamental resource for the human race

15. Why Go Online?
Online Media is a Powerful & Cheapest tool for
Building yourBrand
Connecting to Consumers
Acquiring New Customers
24/7/365
Update Information Quickly
Improve Communication

16. How Does the Internet Affect Your Business?
The Web is dramatically influencing consumer behaviour
and changing how your business connects with potential
customers.
Web presence that allows
Consumers to find you
Connect with you
Support you
Do business with you online.
This isn’t just a trend. It’s a new way of doing business.

17. We Spend Lot of Time Online

18. Website Necessities
Whetheryou’re a
Barber
Plumber
Restaurant owner
Jewellery maker
Massage therapist
Bakery
Medical
Non-profit organization Or“ YourKind of Organization”
A website is extremely essential in today’s viral digital
World.

19. Every Businesses Need an Online Presence
85% of consumers are searching forlocal businesses online. But, there’s a
big numberof small businesses that might not show up online.
Consumers Searching
forLocal Businesses
Online
Small Businesses
Without a Website
Small Businesses
That Don’t Show Up
in
Search Results

20. Set your Website Goal
A website without a goal is
like a ship without a rudder

21. What is your website going to do for you?
Set a SMART goal
S pecific
Measurable
Achievable
Relevant
Time-Bound

22. Examples of good website goals
To increase email
subscription numbers
by 50% within 6
months
To attract 10 new
online requests for
services perweek
To sell Products
online with a total
value of INR5,00,000
PerMonth

23. How to Identify & Target your
market ?
Make your website
for your market ;
“not foryourself”

24. Don’t try and appeal to everyone
You will only dilute your
Impact

25. Why would someone be interested in
your website?
Identify the benefits that your website provides

26. Who are your competitors targeting?
 Can you target the same
group?
 Is there another untargeted
group?

27. Can you appeal to this market more
than your competitors?
 What makes yourproduct /Service stand
out?
 Is it realistic to enterthis market?

28. Finally: Revisit your website goal
and include any findings

29. Components for Marketing Campaign

31. Use Content to Meet Customer Needs

32. Meet Customer Needs with the
“RIGHT CONTENT”

33. SEM Vs. SEO – What is
the difference?

34. "90% of all clicks happen on the 1st
page of
Google results.
If a userdoesn't find what they are looking,
they try again with a different keyword."

35. Consumers Use Search Engines
Consumers rely on Google, Yahoo!, and Bing to help them find information,
making these search engines important tools in your online marketing strategy.

36. Landing Page Alignment
Promises
 Make sure yourpage title and copy match
why/how yourvisitorarrived
 Make information simple to access
 If coming through paid search ordisplay ads,
make sure content lookand feel match

37. Search Engine Rank Matters
How well you rank in search engine results significantly affects
whether or not consumers find your business, products, and
services.
Both paid search advertising and organic search engine optimization are
essential tools to help you show up in search engine results.

38. The Most Important SEO Matrices

39. Amplify Your Reach with Social

40. Social Media Use is on the Rise
Since 2005, social networking has been the fastest-growing
online activity.
66% of adult Internet users access social media.
It was ONLY 8% of online adults using social media in 2005.
Now …..

41. Consumers Socialize Online
Social networking is one of the most popularactivities
online. Forsome consumers, posting updates to their
social media profiles has become part of theirdaily
routines.
People are engaging on social media.

42. Consumers “Like” Facebook
No matterwho yourtarget audience is, Facebookis a good
place to target yourmessages and connect with
consumers.

43. What is Social Media used For??
LinkedIn plays very important role in reaching decision makers
Youtube helps to create awareness and use it for Facebook

44. Reasons … Adults Using Social Media For What??

45. Online Reputation Affects Consumer
Decisions
Online reviews and recommendations are playing an important role in
how consumers make theirpurchasing decisions.
7 out of 10
Consumers said they trust
online reviews as much as
personal recommendations.
5 out of 10
Consumers said they were more
likely to use a local business
that has a positive reputation.

46. Consumers Engage with Business Videos Online
Because online videos are becoming more mainstream, consumers are
becoming more willing to watch them to get the information they want.
8.5 out of 10
People may watch a video if it
contains product information.
8.7 out of 10
People reported they may watch
demonstrations of a product.

47. Consumer Purchase Decision Process

48. Conversion

49. Digital Literacy In India
The numberof active internet users in India grew with 38%
in comparison with last year, reaching 100+ million now.

50. Our SERVICES FOCUS

51. "No w this is no t the e nd. It is no t
e ve n the be g inning o f the e nd. But
it is, pe rhaps, theendof the
beginning. "
— Winston Churchill
It’s your turn now!!
The Digital Movement Just Begun?

52. QuestionsQuestions
PleasePlease
Presented by:Presented by:
Shakir AliShakir Ali
+91-9849256286+91-9849256286
www.DiGiTOZE.comwww.DiGiTOZE.com
ShakirAli.inShakirAli.in

53. Thank you.
For your precious time and your attention.