2. About e-Merchant Academy
E-Merchant is a leading, award winning digital marketing training academy in
Hyderabad offering professional training in
Search Engine Optimization
Social Media Optimization
Search Engine Marketing, PPC Adwords
Email Marketing
3. Why Digital Marketing Matters?
More than 70% customers search online before purchasing a product or
choosing a service
Search Engines get more than a billion queries every day
Many customers depend on recommendations via social media
There are more than a billion users on social media
4. SEO Course Modules
•SEO Overview and Basics of Search Engines
•Keyword Research and Analysis
•Content Optimization – For search engines and visitors
•Technical On-Page SEO
•Link Building or SEO Off-page Optimization
•Local SEO
•Measuring SEO Effectiveness
•Dynamic Website Optimization
5. Search Engine Marketing
•Keyword Selection
•How to improve click through rates
•Pay per click bidding strategy
•Writing effective PPC ads
•Increasing ROI
•Technical On-Page SEO
•Bing and Facebook Ads
6. Social Media Marketing
•Facebook Marketing
•Twitter Marketing
•LinkedIn Marketing
•Pinterest Marketing
•Social Sharing
•Video Marketing
•Blogging
7. Digital Marketing Careers
Digital Marketing professionals can earn up to 50k and more based on various
profiles
Digital Marketing Job Profiles
SEO analyst
Google Ad words Manager
Search Engine Marketer
Social Media Specialist
Digital Marketing Executive
Digital Media Specialist