The great idea is not enough. Creating a digital product is a difficult process in and of itself. Very competitive market drives up users expectations making it even harder to create a product that will sweep users off their feet. UX approach can help you boost products’ attractiveness at each stage of the creation process. Here is a set of guidance, based on our experience gathered during projects in Overlap Studio, on how you can implement UX to your new project.

1. Questions you should ask yourself to build a good
digital product

2. Creating a digital product is a difficult process in and of itself. Very
competitive market drives up users expectations making it even harder to
create a product that will sweep users off their feet.
UX approach can help you boost products’ attractiveness at each stage
of the creation process. Here is a set of guidance, based on our
experience gathered during projects in Overlap.studio, on how you can
implement UX to your new project.
The great idea is not enough.

3. STEP 1: Gather information
It will help you create a coherent vision of the product and determine
project requirements.
What are the business goals?
What resources can you use? What are your limitations?
What do you need to keep in mind while creating a product?
What’s your value proposition?
What do you already know?
What do you need to find out?
What platforms do you design for?
How can you segment target group?

4. STEP 2: Scout out your competition
It will help you create a coherent vision of the product and determine project requirements. To win this battle you
are going to need an action plan—a strategy to compete on the market. Finding good and bad patterns will help
you avoid mistakes already made by your rivals and maybe can even inspire you to come up with a new solution.
Who are your main competitors? What do they do better?
What resources can you use? What are your limitations?
What can you do better and how?
How can you learn from their mistakes?
What are their advantages?
What are your advantages?
How can you compete with them?
How do you plan to differentiate from them?

5. STEP 3: Get to know potential users
Find out what needs should your product satisfy. People do not buy products, but solutions to their problems. Learn
as much as possible about the context and the way that people will use the product.
Who are your potential users?
What needs do they have?
How will they use the product?
What do they expect?
What problems do they have?
What competitive solutions do they use right now?
How and why do they use them?

6. STEP 4: Set the scope
On the basis of information gathered so far, make a list of exact
features of the product. Then prioritize them.
Which features are necessary?
What is the MVP (Minimum Viable Product)? Which
features are crucial to satisfy early customers and to
provide feedback for future product development?

7. STEP 5: Define user scenarios
Think of all possible users steps while using the product. Some
diagrams and initial drafts of screens may be helpful.
How will the users behave while using the product? How
many user paths can you identify?
What will users do step by step to accomplish main tasks?
What are possible user scenarios?
What are the possible ways of using the product?
What is the context of using the product?

8. STEP 6: Go into more details
Now it’s the time to put your concept on paper.
What screens are needed?
How to place particular elements on the screen?
What information should be emphasized?
Does your solution cover all possible user scenarios?

9. STEP 7: Test your concept on real people
Check, if your idea is intuitive and attractive to your audience. Usability testing will help you
identify any flaws on an early stage. Optimize your solution before implementation.
Is this solution optimal?
How users react to your proposition?
How easy is it for users to complete particular tasks?
What can you improve before implementation?

10. STEP 8: Make sure that the product meets all objectives
During graphic design and development stage, there can occur some discrepancies between findings from previous
stages and designer or developer “vision”. Keep an eye on this process.
Is the final look & feel fit to the users?
Does the product meet arrangements made at previous stage?
Do actionable elements appear to be interactive?
Is the final design coherent with the vision of the product?
Are the main call to actions (CTA) underscored properly?

11. Summary
As you can see this is a quite complicated process
and any resource can be of help.
Here we prepared easy-to-follow roadmap:
UX Roadmap on Behance.
www.overlap.studio

12. For more information please visit our website:
www.overlap.studio
Thank you
Behance portfolio Dribbble portfolio Medium articles