Slide show presentation that was presented to the Veterans Affairs in order to prose new wireframes and business strategy for the NCPTSD website. All UX recommendations were pulled from user research, card sorting results, and SEO analysis.

1. INFORMATION
ARCHITECTURE
& STRATEGY

2. -SUMMARY-
& FINDINGS

3. NCPTSD GOALS
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STRENGTHS

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WEAKNESSES

6. -CONTENT-
INVENTORY

7. Content Inventory
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8. Eric Thomas
Psychotherapy Clinician
36/ Male/ Married/ Columbus, OH
Chrissy Roskos
Unemployed Volunteer
25/ Female/ Spokane, WA
Ryan Morris
Senior Airman currently stationed in
Afghanistan
27/ Male/ Single/ Lakeland, GA
Allen Batz
Vietnam veteran retiring after years
of civilian life
67/ Male/ Married/ Norwalk, CT
PERSONAS

9. Background:
Goals:
Eric Thomas
Psychotherapy Clinician
36/ Male/ Married/ Columbus, OH
“People are not inherently
damaged, broken, or defined
by their trauma even though it
might shake their world.”

10. Scenarios:
Eric Thomas
Psychotherapy Clinician
36/ Male/ Married/ Columbus, OH
“People are not inherently
damaged, broken, or defined
by their trauma even though it
might shake their world.”

11. Background:
Goals:
Chrissy Roskos
Unemployed Volunteer
25/ Female/ Spokane, WA
“We're running up a mountain
as hard as we can, and
sometimes it's hard to tell if
we're making any progress.”

12. Scenarios:
Chrissy Roskos
Unemployed Volunteer
25/ Female/ Spokane, WA
“We're running up a mountain
as hard as we can, and
sometimes it's hard to tell if
we're making any progress.”

13. Background:
Goals:
Ryan Morris
Senior Airman currently stationed in
Afghanistan
27/ Male/ Single/ Lakeland, GA
“Is it possible to get PTSD just
from operating drones?””

14. Scenarios:
Ryan Morris
Senior Airman currently stationed in
Afghanistan
27/ Male/ Single/ Lakeland, GA
“Is it possible to get PTSD just
from operating drones?”

15. Background:
Goals:
Allen Batz
Vietnam veteran retiring after years
of civilian life
67/ Male/ Married/ Norwalk, CT
“The memories started coming
back after so many years”

16. Scenarios:
Allen Batz
Vietnam veteran retiring after years
of civilian life
67/ Male/ Married/ Norwalk, CT
“The memories started coming
back after so many years”

17. COMPETITIVE
-ANALYSIS-

18. Summary

19. ACCESSIBILITY

20. Checklist
✓
✓
✓

21. SEARCH ENGINE
OPTIMIZATION
(different from classmates’ search engine research)

22. SEO Checklist
✓
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✓

23. SEO Checklist

24. SEO Keywords

25. -CARD-
SORTING
RESULTS

26. Goals
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27. Method
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Stage 1: IA

29. Final IA

30. FINALIA

31. FINALIA

32. FINALIA

33. FINALIA

34. -USER-
JOURNEY

35. Eric Thomas
Psychotherapy Clinician
36/ Male/ Columbus, OH

36. Chrissy Roskos
Unemployed Volunteer
25/ Female/ Spokane, WA

37. Ryan Morris
Senior Airman in Afghanistan
27/ Male/ Single/ Lakeland, GA

38. “The memories started coming
back after so many years”
Allen Batz
Retiring Vietnam veteran
67/ Male/ Married/ Norwalk, CT

39. WIREFRAMES

40. BIGPICTURE
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41. Problem

42. Solution

43. Problem

44. Solution

45. Problem

46. Solution

47. Problem

48. Solution

49. Problem
Solution

50. Final Layout

51. Content Page

52. NEXT STEPS

53. IMMEDIATELY
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54. MIDTERM
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55. LONGTERM
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56. -Q & A-

57. -APPENDIX-

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Initial IA

59. SURVEY DATA: STAGE 1
Medical Background
Gender Age Education
Knowledge of PTSD

60. SURVEY DATA: STAGE 1

61. Similarity Matrix

62. Similarity Matrix

63. Stage 1: IA

64. Sitemap Revisions

65. SURVEY DATA: STAGE 2
Gender Age Education

66. Popular Placements Matrix

67. Popular Placements Matrix

68. Stage 2: IA

70. Business Strategy

71. Audience

72. Information Architecture

73. Information Architecture

74. Navigation

75. Features