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Advanced Social Media for Nonprofits

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Em Hall
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Advanced Social Media for Nonprofits A Beginner’s Guide
How Online Engagement Results in Real World Action
 
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Rock the Boat http://www.youtube.com/watch?v=T549VoLca_Q
Immediate Waves ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t forget your life jacket http://www.r-word.org/r-word-not-acceptable-psa.aspx
Offer Exclusives http://www.lovethatmax.com/2011/05/shocking-way-to-get-people-to-quit.html Award-winning mommy blogger Ellen Seidman, author of www.LoveThatMax.com was one of five pre-identified bloggers we reached out to and offered a first look for their readers, nine hours prior to the TV airing.
Community Impact In less than 24 hours after the first airing of the “Not Acceptable” PSA, a local organization in Texas was bombarded with so many calls from the community, they cancelled a public showing of “Napolean Dynamite” because of the line, “you’re so retarded.” http://www.statesman.com/blogs/content/shared-gen/blogs/austin/charity/entries/2011/05/25/napoleon_dynamite_showing_canc.html
Fun Tools! www.rwordcounter.org counts use of the R-word and allows you to plug in an URL and then send it to a friend.
Reward the Passion of your Fans The www.r-word.org website allows us to take any embeddable video from the Internet, bring it into our site, while crediting the original poster, so we become THE hub for everyone (especially youth!) connected to the issue.
Don’t forget the famous folks
One Person, One Attitude at a Time
Contact Ryan Ryan Eades Senior Manager, Social Media Special Olympics International Email: [email_address] Twitter: @ryan2499 Phone: 202-824-0 292 Skype : ryan2499
 
[object Object],[object Object],[object Object],[object Object],[object Object],Special thanks to... Moderated by: Em Hall @EmilyHaHa

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Advanced Social Media for Nonprofits

  • 1. Advanced Social Media for Nonprofits A Beginner’s Guide
  • 2. How Online Engagement Results in Real World Action
  • 3.  
  • 4.
  • 5.
  • 6. WASHINGTON AREA BICYCLISTS ASSOCIATION How to Get the Executive Director Involved
  • 7.  
  • 8.  
  • 9. Blog waba.org/blog Facebook.com/ wabadc Twitter @wabadc Flickr.com /waba Website Homepage waba.org Blog Comments SalsaLabs Advocacy & Email Database
  • 10.  
  • 11. Rock the Boat http://www.youtube.com/watch?v=T549VoLca_Q
  • 12.
  • 13. Don’t forget your life jacket http://www.r-word.org/r-word-not-acceptable-psa.aspx
  • 14. Offer Exclusives http://www.lovethatmax.com/2011/05/shocking-way-to-get-people-to-quit.html Award-winning mommy blogger Ellen Seidman, author of www.LoveThatMax.com was one of five pre-identified bloggers we reached out to and offered a first look for their readers, nine hours prior to the TV airing.
  • 15. Community Impact In less than 24 hours after the first airing of the “Not Acceptable” PSA, a local organization in Texas was bombarded with so many calls from the community, they cancelled a public showing of “Napolean Dynamite” because of the line, “you’re so retarded.” http://www.statesman.com/blogs/content/shared-gen/blogs/austin/charity/entries/2011/05/25/napoleon_dynamite_showing_canc.html
  • 16. Fun Tools! www.rwordcounter.org counts use of the R-word and allows you to plug in an URL and then send it to a friend.
  • 17. Reward the Passion of your Fans The www.r-word.org website allows us to take any embeddable video from the Internet, bring it into our site, while crediting the original poster, so we become THE hub for everyone (especially youth!) connected to the issue.
  • 18. Don’t forget the famous folks
  • 19. One Person, One Attitude at a Time
  • 20. Contact Ryan Ryan Eades Senior Manager, Social Media Special Olympics International Email: [email_address] Twitter: @ryan2499 Phone: 202-824-0 292 Skype : ryan2499
  • 21.  
  • 22.