1. The use of dramatic irony
because David blunkett is
actually blind so the use of a
play on words as a slang
“the man who saw it all” is a
really witty and intelligent
pun and really grabs the
readers attention, the
picture of the eye also helps
to support the slogan.
Having the channel logo in the same place within every print
advert is very important as a signifier for where it can be
found channel fours logo is always on the right hand side in
the centre so as an audience we know where to look and
can immediately find its location as it is always in the same
place.
Codes and
Conventions of
print
advertisements
Scheduling is also found
as the last thing to be
read on the print ad.

2. Channel four logo is in
its usual place and the
scheduling slogan and
title can all be found
along the opposing
side to the logo.
Having the missing children posters on the great wall of
china instantly places where the documentary is about by
having an establishing shot that has had posters edited on
top of it, this is very clever as without even reading any of
the few words the picture alone depicts the subject matter
of the documentary which is very clever.

3. The logo for channel four is
in the expected place and
this meets the codes and
conventions for a print
advert by always having the
channel logo in the same
place.
The slogan is also the
biggest text on the page
and then the title and the
scheduling is the last thing
on the bottom of the print
advertisement all these
things are the correct codes
and conventions of a print
advertisement.
The placing of the slogan is slightly unconventional however because it actually blocks the
picture but this convention has been broken in order to create an interest as it goes with
“the picture nobody wanted you to see” this also suits the theme of the documentary
which is investigating who the falling man actually was so having the writing over his face
also supports connotations of the man being anonymous which is the theme of the
documentary and it a very good use of how breaking conventions can work well and
support your theme rather than distract from it.

4. The ITV logo is
located in the
lower left hand
side of their
print adverts.
The Slogan can
be found in a
bigger font and
then the title
and scheduling
underneath
although it is in
slightly
different
positions to the
channel four
print
advertisements
all the codes
and
conventions
are still exactly
the same
Death Row is a play on
words which is used
very clever it is
attention grabbing
because at first you
could be mislead to
believe it is a
documentary about
that topic however it is
actually based upon
the idea of rowing a
boat and this is a pun
that grabs attention
which is very clever it
also captivates people
who may not usually
watch a documentary
about boat racing by
having dramatic and
humorous use of
slogans which again is
a convention of the
slogan itself and the
print advertisement.