2. In what ways does your media product use, develop or challenge forms and conventions of real media products? In our music video we wanted to move away from glamorous stylised videos expected and appreciated by main stream audiences. We wanted to focus on a narrative and contrast music video making with film making. We chose not to use regular close ups as we challenged ourselves to create a promo and artist that our audience could engage with not just on the surface, but also musically. Our main locations were well known London landmarks, this creates a sense of regularity, but it was our choice of a train station, park and a semi-detached house that really created the sense of verisimilitude that we were looking for. This also challenges the commonly used music video locations such as a studio or performance arena.