How to have presence in a sea of social media.

1. The
Kardashian
Effect:
How They
Created a
Media Empire
Cosmopolitan Magazine

2. They made presence in a sea of media where:
2 million blog posts are written each day, 30 billion pieces of content are shared on
Facebook each month and 278,000 tweets are sent every minute.2
Photo: Caleb Jones

3. How did a relatively talentless family build a 300 million dollar (and rising) net worth?1
This famous for being famous family used the following simple digital presence and
branding strategies.

4. Know your
Audience
“Analyzing your
audience will help
discover
information that
can help to build
common ground
between you and the
audience.”7
ww.boundless.com/communications/text
books/boundless-communications-
textbook/analyzing-the-audience-7/the-
importance-of-audience-analysis-37/the-
benefits-of-understanding-your-
audience-161-8007/
Ezra Jeffrey, Edmonton, Canada

5. This will help you
FOCUS your brand,
making it stronger and
more COHESIVE.
Julian Santa Ana

6. Sharable?
Brands must also
consider whether
content is share
worthy.3
With 12 new active
mobile social users
are added every
second. That’s 1
million every day,6
there are plenty of
opportunities.
Evan Kirby
Kim
Kardashian
generates
twice as many
tweets as
President
Obama10

7. Shareworthy content has to be both INTERESTING and RELEVANT
to your audience.
Joseph Barrientos

8. Cohesive
Aesthetic
~Make it Pretty~
Articles containing
relevant images gain on
average 94% more
total views than articles
without images.2
Jeff Sheldon

9. Collaborate
with Winners
❖ Converge
audiences
❖ Product reviews
❖ Referrals
❖ Shared media
space and costs
❖ More views and
traffic
Diego Quintana, Santiago
Some Kardashian
Collaborations
include:
Balmain, Yeezy,
and Puma.8

10. Sex
“Sex sells because it
attracts attention.”11
Around 20% of ads
sampled from
magazines have
sexual imagery.11
Sells
Many say Kim
Kardashians fame
was solidified in
2007 after the
release of her sex
tape with rapper J
Ray.
Christopher Campbel, Fingal Head Australia

11. Creative
Content
“Interesting content’
is cited as one of the
top 3 reasons people
follow brands on
social media”2
“Creative Content is
the connections
between content and
adverts”13 -Sydney
Matrix
Glen Carrie

12. It is a symbiotic
relationship where
both the business
and consumer
benefit.
Content marketing
will generate $300
billion by 2019.6
Kardashian Creative
Content:
Their individual apps
with makeup
tutorials, fashion
advice, design tips,
workouts ect..
Tim Arterbury, Waco, U.S.

13. Be Relatable
“No, brands are not
real people, but they
do need a real
voice.”12
Ian Schneide
The
Kardashians
have kept it real
with their low
brow, new
money, honesty
- we love it!

14. Keep in
front of the
trend curve
This will keep you
fresh and relevant,
always be thinking
ahead.
Todd Diemer, San Jose, United States
“Trendy is the last stage before tacky” - Karl Lagerfeld14

15. Get
Interactive
Make your social
media and adverts
interactive, get
consumer feedback
and implement it.
Sidharth Bhatia, Oxford, United Kingdom
The Kardashians
often use social
media as a
soundboard for
beauty, fashion,
and business forum
with consumers.

16. Gamevertizing
“An effective solution in
the crisis of media
advertizing”5
Works as media priming
for your brand!
Pawel Kadysz
The Kardashians
have a game
inspired by their
life that has
brought in well
over $100 million
since launch.9

17. Connect your
platforms
This could get you earned
media through, “retweets,
likes, YouTube
comments, other social
shares, bloggers writing
about you, online reviews
and general word of
mouth.”15
Sean DuBois

18. Aspirational
approach
&
Prestige
Economy
The Kardashians make millions
from consumers who want their
lifestyle and the luxury of owning
their products.
Didier Weemaels, Bruxelles, Belgique

19. ClosingSo Are They Really That Talentless?
Cosmopolitan

20. Work Cited Sources
1. Pavia, L. (2016, August 30). The Kardashian Rich List: What Are They All Worth ... Retrieved October 19, 2016, from
http://www.instyle.co.uk/celebrity/news/the-kardashian-rich-list-what-are-they-all-worth-individually
2. Toole, C. (n.d.). Brands as publishers: Inside the content marketing trend ... Retrieved October 18, 2016, from
http://curve.gettyimages.com/article/brands-as-publishers-inside-the-content-marketing-trend
3. K, J. (n.d.). Is your content share-worthy? 4 questions to ask. Retrieved October 19, 2016, from
http://marketingland.com/content-shareworthy-4-questions-ask-194156
4. Levine, S. (2016). 5 Ways The Kardashian Family Built A $65 Million Brand ... Retrieved October 20, 2016, from
https://www.americanexpress.com/us/small-business/openforum/articles/5-ways-the-kardashian-family-built-a-65-
million-brand/
5. Matrix, Sydney, Lecture 3, September 28th 2016
6. Brenner, M. (2016, April 20). 100 Amazing Marketing Stats You Need To Know In 2016 ... Retrieved October 19,
2016, from https://marketinginsidergroup.com/content-marketing/160-amazing-marketing-stats-you-need-to-know/

21. Work Cited Sources
8. Adejobi, A. (2015, November 3). Balmain and Kim Kardashian, Rihanna and Dior: Best ... Retrieved October
19, 2016, from http://www.ibtimes.co.uk/balmain-kim-kardashian-rihanna-dior-best-celebrity-fashion-collaborations-1527038
9. Rao, L. (2016, February 9). Here's How Much Kim Kardashian's Hit Game Has Made. Retrieved October 25,
2016, from http://fortune.com/2016/02/19/kardashian-game-revenue/
10. Miller, J. (2013). Kim Kardashian Averages Twice as Many Retweets as the President, M.I.T. Researchers
Estimate. Retrieved October 25, 2016, from http://www.vanityfair.com/hollywood/2013/05/kim-kardashian-barack-obama-
tweet
11. Mulvey, J. (2012, June 07). Why Sex Sells...More Than Ever. Retrieved October 19, 2016, from
http://www.businessnewsdaily.com/2649-sex-sells-more.html
12. Howard, R. (2014, November 21). Anatomy of a Cult Brand: Be Relatable | Rob Howard | LinkedIn. Retrieved
October 19, 2016, from https://www.linkedin.com/pulse/20141121202903-11710350-anatomy-of-a-cult-brand-be-relatable
13. Matrix, Sydeney, Lecture 3, September 28th 2016

22. Works Cited Sources
14. Lindig, S. (2015). Famous Words of Fashion's Greatest: Part Two. Retrieved October 19, 2016, from
http://www.harpersbazaar.com/fashion/designers/a2818/50-famous-fashion-quotes-part-two/
15. Bennett on Oct. 23, 2014 - 3:00 PMComment, S. (2013, October 19). Paid, Owned and Earned Media: What’s
the Difference? [INFOGRAPHIC]. Retrieved October 19, 2016, from http://www.adweek.com/socialtimes/paid-owned-
earned-media-meaning/502565

23. Work Cited Images
- Photos retrieved from www.unsplashed.com from independent
photographers. Creative Commons- but requested photographer was
mentioned.
- Kardashian portrait from Cosmopolitan released from embargo