SEO and SEM are result oriented and online marketing tools. The former is utilized for pulling organic traffic while the latter is paid advertising tool. Organic traffic via the former adds credibility whereas the latter brings only commercial traffic. On and off page optimizations represent as the SEO components while PPC and CPC are of SEM’s.

2.  Definition
 Orientation
 Listing & Credibility
 Elements
 What to do?
 Visibility & Conversion
 Cost-factor
 Ranking
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3. 1. Definition

4. Optimizing website for pulling explosive
traffic
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5. Quick & clear advertising to gain instant
visibility
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6. 2. Orientation

7. Organic-search result oriented
Unpaid and paid optimization of web
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8. Marketing oriented
Paid campaigning, like PPC and SMM
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9. 3. Listing & Credibility

10. Free listing on relevant keywords
Organic listing gains credibility
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11. Paid-listing based on CPC and PPC
Doubtful credibility due to paid campaigning
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12. 4. Elements

13.  On-page optimization:
 Integrating selected keyword naturally into title tags, meta
descriptions, heading tags, alt text, etc.
 Quality blog posts and page copy
 Formatting page URLS
 Optimizing page load speed
 Acquire Google authorship
 Social sharing integration within your content etc.
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14. Off-page optimization:
Creating a high quality, natural backlink profile
Social sharing signals
Social bookmarking etc.
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15. Eminenturetech.com
 PPC listing and paid searches for advertising:
 Track conversion
 Managing budget
 Fine niche keywords
 Quality content
 Quality score

16. 5. What to do?

17. Align website in search engine for ranking
purpose
Clear navigation in featuring website
Easy to understand information for searchers
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18. Quick and clear ads creation
Bidding on keywords
May confuse the traffic
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19. 6. Visibility & Conversion

20. Time-consuming (approx. 3 to 6 months)
Continuous process
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21. Instant
Momentary process
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22. 7. Cost-factor

23. Cheaper
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24. Expensive
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25. 8. Ranking

26. Unpredictable
Fluctuating
Search engine algorithm casts impact
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27. Predictable
Instant top rank
Little impact of search engine algorithm
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28. www.eminenturetech.com
info@eminenturetech.com
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