Targeting audience is the most prominent and inevitable part of market research. Online market research has made it a cakewalk for the businesses. Comprehending analytics, checking inbox, send items, online questionnaire, going through conversation, building community and plunging into discussion have solved the puzzle of how to target audience.

1. www.eminenture.com

2. Online Market Research can target audience through
reviewing ‘Google Analytics’ & many other social
media insights.
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3. Check out the analytics of your website
Examine the analytics of your social media activities
Trace the traffic
Know your regular users
Pinterest, Instagram, LinkedIn and Twitter will help you
to get information about their demographics, behavior,
taste and preferences
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4. Check inquiries
Huge number of enquiries marks traffic
Reviews with complaints mark improvement
Reviews with requirement indicate leads
Rave reviews marks satisfaction
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5. Go through all sent mails
Check out enquiries for knowing customers
Trace Sales executive’s communication with the
customers
List out the customers & their requirements
Unfilled requirements drop clues for better launch
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6. Intensively study online questionnaire
Categorize customers as per demographics, tastes and
behaviour
Go through online survey, facebook questions and
Twittersphere
List down their queries with captions
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7.  Dive in users conversation on your social media or website
 Use hashtag in facebook for outreaching the specific
customers
 Use keywords for spotting specific users at particular post
 Read out reviews
 Reply the queries
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8.  Create micro-bloggers group on Twitter
 Create LinkeIn group of professionals
 Create Facebook community to connect with the globe
 Create Pinterest group for comprehending subject-specific users
 Create YouTube Category
 Create Google+ Hangout for peer group
 Create Reddit community for knowing trend
 Create Stumble Upon group
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9. Strike at the idea of hot trends via
1. Twitter
2. Facebook
3. Pinterest
4. Instagram hashtag
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10. Thanks for
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askus@eminenture.com
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