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Developing & marketing employee experience

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Few tips, thoughts, ideas and inspiration on employer branding through employee experience by emine.fi

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Developing & marketing employee experience

  1. 1. Copyright Employee Experience Agency Emine Oy Ltd | www.emine.fi
  2. 2. Employee Experience Agency Pioneer in employer branding through employee experienceHR Marketing, | Social Recruiting | Employer Branding | Employee Experience Web | Social Media | Encounters | Experience Representative of GooodJob employee referral platform in Finland We help our customers to develop an attractive employer brand through engaging employee experiences. SUSANNA RANTANEN | CHIEF EXPERIENCE OFFICER « Co-founder of Emine and founder of Heebo.fi « Member of the Board at Boardman2020 and Eventgarden, advisor to Fraktio.fi « BA Hons in International marketing & PR from Bournemouth University in 2000 « Since 2002 in employer branding, HR and HR marketing « Twitter @RantanenSusanna | LinkedIn Susanna Rantanen Ideas and experience provided to you by Employee Experience Agency Emine
  3. 3. If your goal is to develop a great employer brand, focus on positive experiences. Employer branding is about systematically leading and sharing positive experiences. Ideas and experience provided to you by Employee Experience Agency Emine
  4. 4. land mines or jewels of your culture?   employee experiences general experiences Company  Brand  |  PR  |  Website  |  Career  Welcome  |  Induc8on  |Tutoring  |  Goals  |   Page  |  Marke8ng  |  Accolades  |  Success  |  Feedback  |  Compensa8on  |  Rewarding  |   Top  Management  |    Other  people’s  Team  Spirit  |  Culture  |  Leadership  |   experiences  Internal  communica8on  |    Apprecia8on  |  Meaning  of  work  |  Work  place  |   employerCareer  development  |    Camaraderie  |  Coopera8on  |   brandSuccess  |  Vision  |  Strategy  |     candidate experiencesValues  |  Opportuni8es  |  Spare  8me  ac8vi8es  |  What  people  say  |   Job  adver8sing  |  FAQ  process  |  Career  site  Exit   |  Applica8on  process  |  Interview  process  |     Selec8on  process  |  Applicant       communica8on  |  Recrui8ng  partners  | Nego8a8ons  |  No  thank  you       Ideas and experience provided to you by Employee Experience Agency Emine
  5. 5. Culture is to recruiting as product is to marketing.Amazing people are more easily attracted to a great culture. Source:  Hubspot  Code  of  Culture  
  6. 6. Culture isreally about...
  7. 7. .. all those elements thatrepresent the valued behaviour of your people and leaders. Ideas and experience provided to you by Employee Experience Agency Emine
  8. 8. EXAMPLE Elements of Culture @Netflix: http://jobs.netflix.com/jobs.html
  9. 9. EXAMPLE http://www.managementevents.com/careers/index.html
  10. 10. EXAMPLE Our culture at Emine & Heebo Treat others like you Challenge Yourself expect yourself to be treated Don’t follow, Go first Do Your Best Stay positive Focus In everything you do Use your Best Judgement Opt for Ultimate Be Curious Customer Experience Do Smart Business Make this the best workplace Let’s have fun! for us Change the world everyday Ideas and experience provided to you by Employee Experience Agency Emine
  11. 11. Culture is to recruiting as product is to marketing.Amazing people are more easily attracted to a great culture.
  12. 12. periences counters into positive ex Leading en Recognize and strengthen Understand your the makings of your target audience cultureMake a decision to offer Leverage HR marketingonly positive experiences for sharing & caring Ideas and experience provided to you by Employee Experience Agency Emine
  13. 13. land mines or jewels of your culture?   employee experiences general experiences Company  Brand  |  PR  |  Website  |  Career  Welcome  |  Induc8on  |Tutoring  |  Goals  |   Page  |  Marke8ng  |  Accolades  |  Success  |  Feedback  |  Compensa8on  |  Rewarding  |   Top  Management  |    Other  people’s  Team  Spirit  |  Culture  |  Leadership  |   experiences  Internal  communica8on  |    Apprecia8on  |  Meaning  of  work  |  Work  place  |   employerCareer  development  |    Camaraderie  |  Coopera8on  |   brandSuccess  |  Vision  |  Strategy  |     candidate experiencesValues  |  Opportuni8es  |  Spare  8me  ac8vi8es  |  What  people  say  |   Job  adver8sing  |  FAQ  process  |  Career  site  Exit   |  Applica8on  process  |  Interview  process  |     Selec8on  process  |  Applicant       communica8on  |  Recrui8ng  partners  | Nego8a8ons  |  No  thank  you       Ideas and experience provided to you by Employee Experience Agency Emine
  14. 14. Ideas and experience provided to you by Employee Experience Agency Emine
  15. 15. Share success and symbolic Reward your people for stories internally spreading the wordBe a news anchor! Provide Gather a social network of new evidence constantly ambassadors to twitter about you Ideas and experience provided to you by Employee Experience Agency Emine
  16. 16. Internal sharing strategy Employee Referral -program Social marcomms Social Recruiting Ideas and experience provided to you by Employee Experience Agency Emine
  17. 17. PRODUCTIZE YOUR CULTURE Invite outsiders to events,In stories to share parties and social gatheringsIn photos, especiallyunofficial Build (targeted) social networksFilms behind the Have boom-stasticscenes partiesIn branded gear Do regular HR-PRand gimmicks Ideas and experience provided to you by Employee Experience Agency Emine
  18. 18. Be eminent. Give a great employee experience.
  19. 19. CRACK YOUR CULTURE -WORKSHOP INVITE US TO CRACK YOUR CULTURE WITH YOU! 5 H SWEATSHOP (12-17) SWOT CULTURE CODE BRAKING SOURCES OF EMPLOYEE & JOB SEEKER EXPERIENCE PEOPLE PROMISE IDEA STORMING FOR PRODUCTIZING YOUR CULTURE More information at experience@emine.fi www.emine.fi Ideas and experience provided to you by Employee Experience Agency Emine

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