A speech at Founders Week Asia focusing on Thailand online and eCommerce startup scene Read more m-commerce insights at http://ecomeye.com - Southeast Asia eCommerce Insider!

1. THAILAND’s
ONLINE & ECOMMERCE MARKET
@Founders Week Asia – Monday June 9, 2014 - Singapore
@eMinhBui
• Founder/Blogger @EcomEye.com – Southeast Asia
eCommerce (based in Bangkok)
• Ex-Regional/Local Marketing Director/Head of
eCommerce Division @ several firms
• Southeast Asia guest Columnist: Tnooz, e27,
WebinTravel, …

2. THE ROLE OF THAILAND IN ASEAN
WHY
THAILAND?
Biggest Ready Online Market
in SEA
Mobile Addicted
Users
Asia’s Tourism
Hub
World’s top Social
Media city
Low Living Cost
Shopping/Fashion
Lovers
Largest Expat
Community

3. THAI STARTUP ECOSYSTEM
Startups
Ecosystem
Talents
Co-working
spaces
Incubators
Angel
Investors
VCsLiving cost
Payment
infrastructure
Successful
companies
Advisors

4. GENERALMARKET OVERVIEW
Internet users: 26.2M
(37.7%)
GDP (Nominal):
$391B, per capital:
$5.727
69.52M people

5. ONLINE MARKET OVERVIEW

6. eCommerce in Thailand
Source: WhatsNews.asia - 2012

7. mobile-Commerce in Thailand
Source: Our Mobile Planet - Google
Mobile PaymentMobile commerce activities

8. SUCCESSFUL STORIES
Agoda
Ensogo
Tarad
AdMax
Ookbee
•Sold to LivingSocial,
seven numbers
•Aqquired by Komli
Media
• aqquired by Priceline
• Rakuten bought 67%
for $3.35M
•Valuation of $60M
(rumoured)

9. Overview & Statistics
• Thailand ICT overview 2013
• Thailand online market 2012
• Investment perspectives in Thailand
Tech portals
• E27/TechinAsia Thailand section – Leading Asia tech news portals
• Thumbsup – Top Thai startup website (mainly in Thai with Eng section)
• EcomEye – Southeast Asia eCommerce from Insiders’ views
• Bangkokstartup – Thai Startup Review
• Quora Thailand Startups – answers from locals & expats in Thailand
Events - Meetup
• Hubba/Launchpad co-working spaces’ events
• Bangkok Entrepreneurs – monthly events
• Bangkok Hospitality & Tourism Network
Thailand News
• BangkokPost/TheNation – The two most popular English newspapers in Thailand
• ThaiVisa – the most popular forum about Thailand by foreigners
• Coconut Bangkok – Lifestyle and events news
• RichchardBarrow – A well-known blog of a British guy about Thailand
DIGITAL GUIDE TO THAILAND

10. EcomEye.com
Southeast Asia eCommerce from Insiders’ views!
Twitter/Linkedin @ eMinhBui - mb@ecomeye.com
Success
Manpower
Inovation
Low cost
Exit