1. Retailing
• Merchandise selection
– Draw customers with merchandise
offered
– Selection
– Unique items, exclusives
– New items
– Specialty store
• Superspecialist
• Niche specialist
• Specialty store
• Category killer
• Mini-department retailer
– Department store
• Limited line
• Full line

2. Retailing
• Price
– Draws customers with low prices
– Variety stores
– Discount stores
• Wide variety, limited depth
• Limited service, IMC
• High turnover
• National + store brands
• Large stores, suburban locations
– Superstores
• Hypermarkets
– Off-price retailing
• Outlets
• Off-price

3. Retailing
• Operational structure
– Draws customers on the basis of
recognition and consistent experience
– Chain store retailing
• Pros
– Economies of scale
– Centralized buying
– Consumer recognition
– Media alternatives
• Cons
– Bureaucratic, lack of flexibility
– Local knowledge
– Contractual retailing
• Cooperatives
• Franchising
• Leased departments
– Warehouse retailing

4. Retailing
• Convenience
– Draws customers on the basis of
time and travel convenience
– Food retailing
• Grocery
• Convenience
• Prepared
– Personal services
– Direct selling
• In-home, telephone, multi-level
– Direct marketing
• Interactive
• Media-response
– Internet

5. Retailing
• Experiential
– Draws customers based on
shopping experience
– Merchandising
– Atmosphere
– Service
– Entertainment/experiential