Email by the Numbers

•

0 j'aime•568 vues

The document contains information about email marketing metrics and best practices. It shows that email has the highest ROI of digital marketing channels. It provides statistics on email and social media adoption. It discusses tips for writing effective subject lines that promote open rates. It also provides recommendations for email design, including using images and clear calls to action.

Business

Email*
*by the numbers

Wednesday, April 3, 2013

EMAIL $40.56

SEARCH $22.24

DISPLAY $19.72

SOCIAL $12.90

CATALOG $7.30

ROI BY CHANNEL

Wednesday, April 3, 2013

EMAIL 3B

Facebook 1.06B

Twitter 500M

Google+ 343M
Skype 280M
LinkedIn 200M

Instagram 100M
Pinterest 25M
Foursquare 25M
Vimeo 12.6M

ADOPTION BY CHANNEL

Wednesday, April 3, 2013

75%
PREFER EMAIL
COMMUNICATION

Wednesday, April 3, 2013

ONE GOAL COMPELLING
STORY

Wednesday, April 3, 2013

ONE GOAL COMPELLING SIMPLE
STORY

Wednesday, April 3, 2013

AVERAGE ATTENTION SPAN

Wednesday, April 3, 2013

1

Here’s the thing: we have
to talk about subject lines.

Wednesday, April 3, 2013

A word about subject lines.

Wednesday, April 3, 2013

1 Clarity over creativity.

Wednesday, April 3, 2013

1 Clarity over creativity.

2

Wednesday, April 3, 2013

1 Clarity over creativity.

2 Think about length.

Wednesday, April 3, 2013

1 Clarity over creativity.

2 Think about length.

3

Wednesday, April 3, 2013

1 Clarity over creativity.

2 Think about length.

3 Get personal. Carefully.

Wednesday, April 3, 2013

1 Clarity over creativity.

2 Think about length.

3 Get personal. Carefully.

4

Wednesday, April 3, 2013

1 Clarity over creativity.

2 Think about length.

3 Get personal. Carefully.

4 Remember, we’re scanning.

Wednesday, April 3, 2013

1 Clarity over creativity.

2 Think about length.

3 Get personal. Carefully.

4 Remember, we’re scanning.

5

Wednesday, April 3, 2013

1 Clarity over creativity.

2 Think about length.

3 Get personal. Carefully.

4 Remember, we’re scanning.

5 Weigh the value vs. cost.

Wednesday, April 3, 2013

TEST
TEST
TEST

Wednesday, April 3, 2013

TEST

6 TEST
TEST

Wednesday, April 3, 2013

2

They opened your email.
Now what?

Wednesday, April 3, 2013

4 We’re buying you 5 stock images

Strong image
3 above the fold

2 Relevant content

1 GET IMAGES! Desired action

Wednesday, April 3, 2013

DOWNLOAD GO

DONATE TRY FOR FREE

LIKE US SUBMIT

CLICK HERE INQUIRE

SUBSCRIBE DOWNLOAD

Wednesday, April 3, 2013

Website registration 77%

Social share in email 48%

Oﬄine events 47%

Registration at purchase 41%

Online events 39%

FB registration page 34%

Email to a friend 31%

Paid search 29%

Blog registration page 28%
Co-registration program 12%
Other 6%

DRIVING LIST GROWTH

Wednesday, April 3, 2013

Find them where they are

Wednesday, April 3, 2013

What’s in it for
me?

Wednesday, April 3, 2013

Your newest subscribers are your best. Treat
them that way

Wednesday, April 3, 2013

Christopher Lester Cynthia Price
christopher@myemma.com cynthia@myemma.com
@cynthiahprice

Wednesday, April 3, 2013

QUESTIONS?

Christopher Lester Cynthia Price
christopher@myemma.com cynthia@myemma.com
@cynthiahprice

Wednesday, April 3, 2013

1

Method Home
Let’s grow our tribe

Wednesday, April 3, 2013

2

The Atlanta Falcons
Right design at the right time

Wednesday, April 3, 2013

3

Garden & Gun
It’s all about impressions

Wednesday, April 3, 2013

5

Glennforest School
Tyler Campaign

Wednesday, April 3, 2013

@emmaemail
Christopher Lester
christopher@myemma.com

Cynthia Price
cynthia@myemma.com

Wednesday, April 3, 2013

QUESTIONS?

@emmaemail
Christopher Lester
christopher@myemma.com

Cynthia Price
cynthia@myemma.com

Wednesday, April 3, 2013

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Email by the Numbers

1. Email* *by the numbers Wednesday, April 3, 2013

2. Wednesday, April 3, 2013

3. Wednesday, April 3, 2013

4. EMAIL $40.56 SEARCH $22.24 DISPLAY $19.72 SOCIAL $12.90 CATALOG $7.30 ROI BY CHANNEL Wednesday, April 3, 2013

5. Wednesday, April 3, 2013

6. EMAIL 3B Facebook 1.06B Twitter 500M Google+ 343M Skype 280M LinkedIn 200M Instagram 100M Pinterest 25M Foursquare 25M Vimeo 12.6M ADOPTION BY CHANNEL Wednesday, April 3, 2013

7. 75% PREFER EMAIL COMMUNICATION Wednesday, April 3, 2013

8. 75% PREFER EMAIL COMMUNICATION Wednesday, April 3, 2013

9. 75% PREFER EMAIL COMMUNICATION Wednesday, April 3, 2013

10. Wednesday, April 3, 2013

11. Wednesday, April 3, 2013

12. Wednesday, April 3, 2013

13. ONE GOAL Wednesday, April 3, 2013

14. Wednesday, April 3, 2013

15. ONE GOAL COMPELLING STORY Wednesday, April 3, 2013

16. Wednesday, April 3, 2013

17. ONE GOAL COMPELLING SIMPLE STORY Wednesday, April 3, 2013

18. Wednesday, April 3, 2013

19. AVERAGE ATTENTION SPAN Wednesday, April 3, 2013

20. Wednesday, April 3, 2013

21. Wednesday, April 3, 2013

22. Wednesday, April 3, 2013

23. Wednesday, April 3, 2013

24. Wednesday, April 3, 2013

25. Wednesday, April 3, 2013

26. 3x Wednesday, April 3, 2013

27. 1 Here’s the thing: we have to talk about subject lines. Wednesday, April 3, 2013

28. A word about subject lines. Wednesday, April 3, 2013

29. A word about subject lines. Wednesday, April 3, 2013

30. A word about subject lines. Wednesday, April 3, 2013

31. Wednesday, April 3, 2013

32. Wednesday, April 3, 2013

33. 1 Wednesday, April 3, 2013

34. 1 Clarity over creativity. Wednesday, April 3, 2013

35. 1 Clarity over creativity. 2 Wednesday, April 3, 2013

36. 1 Clarity over creativity. 2 Think about length. Wednesday, April 3, 2013

37. 1 Clarity over creativity. 2 Think about length. 3 Wednesday, April 3, 2013

38. 1 Clarity over creativity. 2 Think about length. 3 Get personal. Carefully. Wednesday, April 3, 2013

39. 1 Clarity over creativity. 2 Think about length. 3 Get personal. Carefully. 4 Wednesday, April 3, 2013

40. 1 Clarity over creativity. 2 Think about length. 3 Get personal. Carefully. 4 Remember, we’re scanning. Wednesday, April 3, 2013

41. 1 Clarity over creativity. 2 Think about length. 3 Get personal. Carefully. 4 Remember, we’re scanning. 5 Wednesday, April 3, 2013

42. 1 Clarity over creativity. 2 Think about length. 3 Get personal. Carefully. 4 Remember, we’re scanning. 5 Weigh the value vs. cost. Wednesday, April 3, 2013

43. TEST TEST TEST Wednesday, April 3, 2013

44. TEST 6 TEST TEST Wednesday, April 3, 2013

45. Wednesday, April 3, 2013

46. Wednesday, April 3, 2013

47. Wednesday, April 3, 2013

48. Wednesday, April 3, 2013

49. 2 They opened your email. Now what? Wednesday, April 3, 2013

50. Wednesday, April 3, 2013

51. AVERAGE ATTENTION SPAN Wednesday, April 3, 2013

52. Wednesday, April 3, 2013

53. Wednesday, April 3, 2013

54. Wednesday, April 3, 2013

55. 4 We’re buying you 5 stock images Strong image 3 above the fold 2 Relevant content 1 GET IMAGES! Desired action Wednesday, April 3, 2013

56. DOWNLOAD GO DONATE TRY FOR FREE LIKE US SUBMIT CLICK HERE INQUIRE SUBSCRIBE DOWNLOAD Wednesday, April 3, 2013

57. DOWNLOAD GO DONATE TRY FOR FREE LIKE US SUBMIT CLICK HERE INQUIRE SUBSCRIBE DOWNLOAD Wednesday, April 3, 2013

58. Wednesday, April 3, 2013

59. 30% Wednesday, April 3, 2013

60. Website registration 77% Social share in email 48% Oﬄine events 47% Registration at purchase 41% Online events 39% FB registration page 34% Email to a friend 31% Paid search 29% Blog registration page 28% Co-registration program 12% Other 6% DRIVING LIST GROWTH Wednesday, April 3, 2013

61. Find them where they are Wednesday, April 3, 2013

62. Wednesday, April 3, 2013

63. Wednesday, April 3, 2013

64. What’s in it for me? Wednesday, April 3, 2013

65. Your newest subscribers are your best. Treat them that way Wednesday, April 3, 2013

66. Christopher Lester Cynthia Price christopher@myemma.com cynthia@myemma.com @cynthiahprice Wednesday, April 3, 2013

67. QUESTIONS? Christopher Lester Cynthia Price christopher@myemma.com cynthia@myemma.com @cynthiahprice Wednesday, April 3, 2013

68. 1 Method Home Let’s grow our tribe Wednesday, April 3, 2013

69. Wednesday, April 3, 2013

70. Wednesday, April 3, 2013

71. Wednesday, April 3, 2013

72. Wednesday, April 3, 2013