1. Andrew Goodwin identified six key characteristics of music videos: illustrating, amplifying, or contradicting the lyrics visually and through music; different styles for different genres; voyeurism especially of women; close-ups of the main artist; intertextual references to other videos or media.
2. Examples from videos discussed include visuals relating to lyrics about babies, weed, and money as well as genre styles of grime, emo, and punk.
3. Intertextual references included Shania Twain's video copying the all-male band from Robert Palmer's "Addicted to Love" video.
2. 1.
A relationship
between visuals
either illustrating,
amplifying or
contradicting the
lyrics.
3. 1.
“From what I heard she got a “She got one of your kids,
baby by Busta” got you for 18 years”
“We want pre nupt, “You don‟t want a dude to smoke,
we want pre nupt, yeah!” but he cant buy weed”
4. 2.
A relationship
between the music
and visuals again
either illustrating,
amplifying or
contradicting the
5. 2.
In this part of the video he make
jumping sign with his hand in a
forward motion. This has relation
to the lyrics as he sings “If you
don‟t like my lyrics you can pres
fast forward.”
In a later part of the video we can see a
row of, what look like, expensive
chains. The biggest one is a chain with
a dollar sign which again has relation to
the lyrics as he says “plus I got a few
dollars.”
7. 3.
Grime Emo
Punk
Music genre characteristics – typical
Music genre characteristics – typical setting of
setting of
a grime music video; dark dingy atmosphere emo punk music video; mainly black
a
and dressed in hoods clothing and the men typically wearing
dark heavy eye makeup.
Another part of the
Another part of the video shows a
video shows a person desolate place that
in a hoodie spraying has an eerie
graffiti. This is depressing theme.
supporting the This is supporting the stereotype.
stereotype.
8. 4.
There is likely to
be voyeurism,
particularly in the
treatment of
women.
9. 4.
The woman in this
video is dancing
around a pole in a tight
outfit, just next to the
lead singer.
This video is very similar to
the top video, except there is
a full shot of the woman who
is wearing very little and
dancing provocatively.
10. 5.
There‟s a demand
on part of the record
company for lots of
close-ups of the
main artist/vocalist.
11. 5.
In this shot the lead singer
is in the foreground while all
the other members of the
band are in the background
In this shot there is a close up
of the lead singer completely
on her own, while throughout
the video this does not
happen for the other
members.
12. 6.
There is likely to be
intertextual
references either to
other music videos
or to films, TV and
text.
13. 6.
The video for Shania
Twain‟s „Addicted To
Love‟ features an all
male band playing
guitars.
Which is very similar
to Robert Palmer‟s
video for „Addicted To
Love‟ which features
an all female band
playing guitars.
