Retailers and brands are drastically stepping up their game in order to maintain relevancy to consumers. We drilled down how retailers can stay on top and what the key retail trends are for this year. Shoppers are more comfortable having a personalized relationship with brands and retailers and are in a constant state of commerce. Do you have any trends to add which you think will be influential this year?

1. presents
TOP RETAIL TRENDS FOR 2014
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2. Trend #1
CONSTANT COMMERCE
•
120
consumers are always connected and
are constantly in a consideration phase
% of retail ecommerce sales
retail mcommerce sales (billions)
90
60
30
0
2013
2014
2015
2016
2017
source: eMarketer, Sept 2013

3. Trend #2
EXTREME PERSONALIZATION
65%
49%
34%
of consumers want to receive retail advice based
on their location through their mobile device
of consumers are comfortable with retailers
collecting personal data when shopping online
of consumers use multiple
channels when shopping
source: Cisco Customer Experience Report, 2013

4. Trend #3
BRIDGING ONLINE & OFFLINE
•
brands need to transfer online searches
into stores
•
consumers are seeking offline, buying online
42%
58%
source: Cisco Customer Experience Report, 2013
prefer assistance from in-store associate
would take it or leave it

5. Trend #4
THE INTERNET OF THINGS
•
products and devices will
become more connected to
one another
•
retailers will use hubs and
connect platforms to use
data that creates new
consumer value

6. Trend #5
RISE OF THE QUANTIFIED SELF
•
you are your data
•
self-tracking
wearables will
become more
widespread and
brands will have a
more holistic view
of your lifestyle

7. Trend #6
THE CHANGING
STOREFRONT
•
content has
become a sales
channel via mobile
and second screen
technology
•
relevant product
info will be
delivered to
shoppers at key
points along path
to purchase

8. THE CLOCK IS TICKING.
What will you do differently this year to stand out in the industry?
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DESIGNED BY EMMA NEMTIN