1. The biggest and most comprehensive CR and sustainability event of 2011
L!
10TH ANNUA
V
The Responsible Business Summit 2011
Responsible Business Policy
vs. Performance: 7 International CEOs & Chairmen
FACT!
21 Focused workshops
How to close the gap 55+ European CSR Director/VP speakers
400 High level attendees
10 Hours of networking
1 European Awards Dinner
3rd–4th May 2011 > The Novotel West, London, UK 30+ Exhibiting Service Providers
Innovation > Best Practice > Interactivity > Focused Debate
www.ethicalcorp.com/rbs Hear from the following
international business leaders:
Why you should attend:
PepsiCo
Advice from the top: Get unique insights from 7
Zein Abdalla
European CEO
international corporate CEOs on critical CR issues
Benchmark European CR best practice: Case studies
Panasonic
Laurent Abadie
and exclusive insight from 60 of the highest performing Chairman CEO, Europe
responsible businesses around
Practical next steps on the most critical problems
Alliance Boots
Stefano Pessina
Executive Chairman
your company faces today - from impact assessment to
embedding CR Innocent Drinks
Richard Reed
YOUR EXPERT SPEAKERS INCLUDE: Co-Founder
Seventh Generation
Jeffrey Hollender
Co-Founder, former
President CEO
Johnson Matthey
Neil Carson
CEO
Kraft Foods
Nick Bunker
President, UK Ireland
OFFSET PROVIDER ORGANISER
Open now to see our agenda – packed with workshops, case studies and keynotes

2. Hardhitting keynotes + In-depth workshops + Interactive discussion groups + Excellent networking opportunities
A FEW QUICK FACTS ABOUT
Celebrating Ten Years of Leading the Way in THE MEETING IN 2010:
Profitable Corporate Responsibility Initiatives 400+ people attended over the two days
Dear Colleague, Over 40% of attendees were from big
corporates like Timberland, IKEA,
NETWORK WITH 400 TOP CR PROFESSIONALS McDonald's, Vodafone, Siemes, Rio Tinto,
Pfizer, L'Oreal and Vneshecombank
BENCHMARK YOUR POST-RECESSION STRATEGIES A third of our attendees were from
Europe, with 10% from the Americas and
Every recession has a silver lining. representation from every continent on
remains a earth (apart from Antarctica)
Or to put it another way, savvy businesses that have decided corporate responsibility
necessity – rather than an expendable luxury – are quietly gaining an edge. 51% of our attendees were
Director-level executives, or more senior
ble
Steven Howard, Chief Executive of Business in the Community reports: “While responsi
businesses fare better in strong economic times, it seems those that incorporate social and 60+ speakers shared knowledge case
in this case, studies over 2 days
environmental factors into their core business are able also to respond faster and,
have bounced back from the financial crisis quicker.” 75% of last year's attendees said they
would probably or definitely recommend
nities you could
In fact, the current economic climate remains potentially one of the best opportu the conference to a colleague
wish for. Pressing ahead with the right CR and sustainability-focused strategies in 2011 will pay off
on a variety of levels. Especially if you’re fully prepared.
bility and CR
Learn from CEOs at some of the world’s highest performing companies in sustaina Who will you meet at the
If you’ve attended the Responsible Business Summit before, you’ll know we set
the gold standard Responsible Business Summit?
in terms of the speakers we attract. Even by our own high standards, this year’s expert line-up is
exceptional.
Generation,
The ‘top brass’ at PepsiCo, Panasonic, Innocent Drinks, Alliance Boots, Seventh
Unilever, Kraft and Johnson Matthey (to name but a few) are eager to share their knowledge,
discuss hot topics and issues, and answer your specific questions.
deliver big Delegate Seniority
When you come to examine the Summit Agenda, you’ll see how the plenary sessions
picture thinking on sustainability strategies, with an emphasis on creating policies
that deliver I Heads I Consultants
outstanding performance. I Managers I Directors
I VPs I Other
I CEO/COO/Chairman
from amongst
Then there are the individual pick-and-mix sessions. These enable you to select
20+ topics – including the growing need social impact assessment, the pros and cons of social
ent, emerging
media management, countering plummeting consumer trust, supplier engagem
markets and a variety of success stories – and tailor a Summit experience that zones in on your
own top CR priorities.
from the
The tools, business intelligence and practical knowledge you need to emerge
recession stronger than ever
Organisation Types
I Academics I Media
by the leading
As you begin to make your choices, you’ll see each and every topic is being covered
experts in that specific area. Which means, of course, you are guaranteed only the
best I Corporates I NGOs
information, from the people who are best qualified to help you. I Industry associations I Service providers
insights into
To sum up, this year’s event will give you fresh, relevant, and hugely authoritative
world-renowned
your own CR strategies. It’s also a one-off chance to have a quality dialogue with
practitioners. I hope you’ll be able to join us: 3 – 4 May 2011.
Kind regards,
Delegate Location
Emmeline Rajasingam
Conference Director I Rest of world I UK
Ethical Corporation I Europe I North America
Got any questions? Contact conferences@ethicalcorp.com or +44 (0)20 7375 7575

3. Group discounts available – forward this brochure to your colleagues!
What do you get if you attend the Responsible Business Summit?
INSIGHT AND ADVICE FROM WORLD-LEADING GET ESSENTIAL KNOWLEDGE AND BEST PRACTICE
1 4
CEOS IN AN UNRIVALLED SERIES OF KEYNOTE FROM MORE LEADERS IN THE FIELD THAN YOU'LL SEE
PRESENTATIONS ANYWHERE ELSE
Nowhere else can deliver you exclusive access to seven leaders The crème de la crème: senior executive speakers speaking on
from multinational corporations. The reputation and history of their own areas of expertise - designed to give you only the
the Responsible Business Summit means we're able to bring most useful, relevant best practice and info on the key topics
together a line-up of corporate leaders you will simply not be you'll face in 2011.
able to find anywhere else.
THE BEST NETWORKING OPPORTUNITY IN EUROPE -
PRACTICAL ADVICE AND NEXT STEPS IN THE MOST MEET YOUR PEERS TO SHARE SOLUTIONS AND
2 WIDE-RANGING AND RELEVANT AGENDA YOU'LL
SEE THIS YEAR
With a four-month research period leading up to this event,
we know the pressures, the issues and the opportunities that
the CR professional is facing in 2011. Every topic on our agenda
5 BENCHMARK YOUR PROGRESS
After ten years, we are confident that you simply will not meet a
more engaged, or larger, group of senior CSR practitioners in Europe.
Last year we welcomed over 400 attendees - from companies
like Tata, Starbucks, Ikea Hewlett-Packard and Rio Tinto. This is a
has been designed to address these critical points, and deliver targeted, experienced group of responsible business leaders. Join us!
you an action plan to take back to your own office.
3 PRACTICAL ADVICE ON THE KEY ISSUES YOU FACE
- KNOWLEDGE YOU CAN ACTUALLY USE BACK AT
YOUR DESK
No blue sky thinking and unfocused PR fluff on corporate
successes. We deliver concrete, real life case studies with
advice and insight you can apply directly to your own CR
strategy. Every one of our 21 workshops will give the corporate
responsibility practitioner the tools they need to succeed
in 2011.
Here's what people are saying about our conferences
bb
Ethical Corporation brings together the best in business to make a difference”
– Jeff Swartz, CEO, Timberland
bb
“The conference was fresh, relevant, interesting and enjoyable. Perfect for anyone working in CSR”
bb – Adele Carroll, Group Environmental Manager, Produce World
“A great diversity of speakers with fantastic experiences and insights to share”
– Kerriden Pugh, Group Sustainability Manager, Orica
bb
“A great space to have a quality dialogue with key decision-makers in
companies leading on the CR agenda”
bb –Mark Line, Chairman, Two Tomorrows
“The wide variety of presenters and excellent facilitation made the Responsible Business Summit
a useful insight into our customers' challenges”
– Ted Shann, Global Sustainability Practice Head, BT
bb
“Good discussion interesting questions raised. Very relevant companies covering many business areas”
– Sisse Norman, CSR Consultant, Grundfos
Check the website for updates - www.ethicalcorp.com/rbs

4. DAY ONE 3rd May 2011
PLENARY SESSIONS: BRIDGING THE GAP BETWEEN POLICY PERFORMANCE
Meet the CEOs and Chairmen of seven of the world’s highest performing companies. One by one, they will explain how they are addressing
the hottest CR issues faced by their business in 2011. With plenty of time for you to ask questions.
PLENARY ONE PLENARY TWO
How sustainability strategy is changing PepsiCo Sustainability, CSR private equity: The biggest
– and why. issues in the Alliance Boots boardroom
PepsiCo has a presence in 45 European countries and employs over 43,000 people. The Stefano Pessina, the man who took Boots private, and now owns 50% of the company,
company has invested $3 billion in the region in the past three years. Zein Abdalla, with steps into the spotlight to face Toby Webb, Ethical Corporation Founder, for six
more than 30 years in consumer goods and more than 14 years with PepsiCo, has led the penetrating questions about the big issues in the Alliance Boots boardroom.
company in Europe since 2009. 1. Why – and how – does the CR agenda matter in the Alliance Boots boardroom?
• Sustainability strategy in PepsiCo: How is the company diversifying from cola? 2. What specific opportunities for consumer trust are generated by sustainability?
• Driving performance: How does PepsiCo incentivise and measure its managers? 3. How come a Plan A for Alliance Boots has not yet emerged – and is it still needed?
PepsiCo, Zein Abdalla, CEO EMEA 4. How does Stefano Pessina engage the other 50% owner – Kohlberg Kravis Roberts –
in what sustainability means for Alliance Boots?
5. Why does the Alliance Boots sustainability team report to the Finance Director?
The big debate: Can a large company be 6. What is the biggest challenge facing Alliance Boots in the next decade?
sustainable and grow? Alliance-Boots, Stefano Pessina, Executive Chairman
Ethical Corporation, Toby Webb, Founder
Seventh Generation is one of America’s most iconic ‘greener brands’. It has grown from
a tiny company to one with a $150 million turnover in just twenty years.
Jeffrey Hollender is the company’s Co-Founder and a prolific author on green and
PLENARY THREE
sustainable business practices. He also sits on the board of Greenpeace and chairs the
American Business Sustainable Business Council. A B2B sustainability success story
• Is it still possible to have a big, sustainable company? Can it REALLY be done – even
Johnson Matthey, is a speciality chemicals company and leading maker of lower carbon
in tough economic times?
technology employing around 9,000 people worldwide. CEO Neil Carson has been with
• What are the prime challenges of growing a business and maintaining values? the company for over 30 years.
How does Seventh Generation overcome them? • Becoming a lower carbon champion: A story of challenges, success and key lessons
• The outlook for responsible business in the USA in 2011: Is the Wal-Mart effect learned
actually real? • How manufacturing firms can seize the opportunities of cleaner technology
Seventh Generation, Jeffrey Hollender, Co-Founder and former President and CEO; and Chair, • The potential for new technologies in mitigation and adaption to climate change
Business Leadership Council of the American Sustainable Business Council Johnson Matthey, Neil Carson, CEO
Innocent: Can a ‘good brand’ REALLY deliver Not just for consumer brands: What
behaviour change? sustainable business can do
Innocent is an iconic British brand rapidly going global. With a core proposition built
A crisis in global agriculture is emerging from the perfect storm of ageing farmers,
around health, nature and sustainability, the company is widely admired. The company urbanisation, climate change, and tiny trickle-down benefits to farmers all over the
is now majority owned by Coca-Cola but is still run and controlled by its original world. How do you prepare? Nick Bunker is President of Kraft Foods UK Ireland – the
founders. Richard Reed one of the founders and shareholders of the company hotbed of Kraft’s sustainability innovations.
will be asked to address: • Focus on the business drivers for sustainable agriculture in 2011
• The importance of having a mission and staying true to one’s values as you grow • What Kraft can – and is – doing about them, and the impact on company planning
• The relationship between innocent and Coca-Cola? • What farmers want and need and how big companies can deliver on them
• Where can the brand go over the next 30 years? • How NGOs should react to the changing agenda – and stimulate greater collaboration
• Sustainable growth? Can you reconcile business growth with sustainable Kraft Foods, Nick Bunker, President, UK Ireland
consumption agenda
Innocent Drinks, Richard Reed, Co-Founder
Unilever: What does sustainable living mean
in practice?
Panasonic: What do we mean by green
Unilever, the €40 billion a year consumer goods company, has announced aggressive
innovation in technology? plans to hit fifty exacting social, environmental and economic targets over the next
decade. The scale and depth of Unilever’s commitments are unprecedented for a
Panasonic aims to become the number one green innovation company in the
company of its size.
electronics industry by 2018.
Gavin Neath is the man behind the plan for Unilever’s future economic growth to be
In this session, we’re asking their European CEO Laurent Abadie to explain exactly what
‘decoupled’ from negative socio-economic costs.
that means for both products and how consumers use them.
• Where the targets have come from, how long the process took, and who was
• How much of Panasonic’s portfolio will ‘greener’ by 2015, and what does that mean? involved
• Can consumer electronics companies engage consumers • The cost/efficiency implications of halving product environmental impact
• NGOs: Help or hindrance for greener electronics? • What 100% sustainable raw material sourcing will mean for the supply chain
• Is there a difference between ‘green’ and ‘sustainable’, and should electronics firms • The emerging market opportunity for new products, such as PureIt
grasp that better? Unilever, Gavin Neath, Senior Vice President Communications and Sustainability and former UK
Panasonic, Laurent Abadie, Chairman Chief Executive Officer, Europe Chairman
Group discounts available – forward this brochure to your colleagues!

5. DAY ONE 3rd May 2011
BREAKOUT SESSION ONE
STAKEHOLDERS PERFORMANCE CASE STUDIES COMMUNICATIONS
Engaging suppliers in CR Measuring socio-economic Sell CR to your board: What
and sustainability: What impact: The route to good metrics and measurements do
works best? business in emerging they expect to see when you
Learn tried and tested techniques to engage and markets brief them?
commit your suppliers to your CR targets. And learn Making the business case for CR to your board can
from people who really DO know, including the Socio-economic impact assessment is no longer
be tricky. You need to know what makes your
CEO of the UK’s biggest supplier of fresh produce, just a figure in your CR report. It’s a crucial tool management tick, along with the golden rules of
and the Head of Procurement Supply Chain from in your day-to-day management of operations communicating your message to them.
a world-leading construction company. in emerging markets. In this session you’ll In this session you’ll gain trade secrets from
• They’ll show you what works – and how to discover: experts at major companies.
make it happen in your business • The most effective ways to measure your • From philanthropy to business talk: Capture your
• Foster CR best practice across your supply chain company’s socio-economic impacts board’s attention with the right language
by singling out and rewarding those who are • Manage upwards: Find out where their knowledge
• How Standard Chartered assessed they have
most effective on your behalf gaps are and update their understanding of CR to
contributed a total of £400m value-added to
• Find out – and deliver – what they need from help you do your job better
the economy of Ghana
you to achieve their targets • Find out what they want from CR – and the best
• Why measuring your socio-economic impact
• Establish what language suppliers respond to way to give it to them
best – and get to know them better is key to deploying a solid business strategy
• Show them the money: Why sustainability is the
in emerging markets - and increasing your
• Clarifying, auditing and KPIs: What’s the best cheaper way forward
way to assess your suppliers’ ethical revenue there
Barclays, Jillian Fransen, Head of Sustainability
performance? Standard Chartered, Gill James, Head of Sustainability
Centrica, Charlotte Grezo, Group Director, Corporate
Produce World, William Burgess, CEO CA Operations and Corporate Affairs Responsibility Strategy
Bovis Lend Lease, Nigel McKay, Head of Procurement and INSEAD, Ethan Kapstein, Paul Dubrule Professor of Toyota, Michel Gardel, Vice-President External and
Supply Chain Sustainable Development Environmental Affairs Toyota Motor Europe
BREAKOUT SESSION TWO
STAKEHOLDERS PERFORMANCE CASE STUDIES COMMUNICATIONS
Media: What makes a Embedding CR across the Plummeting social trust in
good story? company: Success stories and business: What can you do
Journalists from three of Britain’s most respected what you can learn from them about it?
newspapers share their views on what makes a The Edelman Trust Barometer 2010 shows a drop in
company credible in CSR. In this session, meet the crème de la crème of
businesses who have successfully embedded CR in CEO credibility from 60% to 39% in the US, and
Join this session to find out what the media from 51% to 35% in the UK. Which is all the more
their business model.
really expects from business – and how to deal worrying when you consider consumers say they
with media risk. You’ll hear from Unilever, which has just rank trust and transparency in a company as
• The latest big responsible business stories: How launched a ground-breaking Sustainable Living important as the products it sells.
well did companies handle the crisis? Plan; Marks Spencer, who consider their Plan A In this session, learn from BP on how to restore
‘the only way to do business’; and BBVA, who trust after a crisis. You’ll also hear best practice
• How your business can improve its communications
created their CR and Reputation Strategic Plan with from GSK on how they have built their reputation
with journalists around their CR performance and from BAT on how
input from no fewer than 70 Directors – and lived
• The Editor’s View: What makes a decent story? to deal with controversy.
to tell the tale!
And why? • Strong communications skills: How to deliver a
• From the roots: How to integrate CR and
• Sources: Do journalists depend too heavily on NGOs? powerful, positive message – without losing
sustainability in all functions, and every day-to-
Financial Times, Hugh Williamson, Europe News Editor transparency
day activity
The Times, Peter Stiff, Business Reporter • Responding to controversy: What works best
• How to bridge the knowledge gap between CR
The Guardian, Paul Lewis, Special Projects Editor when your stakeholders no longer trust you?
strategy and your company’s understanding of CR
• How to recover trust after a crisis – the BP story
• Materiality: How do you choose which CR issues
§ Check the website! are most relevant to your business? • Trust starts inside: How to secure the support
you need in-house, with a powerful employee
We will be updating the conference agenda • Your role: What should you personally be doing
engagement strategy that delivers results
up until the day of the event. to make the embedding process successful?
GlaxoSmithKline, Julia King, VP, Corporate Responsibility
For the full event updates and latest BBVA, Toni Ballabriga, Director of Corporate Responsibility
British American Tobacco, Mike Nightingale, Head of
speaker line-up go to Reputation
Corporate Responsibility
www.ethicalcorp.com/rbs Unilever, Karen Hamilton, Global VP for Sustainability BP, Elodie Grant-Goodey, Head of Social Policy and
Marks Spencer, Mike Barry, Head of Sustainable Business Sustainability
Unrivalled choice, with all the issues you want to hear about. Guaranteed!

6. DAY TWO 4th May 2011
BREAKOUT SESSION ONE
Investor credibility: How to Case study: Building a CR reporting: Make it deliver
achieve it sustainable supply chain in an for you, your stakeholders
The European Sustainable Investment Forum emerging market - Cargill in and your business
reports that responsible investment has grown by Argentina Nearly 80% of the world’s largest 250 companies
87% in two years and is now worth €3 trillion – now report their CR performance. While of the
Sustainable agriculture is increasingly recognised as
despite the financial crisis. In fact, many businesses 5,227 readers who took part in GRI’s Readers
vital for responsible corporate supply chains.
say the crisis has increased their awareness of the Reporters 2010 survey, half use CR reporting to
need to integrate ethical risks into investment In this session Cargill will share how they have invest/divest in a business. It means the pressure is
decisions. built an ethical supply base from the ground up for mounting for you to report, and to do it correctly.
their recent product Truvia sweetener. Hear how: In this session, hear best practice from business
Now, more than ever, your business needs
to show a clean track record to attract investment. • Cargill developed a new low calorie sweetener leaders, who have achieved successful CR reporting
using responsible business thinking for their companies. They will share with you the
In this session, find out exactly what investors
hard facts of CR reporting.
want from you. • The Truvia supply chain, after some initial
challenges, developed quickly and safely a • Materiality: What issues should absolutely
• Data clarity: Should you merge your CR and
sustainability program from field to table appear in your report – and why?
financial reports, or are they better kept
• Social and environmental challenges in the • Merging the CR report with the annual report:
separate?
Argentina supply chain were considered The ultimate key to embedding CR in the
• Language: What makes investors tick? What best business? Or a dilution of your ethical data?
captures their interest? • The challenges of certification: Where a scheme
does not exist, what is the thinking around • How to make your report readable and
• Overview of upcoming trends: What will investors interesting - even to those who don’t care
verification?
demand from you in three years from now?
TruviaTM Europe, Cargill, Elizabeth Fay, Head of External • Beyond the CR report: learn innovative ways to
Royal Bank of Scotland, Andrew Cave, Head of Corporate report with the latest 2.0 technology
Relations Communications
Responsibility
Commentators: Charles Secrett, Former Director at Telefonica, Alberto Andreu, Managing Director on
Cheuvreux, Stephane Voisin, Head of SRI Friends of the Earth and Mallen Baker, CEO of Business Corporate Reputation, Identity Sustainability
PGGM, Dr Marcel Jeucken, Head of Responsible Respect and Contributing Editor to Ethical Corporation Vodafone Group, Joel Hoxburg, Head of Sustainability -
Investment Magazine Performance, Reporting Engagement
BREAKOUT SESSION TWO
Social media: Is it honestly EABIS session – Enterprise and The next generation of
worth your time, your effort innovation: Drivers or outputs environmental impact
– and your budget? of responsible business? measurement: Achieve full
There’s so much about social media in business Are sustainability issues changing consumer attitudes product transparency and
and perceptions, and will they lead companies to
today. But is it a useful tool for CR heads and
reassess their business models, products and
sustainability with lifecycle
managers? And how does it compare with the markets? Or are companies recognising that change is thinking
other weapons in your armoury? critical and they have to take a lead in reorienting
consumer expectations and behaviour? While CR reporting hugely contributes to
Big brands are taking the plunge – and some
companies’ transparency, how much does it really
have been hammered by savvy campaigners on Are we really seeing the widespread growth of say about your products’ environmental impact, if
CR issues. Then again, like it or not, the innovative partnerships between companies and their
it only focuses on ‘in-house impacts’? 68% of
conversation about your company is happening stakeholders? Are corporate supply chains becoming
networks or communities sharing market knowledge InterfaceFlor’s product impact is associated with
already. the production of raw materials. Only 10% of it
and intelligence for mutual benefit? Enterprise and
In this session, we’ll give you best practice tips innovation have long been part of the management happens in-house. How do you measure your
on how to leverage the power and potential of mantra for companies of all sizes but are rapidly product’s full impact? This is where lifecycle
social media: becoming part of the lexicon for responsible thinking can help you. In this session, learn best
practitioners. But what does that mean in practice? practice from two leaders in the field: Kimberly
• Conversation skills: Leading techniques for
Are enterprising and innovative new approaches Clark and InterfaceFlor.
effective social media use
helping companies to meet their sustainability • Learn how to embed life-cycle thinking into
• Engaging a tough audience: The CSR crowd on objectives or are they, more broadly, a necessary product development and innovation
Twitter are often activists… when can tweeting response to competition from new market players • Use lifecycle analysis to engage your customers
your PR backfire? and a rapidly changing business environment? And on selling more sustainable products to end
• Real life examples. Who has done well in what can global companies learn from smaller consumers
businesses and other stakeholders about business
communicating CR via social media, who has • Why and how to generate an environmental
model innovation and harnessing the creative
come off badly, and what could they have done potential within their workforce? product declaration
differently? Hewlett Packard, Jeannette Weisschuh, Director, Social • What are the drawbacks of lifecycle assessment,
Shell, Shaun D. Wiggins, Head Policy External Relations Innovation and how to make it work for you
Citi, Amy Kornbluth, Head of Employee and Client Kimberly-Clark, Cecile Ortlieb, Head of Strategy Kimberly Clark, Tom Berry, Head of Sustainability
Communications EABIS, John Swannick, Executive Director InterfaceFlor, Ramon Arratia, Sustainability Director
Unrivalled choice, with all the issues you want to hear about. Guaranteed!

7. DAY TWO 4th May 2011
BREAKOUT SESSION THREE
NGOs: Their verdict on what’s Essential best practice on The next step in comprehensive
missing from your CR strategy carbon cuts and offsets from supply chain management:
How much are you really engaging with NGOs –
Jaguar, Coca-Cola Enterprises The social side
and is it enough? What does it deliver for you and and South Pole Although companies have made tremendous efforts
for the NGO? Join this session to make sure you’re Copenhagen and then Cancun have come and gone, to understand and improve their supply chain
not missing out on crucial tips to run a responsible and the same challenge remains: how can businesses management since Levi Strauss launched the first
- and profitable - business. Leading NGOs will cut down their CO2 emissions and be more energy code of conduct for suppliers 20 years ago, it remains
focus on how to bridge the gap between their efficient? As well as enhancing your reputation,
cutting carbon will save you money. Easier said than one of the most scrutinised, criticised, and complex
expectations and companies’ behaviour on CSR
done. In this session, learn from Jaguar Landrover, aspects of any business. While environmental impact
issues. You’ll find out:
who has cut down its energy consumption by 49% in measurement is starting to be more standardised,
• Why more ‘positive confrontation’ with NGOs the last five years without compromising the quality of what about the social side of your chain?
will boost your CR performance its cars. You’ll also hear best practice from Coca-Cola In this session, Nestlé’s VP walks you through
• Trust is key: How to maintain an honest and deep Enterprises. South Pole Carbon will give an inside view
the company’s Responsible Sourcing Guidelines,
enough dialogue – and why it matters so much of how sensible offsetting and reputation make a
good match – with the right strategy in place. created in collaboration with The Forest Trust, and
• The do’s and don’ts of corporate responses to
explains how their supply chain is becoming more
NGO attacks • Accurate measurement: How do you trace carbon
throughout your supply chain? socially responsible.
Greenpeace UK, John Sauven, Executive Director
• How do you manage your carbon reduction • What is responsible sourcing from the social
Friends of the Earth, Charles Secrett, Former Director
strategy in developing economies? responsibility perspective?
Transparency International, Jermyn Brooks, Chair,
Business Advisory Board • How can you successfully reduce your CO2 emissions • How should you handle and respond to
if you work in a carbon intensive industry? customer and media attacks on social issues of
Christian Aid, Loretta Minghella OBE, Director
• Transparency: How to make sure your carbon your supply chain?
footprint is an accurate reflection of all parts of • Customer trust by consistency: Why handling
your business labour issues in your home country is as
• Reputation: How to find the offsetting strategy business-critical as in emerging countries
that supports your company’s image and values • Social auditing and monitoring: How do you
Jaguar Landrover, Alan Volkaert, Operations Director measure and report social issues in your supply
Coca-Cola Enterprises, Joe Franses, Head of Corporate chain?
Responsibility Sustainability
Nestlé, Jose Lopez, Vice President and Head of Operations
The Summit offers excellent networking opportunities South Pole Carbon Asset Management, Christoph
Grobbel, Managing Partner Unilever, Marc Engel, Chief Procurement Officer
BREAKOUT SESSION FOUR
Tax justice: What does a Managing partnerships and Learn the best ways to engage
responsible corporate tax collaborations your external stakeholders in
position look like? When they are effectively managed, public/private environmental communications
Tax responsibility is back on the corporate agenda, partnerships can be an invaluable tool for the
Diverse stakeholders each have a unique value,
and NGOs such as Christian Aid have been singling sustainability of your business.
role and stake in solving today’s complex global
out specific firms for scrutiny. Retail giant Gap, has partnered with an NGO challenges. Companies can’t go it alone’, says a
But is the debate more complex than simple and the Ethical Trading Initiative to examine its senior VP from Cone, a research firm. And to make a
avoidance tactics by firms? This session looks at: purchasing practices and their impact on supplier difference on environmental issues, gaining strong
• What should we mean by responsible tax performance in meeting Gap’s Code of Vendor
planning? engagement from your external stakeholders is
Conduct. The objective is to create a more crucial. But what are the best ways to deliver a
• When does planning become avoidance? transparent and effective supply chain. powerful environmental message to them?
• When is avoidance unethical?
Join this session to find out about working
• What’s the latest on government approaches – Join this session to get up-to-date on consumer
partnerships and how to make the most of them.
are countries with lower corporate taxes now engagement strategies that really do work.
under increased pressure to harmonise? • Key factors to consider to ensure you choose the
• What role does the brand play in engaging your
Tax Justice, John Christensen, Director most appropriate partner
external stakeholders in environmental issues?
Business Respect, Mallen Baker, CEO Editorial • Get ahead of the game: Learn how to innovate
• Define your audience and their demand:
Contributor to Ethical Corporation with the experts in CSR partnerships
Do your external stakeholders really care about
• When relationships go bad: Is it ever possible to green products?
§ Group discounts
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turn failure into success?
• How to make the most of social media tools to
• What’s the most effective way to communicate
A get your message across
G conference pass + a free subscription to
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TUI Travel, Jane Ashton, Head of Sustainable
B Buy three conference passes - get one free GAP, José Argueda, Head of CSR, Europe
Development
G
Save the Children, Douglas Rouse, Corporate Partnerships
Ethical Corporation Magazine PepsiCo UK, Andrew Slight, Head of External Affairs
Director
C Buying four or more passes? Get in touch with
Deutsche Post DHL, Dr. Winfried Häser, Vice President,
us to find out more: register@ethicalcorp.com Reckitt Benckiser, Sandra Hennessy, Global Corporate
Internal Communications Director External Stakeholder Dialogue
Check the website for an up to the minute agenda! Go to www.ethicalcorp.com/rbs

8. DAY TWO 4th May 2011
BREAKOUT SESSION FIVE
Make your employees happier Water stewardship: Why it’s How to get marketing
and more productive – by a big deal and what to do and branding directors on
using CSR about it board
A few hard facts about employee engagement: The United Nations predict that by 2030, 50% of the Getting your CR marketing campaign right is a
• Engaged employees generate 43% more revenue. world’s population will live in water-stressed tough task but the potential rewards are huge –
• Disengaged workers costs the UK £44bn a year in areas. Bloomberg’s new water data and analysis just look at PG and MS for proof.
lost productivity. service, reflect the changing picture – and the How do you turn incredibly complex
• Engaged employees are 87% less likely to leave. importance of the issue. information into a simple, compelling powerful
• Nine out of ten of key barriers to successful consumer message? This is where engagement
Meanwhile, the CDP’s Water Disclosure Project is
change are people-related.
raising business awareness of water-related risk. between the CR and branding/marketing teams
To put it another way, CR is a critical element of What is your business doing? Are you up-to-speed? becomes crucial.
employee engagement strategy satisfaction.
What happens if a water disclosure survey lands on In this session, learn from experts who
Join this session for essential practical advice your desk? Join this session for best practice on
that you can harness to make your employee have made the perfect CR marketing campaign
water stewardship. happen, through effective in-house collaboration.
engagement strategy even more powerful.
• Get your message right: What’s the most effective • Mitigate water risk: Identify where, when and • Bridging the gap: How can heads of CR talk to
way to communicate your plan to employees? how you will be affected by water scarcity marketing directors – and get them on board?
• How do you generate a constructive dialogue • Find out how to measure your water • The value of the right NGO relationship: How do
from the outset, and produce a stronger CR consumption in both products and usage you navigate conversations about sustainable
strategy throughout the company?
• Learn about the key stats on global water you marketing with credible partners for the right
• Secrets weapons you can use to engage the need to take to your board outcomes?
sceptics and create more trust from within
• Find out how investors view water risk and why • Case studies: What’s the impact of getting it right
• How to make the most of internal expertise and
innovation your water management strategy matters to at leading companies across Europe?
them Rainforest Alliance, Brendan May, UK Chairman and
BskyB, Jo Fox, Deputy Director of “The Bigger Picture”
Halcrow, Andrew Kluth, Head of Corporate Co-Founder of The Robertsbridge Group
Alliance Boots Group, Richard Ellis, Director of Corporate
Social Responsibility Responsibility Ethical Corporation, Toby Webb, Founder
Alcatel-Lucent, Katrina Destrée Cochran, Director, CSR Henkel, Roland Schroeder, Head of Sustainability, Henkel, Uwe Bergmann, Head of CSR/Sustainability
Initiatives Laundry Homecare Management
A celebration of responsible business practices by leading companies
Running in conjunction with the Responsible Business Summit, the Ethical Corporation Awards
Ceremony and Gala Dinner will take place on the evening of the 3rd of May 2011 – the first day of the
Summit. Delegates purchasing a Gold pass or above will receive one seat for this high profile and
exclusive industry event.
For more information on the awards, and how to enter, go to www.ethicalcorp.com/awards
Last year's shortlist included:
Why enter?
1 Gain recognition from your peers and experts
as a global leader in Corporate Sustainability
2 Get the acknowledgement you deserve for your
company’s commitment to responsible business practice
High Performance
3 Boost your reputation for ethical best practice with the
largest CSR community in the world
Category Sponsor
Reserve your place today at www.ethicalcorp.com/rbs

9. R E G I S T E R N O W
The 10th Annual Responsible Business Summit 2011 London, 3-4 May 2011
Business Intelligence Reports packaged
with Platinum Passes 1. CHOOSE YOUR PASS TYPE
Delegates who purchase a platinum pass for Super Early Bird Early Bird Standard price
the Responsible Business Summit 2010 are Register by: 21st January 2011 4th March 2011
£995+VAT I £1,245+VAT I £1,345+VAT I
entitled to one free business
intelligence report produced by BRONZE PASS
Ethical Corporation. These reports are Save £350 Save £100
designed to enhance your CSR toolkit £1,095+VAT I £1,345+VAT I £1,445+VAT I
with extensive qualitative and SILVER PASS Save £350 Save £100
£1,345+VAT I £1,595+VAT I £1,695+VAT I
quantative data, and cover a variety
of different CSR issues. GOLD PASS Save £350 Save £100
£1,845+VAT I £2,095+VAT I £2,195+VAT I
For information on Ethical Corporation's reports, go to
www.ethicalcorp.com/reports PLATINUM PASS Save £350 Save £100
Discounts are available for NGOs. Please go to www.ethicalcorp.com/rbs for more details
Our guarantees to you WHAT YOU GET:
BRONZE SILVER GOLD PLATINUM
• Access to all keynotes • Access to all keynotes • Access to all keynotes • Access to all keynotes
A POWERFUL AGENDA ADDRESSING THE CR and workshops and workshops and workshops and workshops
1
COMMUNITY’S KEY CONCERNS • Networking lunch and • Networking lunch and • Networking lunch and • Networking lunch and
After months of research with leading figures in corporate coffee breaks coffee breaks coffee breaks coffee breaks
responsibility and sustainability, we are confident this year’s Agenda • Evening Drinks Reception • Evening Drinks Reception • Evening Drinks Reception • Evening Drinks Reception
includes every one of the key issues you will need to address over Access Access Access Access
the next twelve months. With three tracks to deliver unprecedented + Access to presentation • Access to presentation • Access to presentation • Access to presentation
levels of detail, plus a vibrant mix of plenary sessions and interactive slides post-conference slides post-conference slides post-conference slides post-conference
workshops, you can drill down into topics that are of professional + Access to audio • Access to audio • Access to audio
interest more than ever before. recordings from every recordings of every recordings of every
conference session conference session conference session
2AN UNRIVALLED LINE-UP OF EXPERT SPEAKERS + 1 seat for the Ethical • 1 seat for the Ethical
Corporation Awards Corporation Awards
The Summit features a roster of expert speakers that you simply PRIORITY CODE Dinner Dinner
won’t find anywhere else. Our 40+ speakers have all been BOX. SAVE £100
personally recommended by key members of the CR community. WHEN YOU QUOTE
(see page 8 for more details) + 1 business
THIS CODE!
intelligence report
(see page 8 for more details)
CONCRETE BEST PRACTICE AND NEXT STEPS FOR
YOU TO TAKE BACK TO THE OFFICE
3
2. ENTER YOUR DETAILS Please photocopy this form for multiple registrations
The emphasis at this event is on practical advice and relevant case
studies delivered by companies that are leading the way in
responsible business. At the end of the two days, you will have a Mr / Mrs / Ms / Dr : . . . . . . . . . . .First name: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
wealth of advice plus fresh insights into all aspects of the varied and
challenging role of every senior CSR professional. Last name: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
THE BEST CSR AND SUSTAINABILITY Company: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4
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bringing together communities of decision makers. As Jeff Swartz,
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best in business to make a difference.” Address: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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AND NETWORKING OPPORTUNITIES
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Highlight your company’s work, raise your profile and connect
(we’ll call to pick up your details) NB: Full payment must be received before the event
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Raise the profile of your service or product with a focused group of
senior decision makers in major corporations working in Corporate 3. REGISTER
Responsibility, Sustainability, Corporate Affairs, Strategy and
Communications. CALL: Ethical Corporation +44 (0) 20 7375 7575 Cancellation Policy: Places are transferable
without any charge. Cancellations after 11th
• Over 10 hours of face-to-face networking time or US toll-free +1 800 814 34 59. March 2011 incur an administrative charge of
25%. If you cancel your registration after 3rd
• Intimate networking environment - 30 exhibit booths, all coffee April 2011 we will be obliged to charge the full
breaks, buffet lunches and evening drinks reception will take FAX: This form to+44 (0) 20 7375 7576 or to US toll-free+1 800 814 34 60. fee. Please note – you must notify Ethical
Corporation in writing of a cancellation, or we
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• Address delegates and raise your profile with a
EMAIL: The registration team on register@ethicalcorp.com organisers reserve the right to make changes to
the programme without notice. All prices
speaking/sponsorship position – 10-15 minutes presentation time displayed are exclusive of VAT unless otherwise
MAIL: This form to Ethical Corporation, 7–9 Fashion Street, London, E1 6PX, UK
plus 40 minute QA stated but, vat will be charged, where
applicable, at the prevailing rate on the invoice
• Online pre-conference e-networking centre – chat with delegates WEB: Go to www.ethicalcorp.com/rbs and submit your details for instant date and the relevant details will appear on the
before the conference invoice. For more details about prices please see
confirmation of your place! terms conditions on www.ethicalcorp.com/rbs.
This event sold out last year and will do so again
- contact Andrew Bold NOW on +44 (0) 20 7375 7188 / email
andrew.bold@ethicalcorp.com or fill in your details below. Don't miss out on your chance to attend. Register today!

10. The only CSR event you need to attend in 2011
L!
10TH ANNUA
V
The Responsible Business Summit 2011
Closing the gap between policy
and performance YOUR EXPERT SPEAKERS INCLUDE:
The opportunities of sustainability
3rd–4th May 2011 The Novotel West, London, UK
Innovation Best Practice Interactivity Focused Debate
What you'll get by attending:
• The best agenda: We’ve spent months speaking to 35+ of your peers, so we can guarantee ALL your
hottest CR issues and challenges for 2011 are tackled!
• The best speakers: You’ll hear from 7 CEOs and Chairmen from the world’s highest performing
companies and 55+ other expert corporate practitioners
• The best format: You’ve asked for it, we’ve done it. Less powerpoint, fewer lengthy speeches,
more active debate, more interactive discussions
• The best networking opportunities: This is the biggest CR event of the year with 400+ high level
attendees, of which 65% are from corporate companies. Join us and meet the crème de la crème of
the CR community!
Get insight direct from over thirty CR professionals from over ten different countries
Panasonic Europe, Laurent Abadie, Chairman CEO, Europe Tax Justice Network, John Christensen, Director
PepsiCo, Zein Abdalla, European CEO Toyota, Michel Gardel, Vice-President External Environmental Affairs
Innocent Drinks, Richard Reed, Founder Shell, Shaun D. Wiggins, Head Policy External Relations
Seventh Generation, Jeffrey Hollender, Co-Founder and former Citi, Amy Kornbluth, Head of Employee and Client Communications
President and CEO Greenpeace, John Sauven, Executive Director
Alliance Boots, Stefano Pessina, Executive Chairman Christian Aid, Katherine Teague, Private Sector Advocacy Adviser
Kraft Foods, Nick Bunker, President, UK Ireland InterfaceFlor, Ramon Arratia, Sustainability Director
Johnson Matthey, Neil Carson, CEO Kimberly Clark, Tom Berry, Head of Sustainability
Produce World, William Burgess, CEO Transparency International, Jermyn Brooks, Chair, Business Advisory Board
Unilever, Gavin Neath, Senior Vice President and Sustainability and Save the Children, Douglas Rouse, Corporate Partnerships Director
former UK Chairman Reckitt Benckiser, Sandra Hennessy, Global Corporate Communications Manager
Nestlé, José Lopez, Vice President and Head of Operations Alliance Boots Group, Richard Ellis, Director of Corporate Social
Jaguar Landrover, Alan Volkaert, Operations Director Responsibility
Barclays, Jillian Fransen, Head of Sustainability Rainforest Alliance, Brendan May, UK Chairman
BskyB, Jo Fox, Deputy Director of The Bigger Picture Hewlett Packard, Jeannette Weisschuh, Director, Social Innovation
Standard Chartered, Gill James, Head of Sustainability CA Operations, Kimberly Clark, Cecile Ortlieb, Head of Strategy
Corporate Affairs EABIS, John Swannick, Executive Director
GlaxoSmithKline, Julia King, VP, Corporate Responsibility PGGM, Dr Marcel Jeucken, Head of Responsible Investment
Centrica, Charlotte Grezo, Global Director, Corporate Responsibility Strategy Cheuvreux, Stephane Voisin, Head of SRI
Marks Spencer, Mike Barry, Head of Sustainable Business British American Tobacco, Mike Nightingale, Head of Corporate Responsibility
Coca-Cola Enterprises, Joe Franses, Head of Corporate Responsibility Business Respect, Mallen Baker, CEO Contributing Editor to Ethical
Sustainability Corporation
Telefonica, Alberto Andreu, Managing Director on Corporate Reputation, South Pole Carbon, Giulia Gervasoni, Head of Sales
Identity Sustainability Alliance Boots, Richard Ellis, Head of Corporate responsibility
BBVA, Toni Ballabriga, Director of Corporate Responsibility Reputation SUPPORTING PARTNER
Alcatel Lucent, Katrina Destree Cochran, Director, CSR Initiatives
Unilever, Karen Hamilton, Global Vice President for Sustainability Henkel, Uwe Bergmann, Head of CSR/Sustainability Management
Gap, José Argueda, Head of CSR, Europe PepsiCo UK, Andrew Slight, Head of External Affairs
Vodafone Group, Joel Hoxburg, Head of Sustainability - Performance, Henkel, Roland Schroeder, Head of Sustainability, Laundry Homecare
Reporting Engagement
South Pole Carbon Asset Management, Christoph Grobbel, Managing Partner
TUI Travel, Jane Ashton, Head of Sustainable Development OFFSET PROVIDER ORGANISER
BP, Elodie Grant-Goodey, Head of Social Responsibility and Sustainability
Christian Aid, Loretta Minghella OBE, Director
Deutsche Post DHL, Dr. Winfried Häser, Vice President, External Stakeholder
The Guardian, Paul Lewis, Special Projects Editor Dialogue
The Times, Peter Stiff, Business Reporter TruviaTM Europe, Cargill, Elizabeth Fay, Head of External Relations
Financial Times, Hugh Williamson, Europe News Editor Communications
Check out the full programme inside… open now!